Mediagazer: Brightcove Acquires Unicorn Media To Improve Video Ad Insertions (Gavin O'Malley/MediaPost)

5:10 PM ET, January 6, 2014

Top News:

Katie Roof / Fox Business:

Source: AOL Tried to Buy Business Insider for $100M+ — AOL Inc. (AOL) offered to purchase BusinessInsider.com, a popular business and technology news website, for more than $100 million but talks ultimately broke down when the two sides couldn't agree on price, the FOX Business Network has learned.

Discussion: Gawker

Brian Morrissey / Digiday:

The New York Times Embraces ‘Organic’ Ad Strategy — This week, The New York Times takes the wraps off its first Web redesign in five years. Along with the new look, the paper is rethinking its ad strategy, embracing the current trend toward weaving ads more closely with editorial content.

Discussion: Financial Times, The Atlantic Online, @rosepowell and Kirk LaPointe's …

Emily Bell / Guardian:
Native advertising is the new paywall in media economics - but is it here to stay?

Discussion: Monday Note and mUmBRELLA

Stuart Elliott / New York Times:

Advertising Age to Print Every Other Week — Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. — The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014 …

Discussion: mUmBRELLA

Advertising Age:

Advertising Age Cuts Frequency to 25 Issues a Year As Digital Readership Hits New Highs — NEW YORK, Jan. 6, 2014 /PRNewswire/ — Advertising Age, the leading source of news, intelligence and conversation for the global marketing and media community, said today it will reduce its frequency …

Discussion: Folio, NetNewsCheck Latest and @sfiegerman

Eliana Johnson / National Review:

Rachel Maddow influencing MSNBC's editorial decisions, leading to falling ratings, say sources — Rachel's Show — MSNBC, the left-leaning cable-news network, has settled on one solution to its recent problems. It now has an executive reviewing scripts before they go on the air.

Discussion: TVNewser, @douthatnyt, Mediaite, PoliticusUSA, @mlcalderone, @stevekrak, @elianayjohnson, @richlowry, @huffpostmedia, @dorseyshaw, The Daily Caller and TheBlaze.com

Matt Wilstein / Mediaite:
Rachel Maddow Calls National Review Profile ‘Categorically False’

Discussion: Erik Wemple

Jeff Bercovici / Forbes:

Entrepreneurs dominate Forbes 30 Under 30 Media list — 30 Under 30: These People Are Building The Media Companies Of Tomorrow — It used to be easy to find the most promising young talent in the media business. All you had to do was search among the interns at The New Yorker …

Discussion: Nieman Journalism Lab, FishbowlNY, Gigaom, @mikeisaac, @feministabulous, @ryanlawler, @connorsimpson, @jasonwstein and @jeffbercovici

Brian Stelter / CNNMoney.com:

Mashable raises $13 million to launch expansion effort — Nearly a decade into its existence, the news Web site Mashable is taking on outside investors for the first time. — The site plans to announce on Monday that it has raised $13.3 million in an equity investment round led by Updata Partners.

Discussion: Folio, Mashable, TechCrunch, Capital New York, @mathewi, @buzzfeedben, @cdirusso, @mashable, @pkafka, @stacymartinet, @brianstelter, @adamostrow, @bahjournalist and @benparr

Bloomberg:

Malone's Liberty Global Said Approaching Ziggo Agreement — Liberty Global Plc (LBTYA) is putting the final touches on an acquisition of Dutch broadband provider Ziggo NV (ZIGGO) as the cable company expands its European operations, according to people with knowledge of the matter.

Discussion: Reuters and Gigaom

Maureen Farrell / Wall Street Journal:
John Malone's Next Chess Move to Take Control of Time Warner Cable

Discussion: Radio & Television … and MoneyBeat

Joe Pompeo / Capital New York:

Preparations begin for “blowback” against Gabriel Sherman's new Ailes book, out Jan. 21st — Big roll-out begins for Ailes book — Random House is preparing for a “s**tstorm,” to borrow the phrase Matt Drudge used in a tweet four months ago, that will surely ensue …

Discussion: Gawker, USA Today, TVNewser, Advertising Age, Mediaite, Capital New York, @sarahw, Politico and @mlcalderone

Dylan Byers / Politico:

Yahoo News hires Daniel Klaidman as deputy editor, adds Atlantic's Franke-Ruta — The Yahoo News expansion continues: On Monday, the site announced that it had hired Daniel Klaidman, the Daily Beast correspondent and former Newsweek managing editor, to serve as Deputy Editor.

Discussion: The Huffington Post, Capital New York, FishbowlNY and @sfiegerman

David Carr / New York Times:

Print Starts to Settle Into Its Niches — Kevin Kelly is not a dumb guy — far from it actually. As the founding executive editor of Wired and one of the people who helped build The Well, among the earliest online communities, he has done a good job of seeing what is coming next for decades.

Dawn C. Chmielewski / Los Angeles Times:

CES 2014: Internet streaming device maker unveils the Roku TV — The maker of popular Internet streaming devices unveiled the new Roku TV, a smart TV to be manufactured by TCL and Hisense. — Roku, the consumer electronics company best known for its devices that deliver Internet video to televisions …

Discussion: The Official Roku Blog, VentureBeat, Variety, TechCrunch, Engadget, The Next Web, TIME, Wired, Multichannel.com, Cult of Mac, Bloomberg, Associated Press, The Week, USA Today, TechRadar.com, BGR, Hollywood Reporter, SlashGear, Pocket-lint, Digits, Gigaom and The Verge

Hadas Gold / Politico:

Rep. Waxman puts pressure on Tribune Co. — Henry Waxman, representative of California's 33rd, sent a letter to the CEO of the embattled Tribune Co. on Monday asking for documents regarding their future plans for his local paper, The Los Angeles Times. — It's the second letter Waxman …

Discussion: @dylanbyers, @lachlan and The Breakdown

Steven Millward / Tech in Asia:

In a rare move, China unblocks Chinese versions of Reuters and WSJ sites — China's Great Firewall blocks a number of big-name sites every year. Last year, news sites were under fire for their reporting on China's leaders and their wealth, and so Bloomberg, The New York Times …

Discussion: Poynter