Mediagazer: The most awful news is now official: @matthew_power has died while reporting a story in Uganda. (@jeffsharlet)

11:50 AM ET, March 11, 2014

Top News:

Peter Kafka / Re/code:

No One's Looking at Your Native Ads, Either — Advertisers love the idea of “native ads” — marketing messages that sort of look like “real” content — because they think that Web surfers who ignore other ads will pay attention to the new format. This sounds interesting in theory …

Discussion: @themediaisdying and @lererventures

Tony Haile / TIME:

Chartbeat CEO: “We confuse what people have clicked on for what they've read.” — What You Think You Know About the Web Is Wrong — If you're an average reader, I've got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days.

Discussion: @hiddenbrain, @adamostrow, @clarkgilbert, @magnus_, @moore, @neilvoss, @ryanchittum and BuzzMachine

Caroline O'Donovan / Nieman Journalism Lab:

Upworthy partners with ProPublica and advocacy media groups on original content — When Upworthy raised an additional $8 million in September of last year, they wrote a blog post thanking their readers and making them a promise. The new funds, they wrote, will “help us branch out into new editorial areas.

Discussion: Upworthy Insider, @gabrielarana and @niemanlab

Eriq Gardner / Hollywood Reporter:

Gawker Demands Dismissal of Quentin Tarantino Lawsuit — The news site says that reading a screenplay is not a copyright infringing act. — Gawker is asking a California federal judge to reject a lawsuit filed by Quentin Tarantino over a leak of the director's unproduced script Hateful Eight.

Discussion: FishbowlNY, Variety, Home on Entertainment, The Wrap and Deadline.com

Erik Wemple:

John Cook bolts Gawker for the Intercept — John Cook had fun as editor in chief of Gawker. For instance: When he wanted to commandeer a video of Toronto Mayor Rob Ford smoking crack, he fired up a “Crackstarter” campaign that raised $200,000 for the cause. Publicity followed.

Matthew Shaer / New York Magazine:
Raging Against Hacks With Muckraker Turned Magazine-Maker Matt Taibbi

Discussion: @nymag, @kierafeldman, @sarahljaffe, The Corsair and The Raw Story

Dan Taylor / BBC:

Introducing the new BBC iPlayer — Hello, I'm Dan Taylor, Head of BBC iPlayer and today I'm delighted to share how we are evolving BBC iPlayer for the multiscreen world, starting today with the rollout of a new version for computers, tablets, mobiles and connected TVs.

Discussion: @rwd, NetNewsCheck Latest, TechCrunch, Engadget, The Next Web, @graham_matthews, @neilbramah, Pocket-lint, @jemstone and Silicon Republic

@jeffsharlet:

The most awful news is now official: @matthew_power has died while reporting a story in Uganda.

Reuters:

Journalist Shot Dead In ‘Brazen’ Kabul Attack — KABUL, March 11 (Reuters) - A gunman shot dead a Swedish journalist outside a restaurant in a brazen attack in one Kabul's most heavily guarded districts on Tuesday, police and embassy sources said, underscoring growing insecurity threatening next month's elections.

Discussion: Poynter, Washington Post, New York Times, BBC, Telegraph, Sydney Morning Herald, Wall Street Journal, TIME, BelfastTelegraph.co.uk and The Newspaper Guild

Joan E. Solsman / CNET:

CBS chief says network could go all-Internet if Aereo wins — CBS Chief Executive Leslie Moonves said Tuesday that his company's namesake broadcast network could go “over the top,” or be delivered via the Internet, if Aereo's model of streaming over-the-air programming is ruled legal.

Discussion: Variety and TVSpy

Bloomberg:

Sean Combs Said to Bid $200 Million for Fuse TV Network — Sean Combs, the hip-hop mogul now known as Diddy, has bid about $200 million for the Fuse cable-TV channel, said three people with knowledge of the situation. — Combs, 43, rose to fame as rapper Puff Daddy and has since founded fashion …

Discussion: FishbowlNY, Los Angeles Times, Mashable, The Wrap, C21Media, Deadline.com and Variety

Stuart Dredge / Guardian:

Strictly algorithm: how news finds people in the Facebook and Twitter age — Many people assume important news will find them online, but don't understand the algorithms defining how — From Spotify and Netflix recommendations to Facebook's news feed or Google's search results …

Discussion: @jcstearns, @jason_kint, @sonaliranade and Capital New York

John McDermott / Digiday:

Twitter testing ‘click-to-call’ button which allows mobile users to call advertisers directly — Twitter tries to prove its ads drive sales — As part of its continued effort to evolve and broaden its advertising capabilities, Twitter is now touting itself as a platform for effective direct response advertising.

Discussion: Street Fight, @digiday and SocialTimes

Joe Pompeo / Capital New York:

News Corp. taking cautious approach to acquisitions and investments — Thomson says News Corp. will take it slow — News Corp. made waves in December when it bought the video startup Storyful for $25 million. — But the company is taking a slow, cautious approach to acquisitions, chief executive Robert Thomson said yesterday.

Discussion: @raju

Dylan Byers / Politico:

Sharyl Attkisson resigns from CBS News — CBS News investigative correspondent Sharyl Attkisson has reached an agreement to resign from CBS News ahead of contract, bringing an end to months of hard-fought negotiations, sources familiar with her departure told POLITICO on Monday.

Associated Press:

Los Angeles Register newspaper to launch April 16 … LOS ANGELES (AP) — Freedom Communications says it has set April 16 as the launch date for its latest newspaper venture, the Los Angeles Register. — The expansion is the latest for the ambitious newspaper company that Aaron Kushner and Eric Spitz bought in 2012.

Discussion: Orange County Register, LA Observed and @rsylvester

Richard Lawler / Engadget:

Netflix reportedly reaches another Comcast-style agreement, but with a Norwegian ISP — Netflix's oddly public peering agreement to connect directly with Comcast has, as many expected, been followed closely by a similar deal. What may surprise some is that this arrangement is with Norway's Telenor …

Discussion: Telecompaper and Electronista

Jon Brodkin / Ars Technica:
Netflix got a bit faster on Comcast after opening its wallet

Discussion: TIME, Netflix US & Canada Blog, CNNMoney.com and Wired

Casey Newton / The Verge:

Baljeet Singh, developer of skippable pre-roll ads for YouTube, joins Twitter — Twitter poaches YouTube executive in new push for video ads — Twitter has hired former YouTube executive Baljeet Singh as a product director in its revenue organization, where he will work to improve …

Discussion: Business Insider, @mamoonha, SocialTimes, @kevinweil, VentureBeat, Business 2 Community and Silicon Republic

Los Angeles Times:

Apple is asking record labels for exclusive iTunes releases — Apple contends streaming services such as Spotify and Beats Music have begun to cannibalize download sales on iTunes. — Apple's push for a new release window — similar to the one that some Hollywood studios impose …

Discussion: @mellevandijk and The Verge