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4:20 AM ET, February 28, 2015

Mediagazer

 Top News: 
Ben Smith / BuzzFeed:
One BuzzFeed post on #thedress has grabbed 28M views, 79% from mobile, 94% from social sources  —  The Dress  —  I sent this email to the BuzzFeed editorial staff this afternoon.  —  BuzzFeed sprouted from the depths of web culture, and began its life as a place to find delightful things on the internet.
RELATED:
Brian Morrissey / Digiday:
#TheDress meme shows that even as legacy publications chase BuzzFeed, BuzzFeed still wins
Nicole Levy / Capital New York:
The New York Observer rebrands its site as “The Observer” to emphasize national audience  —  A New ‘Observer’  —  In a move to appeal to a broader, national audience and a wider collection of luxury advertisers, Observer Media has rebranded The New York Observer's website as “The Observer.”
Los Angeles Times:
While Netflix, writers guild, and indie music producers cheer FCC vote on net neutrality, other major media firms like 21st Century Fox and Viacom remain silent  —  Hollywood cheers FCC's new net neutrality rules  —  The Federal Communications Commission's adoption of tough new Internet rules …
Discussion: Techdirt and @megjameslat
Dave Jamieson / The Huffington Post:
Washington Post To Rethink Drug Testing Job Seekers After D.C. Legalizes Weed  —  If you've ever been offered a job at The Washington Post, you know there's one undignified step in the hiring process that just about everyone goes through, no matter how many Pulitzer Prizes they've won: You have to pee in a cup.
Discussion: Washington Post and FishbowlDC
Kristina Eriksson / Financial Times:
Financial Times total circulation up 10% YoY to 720K, digital up 21% to 504K, representing 70% of subscribers  —  Financial Times - 2014 results  —  27 February 2015: The Financial Times saw a sharp increase in profits in 2014, driven by growth in subscription and digital revenues and a record high circulation.
RELATED:
Caysey Welton / Folio:
Six Kickstarter-funded niche publishing projects discuss success after funding  —  Crowd-Funded Startups Persevere in Niche Markets  —  Since its beginning in 2009, crowd-funding site Kickstarter has launched thousands of opportunities for entrepreneurs and established brands.
Pat Kitano / Medium:
Curating topical news for local consumption bypasses lack of syndication and allows niche coverage  —  Topical News Curation at the Local Level  —  Defining the curation methodology that will provide sustainable delivery of topical news to local readers across hundreds of cities
Discussion: Simon Owens
Wall Street Journal:
Comcast In Talks To Acquire Ad Technology Firm Visible World  —  Comcast Corp. is in talks to acquire the TV ad-targeting company Visible World, according to people familiar with the matter.  —  Such a move would thrust the cable giant into a stronger position in the burgeoning market for data-driven TV advertising.
Discussion: Variety and Multichannel News
Guardian:
Murdered blogger Avijit Roy received Islamist threats before his death  —  Avijit Roy, who was hacked to death with machetes by a mob of unidentified attackers in Dhaka, had already received several death threats from Islamists for his writings on religion and science.
Discussion: @guardianworld
RELATED:
Reuters:
Atheist U.S. blogger killed in machete attack in Bangladesh
Natalie Jarvey / Hollywood Reporter:
Vice Media to Launch Broadly, Its First Female-Focused Channel (Exclusive)  —  Vice Media is courting women.  —  The edgy, male-driven media company is launching Broadly, its first female-focused channel, this spring.  Vice's plan for the new online vertical is to tell a range of stories …
Christine Bader / Guardian:
New guidelines for keeping freelance journalists safe don't go far enough  —  Lives on the line: how to help protect freelancers in dangerous places  —  News organizations launched a new code of conduct this month to help protect freelancers on dangerous assignments.  Here's how it could be even better
Discussion: @evadienel
Guido Fawkes:
UK police deny FOI request regarding RIPA by accusing organisations of “working collectively”  —  Met's Extraordinary RIPA FoI Refusal  —  A few weeks back, three members of the Guido team sent off Freedom of Information requests to the Met asking:
 
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Alexandra Steigrad / WWD:
ASME Analyzes Magazine Advertising Rules
 Earlier Picks: 
Peter Kafka / Re/code:
New York Times CEO Mark Thompson on the Paper's Digital Future: The Full Code/Media Interview (Video)