Mediagazer: George Gallup's 1928 college thesis showed readers lie about how much serious news they want (Derek Thompson/The Atlantic Online)

7:30 PM ET, October 8, 2014

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Derek Thompson / The Atlantic Online:

George Gallup's 1928 college thesis showed readers lie about how much serious news they want — Readers Are Liars: The 1928 Study That Predicted the Future of News — It's a simple enough question: What do you read all day long? — For hundreds of years, it was also an utter mystery to the publishing business.

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