Mediagazer: Bleacher Report developing strategy to keep readers engaged throughout March Madness (Michelle Castillo/Adweek)

7:45 PM ET, March 23, 2015

Top News:

NFL to sell national rights for Jaguars-Bills game to a streaming company, allowing local TV broadcast only in Jacksonville and Buffalo — NFL to Broadcast a Game Nationally Via Internet Only — Move marks first time league will air national broadcast solely by streaming

Discussion: Wall Street Journal, Capital New York, Forbes, GeekWire, Re/code, @pkafka and Variety

Justin Ellis / Nieman Lab:

To stand out from the tech crowd, The Verge broadens coverage to pop culture, science, and even cars — This is my next step: How The Verge wants to grow beyond tech blogging — What will it look like to hail an Uber from your wrist? How easy will it be to buy a ticket to see Avengers: Age of Ultron using your watch?

Discussion: @rafat, @internetryan, @chadmumm, @lock and @backlon

Susan Currie Sivek / Mediashift:

‘Netflix for Magazines’ Services Explain Why They're Not Doomed — It must be depressing to hear so many people say that your company's business model has no future. — Some magazine industry observers have recently said that the “all-you-can-read” or “Netflix for magazines” subscription model is doomed.

Chris Thorman / Vox Media Marketing:

Case study of Vox's distribution on Facebook, which accounts for up to 40% of the site's monthly traffic — How Vox.com approaches publishing on Facebook — From day one, Vox.com has had a simple editorial mission: explain the news. — In less than a year of existence …

Discussion: Poynter, @voxproduct, @lheron and Facebook Media

Jane Waterhouse / Guardian:

The Hoopla, an indie Australian site aimed at women over 40, closes as News Corp launches RendezView and Bauer plans new women's site — The Hoopla is closing but it didn't fail. The market failed smart women — At The Hoopla, we treated our audience as intelligent human beings with a sense of humour.

Discussion: The Hoopla, The New Daily, News Corp Australia, mUmBRELLA and Crikey

Chris Thompson / Poynter:

Reporters use Yik Yak to get instant audience take on Ted Cruz's big campaign speech — Vox Bloomberg Politics The Washington Post — Earlier this morning, Senator Ted Cruz declared his candidacy for President of the United States before a packed auditorium at Liberty University.

Discussion: Vox, Bloomberg Business, Mediaite, @thedudekabides, Washington Post, Hit & Run and @parsely

Lisa O'Carroll / Guardian:

Sun newspaper source in Ministry of Defence Bettina Jordan-Barber jailed for leaking stories — MoD ‘mole’ Bettina Jordan-Barber jailed over Sun leaks — Ministry strategist sentenced to 12 months imprisonment after leaking stories to paper about army failures in war zones, sexual misconduct and disciplinary cases

Discussion: Press Gazette and Press Gazette

Michelle Castillo / Adweek:

Bleacher Report developing strategy to keep readers engaged throughout March Madness — Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted? — For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year.

Patrick Frater / Variety:

Netflix Launch in Australia Gets Qualified Welcome From Producers Organization — The launch this week of movie subscription service Netflix in Australia and New Zealand got a qualified welcome from Australian producers. — Consumers will find that the service launches (Tuesday …

Discussion: ZDNet, Associated Press, Associated Press, TechRadar.com, sbs.com.au, Business Insider Australia, TechGeek, Sydney Morning Herald, CNET, Mashable and Guardian

Richard Horgan / FishbowlNY:

Solana Pyne joins Quartz as head of video from Global Post — Quartz Taps New Head of Video — Maybe it's just us. But we take extra delight in the fact that the initials of the person who will soon be reporting to Xana Antunes at Quartz as head of video are S.P.

Discussion: @niemanlab and @kevinjdelaney

Alastair Reid / Journalism.co.uk:

Mydio integrates Spotify with stories from Der Spiegel and Axel Springer, creating curated playlist of music and news — Meet Mydio: Personalised radio for music and news mix — The stand-out entry for news at the Media Hack Day in Berlin yesterday lets users combine their Spotify account with automated news articles

Matthew Gilbert / Boston Globe:

Cable networks invest more in documentaries, driven by ratings successes like PBS's “The Roosevelts” and HBO's Monday programming — TV is giving documentaries their due — You'll be forgiven if you've felt rather glum about televised nonfiction in the past 15 years.

Discussion: New York Times