Mediagazer: For small sites, loyalty might be a better path to pageviews (Ann Friedman/Columbia Journalism Review)

10:55 AM ET, April 5, 2014

Top News:

Twitter introducing 15 new ad types over the next 6 months, will debut app ads in a few weeks — Coming to Your Twitter Feed: 15 New Types of Ads — Like Facebook, Social-Media Service to Tap Into Demand for Ads to Download Apps — New ads—lots of new ads—are on their way to Twitter Inc.

Discussion: Mashable, Gigaom and The Verge

Peter Kafka / Re/code:

Twitter prepares to launch ads for apps, which have been key for Facebook's mobile revenue — App Ads Are Huge for Facebook. Here Comes Twitter's Version. — Dick Costolo is getting ready to take one of the most valuable pages from Mark Zuckerberg's playbook.

Discussion: @pkafka, @richbtig, Marketing Land and @jenkavs

Josh Dickey / Mashable:

Stephen Colbert Is CBS' Top Choice to Succeed Letterman, and He's Into It — Stephen Colbert is CBS' top choice to replace the retiring David Letterman, and has indicated that he's willing to take over the Late Show when the time comes, people familiar with both sides of the discussions tell Mashable.

Nicole Levy / Capital New York:

Condé Nast settles intern-pay lawsuit — Condé Nast is settling a lawsuit brought by two former interns, C.E.O. Chuck Townsend said in a staff memo today. — The lawsuit, “Ballinger v. Advance Magazine Publishers, Inc.,” was filed in U.S. District Court in New York last June …

Discussion: Adweek, Poynter, The Wrap, MinOnline and WWD Media Headlines

Josh Harkinson / Mother Jones:

A massive wave of consolidation by big conglomerates leaves you, the viewer, with dreck. — Everybody knows that most local TV newscasts kind of suck. On television, if it bleeds it leads, and if it's cheesy and trite it wins the night. Local news is a reliable source for late-night comedians …

Discussion: Nieman Reports

Todd Spangler / Variety:

‘Days of Our Lives’ Producer Launches Digital Soaps Venture (Exclusive) — Corday Productions, which produces NBC's “Days of Our Lives,” is teaming up with digital-media firm All Screens Media to launch Net Soaps/Net Novelas — a venture aiming to create and distribute original “interactive” …

Discussion: The Wrap

Nolan Rosenkrans / Toledo Blade:

Ohio newspaper sues U.S. Army after journalists were detained, photos confiscated or destroyed — The Blade files lawsuit over incident at Lima tank plant — Pair were detained March 28 by military security — The Blade filed a lawsuit today in U.S. District Court against a variety …

Discussion: @carolrosenberg, @mollyesque, @taylordungjen, @rlenziblade, @jonathanwpeters, Associated Press and Poynter

Ann Friedman / Columbia Journalism Review:

For small sites, loyalty might be a better path to pageviews — For small sites, loyalty might be a better path to pageviews — Recently NYU professor Jay Rosen offered some advice to entry-level journalists: Start in a niche. Choose a topic where there is a small but hungry audience that you can serve, and serve it well.

Andrew Beaujon / Poynter:

NPR's new standards editor brings breaking-news DNA to the job — NPR appointed Mark Memmott as its new standards and practices editor Thursday. Memmott co-authored NPR's 2012 ethics handbook, which charges the person in that job “with cultivating an ethical culture throughout our news operation.”

Todd Spangler / Variety:

My Damn Channel Renames Itself Omnivision Entertainment — It's not just for laughs anymore: My Damn Channel, which started out in 2007 as an online-comedy video destination, has redubbed itself Omnivision Entertainment as part of its plans to expand branded-entertainment and talent development initiatives.

Alex Ben Block / Hollywood Reporter:

Group Fighting Digital Piracy Nearly Doubles Membership in First Six Weeks (Exclusive) — CreativeFuture's Ruth Vitale tells THR it's fighting for-profit pirates: “This is not about kids in the basement doing this because they want to screw the man.” — A little more than six weeks after its launch …