Mediagazer: YouTube seeks more TV ad dollars, offering audience guarantees and placement on top shows (Suzanne Vranica/Wall Street Journal)

11:45 AM ET, March 31, 2014

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Ben Dooley / Mother Jones:

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Elizabeth Jensen / New York Times:

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Jordan Zakarin / The Wrap:

Why Net Neutrality Matters So Much to Indie Filmmakers — Consumer groups and tech advocates have been voicing concern about the growing threats to net neutrality, but Hollywood — especially independent filmmakers and distributors — have plenty of reason to worry about the walls and toll booths …

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David Carr / New York Times:

In Media Moguls' Rarefied Realm, It's Like Father, Like Son — Last week, Rupert Murdoch handed the future leadership of two publicly held companies worth a combined $80 billion to his two sons, almost as casually as if they were the keys to the family station wagon.

Discussion: @pkafka, @carr2n, @squigglyrick, @mathewi and @jswatz

Suzanne Vranica / Wall Street Journal:

YouTube seeks more TV ad dollars, offering audience guarantees and placement on top shows — YouTube to Offer Advertisers Some Guarantees — YouTube Also Will Reserve Space for Advertisers That Commit to Buying in Top Shows — Google Inc. is ramping up its assault on traditional television's advertising business.

Discussion: VentureBeat

Jay Caspian Kang / New Yorker:

The Campaign to “Cancel” Colbert — On Thursday night, the official Twitter account for “The Colbert Report” committed the comedic sin of delivering a punchline without its setup. The offending tweet, “I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation …

Discussion: @timothypmurphy, @atossaaraxia, @salesses, @swerdlick, @zentronix, @jeffchu and Wall Street Journal

Rick Edmonds / Poynter:

Advance defends bonuses for reporters who post frequently and join comment chains — Advance's quota and bonus system at The Oregonian came in for heavy criticism last week, prompting a rejoinder from the typically close-mouthed private company. — In a note to senior executives shared with Poynter …

Discussion: @poynter

Richard Deitsch / Sports Illustrated:

Dealing with racist abuse is a regular part of the job, say sports journalists — Race, the N-word, discrimination: Panel on role of race in sports media — Last November, I paneled a group of a six highly accomplished and respected female sports journalists for an SI.com email roundtable …

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Hadas Gold / Politico:

Tommy Christopher lands at The Daily Banter — Tommy Christopher, the former Mediaite writer, has officially landed at The Daily Banter. Starting Monday, Christopher will be White House correspondent and political analyst at the liberal news and opinion site.

Discussion: @shoq

The Wrap:

Josh Elliott Exiting ABC's ‘Good Morning America’ for NBC Sports — After months of speculation over Josh Elliott's future at ABC News' “Good Morning America,” contract talks broke down over the weekend and he will leave his anchor spot for a gig with NBC Sports.

Discussion: New York Times, CNNMoney.com, TVNewser, FishbowlDC, Deadline.com, Mediaite, FishbowlNY, Variety, @brianstelter, @brianstelter, @josephkapsch and Capital New York

Frédéric Filloux / Monday Note:

Lessons from a good vertical: Skift.com — For digital media companies, creating good verticals that breed small but valuable audiences has become essential. On that subject, here are my takeaways following a conversation with Rafat Ali, founder and CEO of Skift.com.

Discussion: @jayrosen_nyu, @thestalwart, @blathnaidhealy, @rafat, @sarahmarshall, @filloux and @antderosa

Chris Ariens / TVNewser:

CNN Hits New Digital Heights in March — When March cable news ratings come out tomorrow, CNN will show a vast improvement over last March, likely finishing second to Fox News Channel in several measures. This morning, CNN Worldwide chief Jeff Zucker is taking an early victory lap and thanking his team.