Mediagazer: Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures (Anthony Ha/TechCrunch)

8:30 AM ET, February 3, 2014

Top News:

Viral math — This chart, from Newswhip via Derek Thompson, has been doing the rounds, and causing a bit of debate: — The question: What on earth is Upworthy doing so right? How is it that Upworthy's articles shared a good order of magnitude more often than anybody else's?

Discussion: @trippenbach, @mathewi, @arctictony, @lukelewis, @arctictony, @dennismortensen, @jeffjarvis, Re/code, @jayrosen_nyu, @emilybell, @felixsalmon and @james_gross

Jon Evans / TechCrunch:

Charting average shares per article in 2013: new media rises and falls faster than old media — BuzzFeed Is The Future (Whether It Lives Or Dies) — It's time for a little inside baseball! Be still your beating hearts. — But admit it: secretly you want to know about the success/failure …

Discussion: @britt_ehrhardt

Anthony Ha / TechCrunch:

Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures — If you're watching the Super Bowl today, some of those brand new ads may feel awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a partial teaser.

Discussion: Variety, Associated Press, NY Daily News, Forbes, New York Times, Speakeasy, BAGnewsNotes, Pocket-lint, Latest News & Headlines, Globe and Mail, Softpedia News, Reuters, The New Yorker Blog, mUmBRELLA and AdAge

David Carr / New York Times:

Super Bowl Underscores the Big Business of Must-See, Live TV — It is a fact of modern life that the mass has gone out of media, with television ratings reflecting that each of us is building our own little campfires on our phones, tablets and big screens at a time and place of our choosing.

Discussion: @brianstelter, @carr2n and Capital New York

Reuters:
Facebook looks to nab Twitter's ‘second screen’ crown in Super Bowl

Discussion: TVNewser, VentureBeat, ABC News, Forbes and Re/code

Wall Street Journal:
Twitter's Super Bowl Goal: More Ad Credibility

Discussion: VentureBeat

Press Association:

Video of Al-Jazeera journalists arrested in Egypt released — A private Egyptian TV channel has aired video of the arrest in late December of two Al-Jazeera journalists at a Nile-side Cairo hotel. — The nearly 22-minute clip, likely made with a mobile phone, was broadcast late on Sunday on Al-Tahrir television.

Discussion: GlobalPost and Associated Press

Al Jazeera English:

Egypt court acquits Al Jazeera cameraman — Mohamed Badr cleared of charges, along with 61 other defendants, meaning he could be freed in coming days. — An Al Jazeera cameraman who has been in detention in Egypt has been acquitted along with 61 other defendants, the channel's lawyer has said.

Discussion: presstv.ir, Agence France Presse and Al Jazeera America

Benjamin Wallace / New York Magazine:

Ezra Klein, soon VP at Vox Media, looks to build his new publication with fewer constraints — Here, Let Ezra Explain — What is D.C.'s most famous young policy wonk doing leaving the Washington Post? Trying to start a news organization he thinks could one day eclipse it.

Discussion: Capital New York, @raju, @nymag, @mlcalderone, @davidmwessel, @justinjm1, @felixsalmon, @jessejenkins, @jayrosen_nyu, New York Magazine, @lauraolin, @mathewi, @miafarrow, @romenesko, @dylanmatt, @themarkberman, @mathewi, @moorehn, @rafat, @jonlovett and @mleewelch

Kaylene Hong / The Next Web:

YouTube exec: We've paid out over $1 billion to the music industry over the ‘last several years’ — Much has been said about how much or how little music streaming services actually pay artists who host music on their platform, and it seems like video streaming stalwart YouTube also had to take a lot …

Discussion: Music Ally, Guardian and Softpedia News

Alice Su / Columbia Journalism Review:

Post-Arab Spring, citizen journalists struggle — Bloggers and activists met to discuss free speech crackdowns across the region — AMMAN, Jordan—Three years have passed since the Arab Spring, when popular uprisings broke out against authoritarian governments across the Middle East.

Jon Russell / The Next Web:

Twitter partners with 300 Entertainment to give ‘full access’ of its user data to the music industry — Hot on the heels of a deal with CNN and Dataminr to bring the benefits of its data to journalists, Twitter is focusing on unlocking the potential of its platform for the music industry.

Discussion: New York Times, TechCrunch, SocialTimes, @300, @mgrooves, Guardian, The Verge and Mashable

Leslie Kaufman / New York Times:

YouTube stars warn of thinning revenue as video uploads and production costs outpace ad rates — Chasing Their Star, on YouTube — It is 3 p.m., and outside another brilliant Los Angeles afternoon beckons. But Olga Kay has drawn her blinds, leaving her living room in a semidarkened haze.

Discussion: @gerrymcgovern and mUmBRELLA

Hadas Gold / Politico:

New York Times altered meaning of Chris Christie lane closings story without an editor's note — N.Y. Times changes lede of Wildstein story — The New York Times changed the lede of its explosive story about former New York Port Authority official David Wildstein on Friday.