Mediagazer: Sources: social news reader Prismatic on the block, with Microsoft the front runner in buying it; Apple and Yahoo have also expressed serious interest (Ingrid Lunden/TechCrunch)

3:23 AM ET, March 3, 2015

Top News:

Tumblr metrics on #TheDress: 73M pageviews on original post, 140K pageviews per minute between 10:30-11:30 p.m. Thursday night — Remember last Thursday, when a single slip of fabric covered up the whole internet? Here's a few stats about exactly how much and how quickly that dress blew up.

Discussion: CNNMoney

Jamil Smith / The New Republic:

News organizations shouldn't just promise to “cover race”; they should dedicate a beat to it — Working on the Race Beat — The future of racial coverage at The New York Times and elsewhere — In November 2013, Tanzina Vega, a young reporter for The New York Times …

Discussion: @chrisgeidner, @jamilsmith, @loisbeckett, @keldyortiz, @justinnxt, @johnmcquaid and @jamilahlemieux

Mother Jones:

Bill O'Reilly's Own Video From Falklands Protest Contradicts His “War Zone” Claim — He has said he saw civilians massacred in Buenos Aires. The report he filed at the time said nothing of the sort. — Throughout the controversy set off by a recent Mother Jones article …

Discussion: TVNewser, Mediaite, @clarajeffery, @nickbaumann, @jeremyschulman, @katz, @keitholbermann, @davidcorndc and Business Insider

Brendan James / Talking Points Memo:
Fox: O'Reilly Didn't See Bombings In Ireland, But He Saw Photos Of Them

Discussion: Raw Story and Gawker

Tom Kludt / CNNMoney:
The O'Reilly tapes: Phone recordings raise new questions about JFK story

Discussion: Pressthink, Business Insider, The Huffington Post, Talking Points Memo, @beychok and @brucebartlett

Keith J. Kelly / New York Post:

Former NYC mayor candidate and supermarket billionaire John Catsimatidis may be negotiating to buy New York Daily News — John Catsimatidis is mystery man behind Daily News sale — Maverick supermarket billionaire John Catsimatidis is said to be the mystery suitor negotiating to buy the embattled Daily News from Mort Zuckerman.

Discussion: Page Six, New York Times, Wall Street Journal and New York Magazine

Alyson Shontell / Business Insider:

Uber launches a quarterly print magazine, Momentum, for drivers in Boston, New York City, San Francisco, Chicago, Ohio, and Oklahoma — Uber just launched a quarterly print magazine, Momentum — Here's something different. — Uber, the $41 billion ride hailing company …

Discussion: Uber Blog, Fast Company, Wired, SlashGear, Melville House Books, Slate and Gigaom

Niall Kennedy / The Twitter Blog:

Embed Twitter-hosted video on your website — With the new embedded video widget, you can highlight Twitter-hosted video on your website, enhanced by the same JavaScript used to render Tweet buttons and embedded Tweets. — Video embeds are available for videos captured …

Discussion: Mashable, The Verge, Tubefilter, SocialTimes, The Next Web and VentureBeat

Jeff John Roberts / Gigaom:

Judge halts movie industry-backed probe against Google — A federal judge has agreed to put the brakes on an investigation into Google by Mississippi Attorney General, Jim Hood, after the company complained that Hood's inquiry was an illegal censorship campaign cooked up by Hollywood.

Discussion: Google Public Policy Blog, The Wrap, Wall Street Journal, Variety, The Verge and Techdirt

Ingrid Lunden / TechCrunch:

Sources: social news reader Prismatic on the block, with Microsoft the front runner in buying it; Apple and Yahoo have also expressed serious interest — Microsoft Wants To Buy Social News Reader Prismatic — Microsoft has been busy snatching up startups to fill out its mobile apps portfolio …

Discussion: SiliconANGLE, @gaberivera, Windows Central, App Advice and 9to5Mac

Mike Shields / Wall Street Journal:

YouTube and Turner Sports partner to offer March Madness college basketball highlights — YouTube to Showcase March Madness Highlights — YouTube wants in on the madness. — The Web video powerhouse has seen Twitter strike deals to showcase both National Football League …

Discussion: Multichannel News, NCAA.com, Tubefilter, Los Angeles Times and Variety

Debbie Emery / The Wrap:

Keith Olbermann returns from ESPN suspension, offers six-and-a-half minute apology for his Penn State tweets — Keith Olbermann Returns From ESPN Suspension, Calls His Penn State Tweets ‘Stupid and Immature’ (Video) — Keith Olbermann returned to ESPN2 on Monday after being suspended …

Discussion: TVNewser, Mediaite, Los Angeles Times, PennLive.com, Hollywood Reporter, Sporting News Jasmine …, @scottlacy, Raw Story, Deadline, @keitholbermann and Forbes

Andrew Hampp / Billboard:

Atom Factory CEO Troy Carter launches news site focused on tech, music and pop-culture, Smashd.co, ad-free at launch — Troy Carter's Atom Factory Debuts News Vertical Smashd — Troy Carter has already successfully tackled artist management, tech start-ups and even his own bottled water.

Discussion: @johnlegend, Smashd, @slobotski, @smashdco, @adampopescu and @atomfactory

John Plunkett / Guardian:

Russia Today faces inquiry over anti-western comments in Ukraine debate — Media regulator to launch investigation into views expressed during Crosstalk programme on Kremlin-backed broadcaster — Russia Today is to be investigated by media regulator Ofcom over anti-western comments …

Discussion: @wolgadeutscher, @miriamelder, @ggreenwald, @stacyherbert, @maxkeiser, The Intercept and World News Publishing Focus …

Ruth Reader / VentureBeat:

Netflix will launch in New Zealand and Australia on March 24 — Netflix is announcing that its video streaming services will become available in New Zealand and Australia on March 24, 2015. — The service will be available on smart televisions made by Samsung, LG, Panasonic, Philips …

Discussion: Netflix, Variety, The Next Web, mUmBRELLA and ZDNet