Mediagazer: Clicks, impressions, audience, and views still more important to ad buyers than attention-based metrics (Lucia Moses/Digiday)

5:05 PM ET, July 10, 2015

Top News:

Dylan Byers / Politico:

Bloomberg fires top digital editor Josh Topolsky — Joshua Topolsky, the top digital editor at Bloomberg, has been fired from the company due to Michael Bloomberg's frustration with the website, sources with knowledge of his departure told the On Media blog on Friday.

Discussion: New York Times, TVNewser, Mashable, @ravisomaiya, Adweek, @joepompeo, Fortune, @dylanbyers, The Wrap, @benthompson, @lmoses, @elongreen, FishbowlNY, @benthompson and Talking Biz News

Joe Pompeo / Capital New York:

Bloomberg Editor in Chief John Micklethwait has worked to consolidate editorial authority amid staff tumult since his arrival from The Economist — At Bloomberg, John Micklethwait channels an ancient ancestor — John Micklethwait's Bloomberg L.P. career kicked off with a good old-fashioned turf war.

Discussion: @talkingbiznews, @alexckaufman, @ryanchittum and @joepompeo

Joe Pompeo / Capital New York:

Staff changes in the video department at The New York Times signal ambitions of higher digital ad revenue — Long road ahead for the Times' video ambitions — The New York Times has come a long way since it created a video department 10 years ago, but it still has a long …

eMarketer:

New report estimates Netflix will have almost 70M subscribers by year-end, up 28% from end-2014, with Europe driving the expansion — Europe Helps Drive Netflix Subscriptions Worldwide — EU-5 residents will be key to regional growth — Netflix, the subscription video …

Lucia Moses / Digiday:

Clicks, impressions, audience, and views still more important to ad buyers than attention-based metrics — Why ad buyers are slow to embrace attention metrics — For the past year, a handful of premium publishers have been pushing the idea of attention-based metrics.

Robert Feder:

Ira Glass takes ownership of This American Life from Chicago Public Media in exchange for ongoing profits from the show and spinoff Serial — Ira Glass owns all of ‘This American Life’ — Twenty years after Ira Glass launched “This American Life” at WBEZ FM 91.5, the host and executive producer …

Discussion: Current.org, Poynter, @jank0, AllAccess.com and @annewootton

Lisa Rein / Washington Post:

Seven US government agencies to start publishing online the records they release through Freedom of Information Act requests, in a six-month pilot — White House to make public records more public — The law that's supposed to keep citizens in the know about what their government is doing is about to get more robust.

Discussion: The Huffington Post, Washington Post, @jasonleopold, @phileil, @digiphile, @aprilaser, @charlesornstein, Poynter, @digiphile, @digiphile and rcfp.org

Bloomberg Business:

At Sun Valley, New York Times CEO Mark Thompson talks about Facebook's Instant Articles, apps, and journalism careers — How New York Times Survives in a Social Media World — New York Times Company CEO Mark Thompson discusses the newspaper's digital strategy for the future with Olivia Sterns …

Discussion: KMVT-TV and FishbowlNY

Eriq Gardner / Hollywood Reporter:

The Turtles Aim to Halt the RIAA's $210 Million Settlement With SiriusXM — A deal over pre-1972 recordings is characterized as a “brazen attempt to disrupt and interfere with the class action process.” — The $210 million settlement that record giants made with SiriusXM over the use …

Discussion: AllAccess.com, Alison Frankel and RAIN News

Eriq Gardner / Hollywood Reporter:

Sony Asserts Right to Structure Deal With Spotify Even If Result Disfavors Artists — Taking equity in Spotify, keeping advertising income and not sharing the spoils of piracy lawsuits is all proper, according to new court papers by the record giant. — Sony Music has a noteworthy response …

Discussion: hypebot, Plagiarism Today and Techdirt

Nate Hoffelder / The Digital Reader:

Nook Store will only be available in US and UK as Barnes & Noble shutters international store — The Beginning of the End: B&N Shutters the International Nook Store — Over the past month B&N has been making us wonder whether it was committed to ebooks.

Discussion: Engadget and TechCrunch

New York Times:

Sources: Facebook seeking licensing deals to insert music videos in users' feeds, said to offer better revenue sharing than YouTube — Facebook Said to Seek Music Video Licensing Deals — Over the last few years, Facebook has slowly encroached on YouTube's territory as a go-to outlet for online video …

Discussion: USA Today, Variety, Fortune, TIME, @buzzfeedben, @mikeisaac, Billboard, Billboard, The Verge and Business Insider

Joe Flint / Wall Street Journal:

ESPN takes hard line in talent negotiations as it tightens spending, focuses on safeguarding its lucrative pay TV business instead — ESPN Tightens Its Belt as Pressure on It Mounts — Competition in the pay-TV industry is rising and subscribers are trimming cable bills

Discussion: The Atlantic, Business Insider, Bloomberg View, TIME and @jyarow

Omar Mohammed / Quartz:

Ethiopia releases five journalists from prison and drops all charges, but leaves 12 incarcerated ahead of Obama visit — Ethiopia frees more imprisoned journalists on the eve of Obama's historic visit — Ethiopian journalists jailed for more than a year after being accused of attempting to destabilize the state have been released.

Discussion: Guardian, Global Voices, Voice of America and Reuters