Mediagazer: Twitter MoPub Opens Up Native Advertising (Yoree Koh/Digits)

2:40 PM ET, December 12, 2013

Top News:

Writers need a better term for “long-form”, which no longer signals quality — Against ‘Long-Form Journalism’ — I have had it with long-form journalism. By which I mean—don't get me wrong—I'm fed up with the term long-form itself, a label that the people who create …

Alexis C. Madrigal / The Atlantic Online:

2013: The Year ‘the Stream’ Crested — The Stream is fun and fast, but don't you miss the sense of an ending? — The Stream has been the organizing metaphor for the web for the past several years. In May 2009, a high-ranking editor of TechCrunch identified and summarized this grand shift …

Discussion: @ezraklein, @wfrick, @nytimesbits, @ayjay, @alexismadrigal, @julesdwit, @doingitwrong, @coryhaik, @mariemorelli, @dkiesow, @sameier12, @biglittlethings, @julesdwit and @grahamdavida

Keith J. Kelly / New York Post:

Martha Stewart to ax 100 staffers — The June 2011 issue of Martha Stewart Living — Merry Christmas — you're fired! — Slumping Martha Stewart Living Omnimedia is expected to fire up to 100 people on Thursday, in a massive downsizing that is expected to hit the flagship magazine particularly hard.

Discussion: FOLIO, Poynter, FishbowlNY, @mike_rondon, @alexweprin, @norabarak and New York Magazine

Yoree Koh / Digits:

Twitter MoPub Opens Up Native Advertising — Twitter pulled the covers back on how it plans to make money off mobile apps besides its own. The strategy: take its native advertising playbook to the wider mobile world. — MoPub - a Twitter-owned mobile-advertising exchange …

Discussion: MoPub, TechCrunch, Adweek, MediaPost, Bloomberg, @scottthurm, blog.twitter.com and Venture Capital Dispatch

Marisa Guthrie / Hollywood Reporter:

Ann Curry's Options Dwindle as $12 Million NBC News Contract Nears Window — UPDATED: The former “Today” host is testing the waters as her NBC deal ends, but a high-profile gig at a place like Al Jazeera could prove elusive. — What will Ann Curry do next?

Discussion: FishbowlNY, TVNewser, @brianstelter and The Huffington Post

Sam Kirkland / Poynter:

Do mobile-friendly redesigns run the risk of frustrating desktop users? — Pardon my contrarianism, but I don't do most of my web browsing via mobile on the toilet or in bed yet. I do most of my web browsing on a computer — a machine with a keyboard, mouse and no multi-touch display.

Discussion: @mattwaite, @laurenrabaino, @mattwaite, @a_l and @albertocairo

Businessweek:

Modern Farmer Combines Serious Coverage With LambCam, Hits Jackpot — As mainstream media outlets struggle to balance a commitment to serious journalism with the public's seemingly insatiable appetite for cute animals, Modern Farmer and ModernFarmer.com are in an enviable position.

Discussion: @jakeswearingen, @bw and @niemanlab

Alastair Reid / Journalism.co.uk:

Infogr.am to launch video creation tool for data visualisations — The team behind a free tool to create infographics revealed a prototype of the new software at LeWeb Paris conference yesterday, with a release planned for the new year — Credit: By Jorge Franganillo on Flickr. Some rights reserved.

Discussion: The Next Web

Allan Kozinn / New York Times:

European Copyright Laws Lead to Rare Music Releases — Thanks to a provision in the European Union's new copyright law, fans of some musicians who made recordings in the 1960s are likely to be treated, for the foreseeable future, to annual batches of previously unissued material.

Discussion: @davidhepworth and @stevemarinucci

Mark Sweney / Guardian:

Mail Online passes 10m daily browsers — Daily Mail website continues spectacular growth, also attracting a record 168 million monthly unique browsers in November — Mail Online continues to break traffic records, topping 10 million daily average unique browsers for the first time in November.

Discussion: Journalism.co.uk

James Doleman / The Drum:

Ian Edmondson removed from phone-hacking trial — In a surprise development in the Old Bailey phone-hacking trial, one of the defendants, Ian Edmondson, has been removed from the case due to ill health. — Edmondson, a former news editor at the now defunct News of the World …

Discussion: Press Association, Reuters, Guardian, National Updates, @davidfolkenflik and Guardian

Stephen Shankland / CNET:

CNN outgrows its TV roots — PARIS — CNN is a TV network, right? Wrong. — The Cable News Network did indeed get its start on cable TV, but now the news service operates on 20 different platforms ranging from the Web to Android phones to iPads, said CNN.com General Manager Kenneth …

Peter Kafka / AllThingsD:

Spotify's Daniel Ek on Competition, Controversy and Crossing Over Into the Mainstream — Spotify has more than 24 million users, and it has converted more than six million of them into paying subscribers. The biggest selling point for the music service: If you pay up, you can listen to us on the go.