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2:10 PM ET, February 2, 2016

Mediagazer

 Top News: 
Sam Machkovech / Ars Technica:
YouTube stars Fine Brothers rescind plans to trademark terms and license assets related to their “react” videos after backlash  —  Fine Bros back down, rescind trademark claim on the word “react”  —  Claim was for “programs... in the field of observing, interviewing groups of people.”
RELATED:
Hank Green:
Fine Brothers controversy explained: how an ill-advised trademark activated a hateful internet mob, leading to 250K lost followers and capitulation  —  The Fine Brothers Controversy Explained  —  One of the largest YouTube channels in the world just lost over 250,000 subscribers.  Why?
Discussion: @caseynewton, Tech Insider and Techly
Tatiana Siegel / Hollywood Reporter:
Studios reexamine strategy as Netflix and Amazon shift Sundance focus to streaming rights instead of theatrical release, buy 6 high-profile films each  —  Sundance Wrap: Why Netflix and Amazon Dominance Matters  —  The streaming giants scored a combined 12 high-profile acquisitions.
Amanda Connolly / The Next Web:
Instagram launches 28-part thriller series, Shield 5, posting 15-second clips daily  —  Instagram kicks off its very own 28-part thriller series  —  Instagram has made its first foray into the world of filmmaking, launching its very own 28-part thriller series.
Daniel Holloway / The Wrap:
Fox to cut spending on film, TV staff by $250M through voluntary buyouts  —  Fox Pursues $250 Million in TV, Film Staff Buyouts  —  Media giant 21st Century Fox is looking to cut spending on film and television staff by $250 million this year through buyouts.
Dee Lockett / Vulture:
Recording Industry Association of America starts counting on-demand streaming audio and video toward certifying albums as gold or platinum sellers  —  The RIAA Finally Bows to Streaming, Making 17 Artists' Albums Go Gold and Platinum  —  This is huge.  —  Call it the Anti effect, or just call it getting hip to the times.
Emily Steel / New York Times:
Industry executives complain that Nielsen data does not reflect consumers' evolving viewing habits  —  Nielsen Playing Catch-Up as TV Viewing Habits Change and Digital Rivals Spring Up  —  Dennis Cheatham said he felt as if he were receiving a message from the past last May when a package arrived …
Jeff Sonderman / American Press Institute:
American Press Institute paper on news as a product outlines best practices for the emerging role of product manager in news organizations  —  Best practices for product management in news organizations  —  News is a product.  —  Conceptually, that is a leap for people from traditional reporting and editing roles.
Alexandra Steigrad / WWD:
The American Society of Magazine Editors Crowns The Atlantic Magazine of the Year at Ellies  —  The magazine industry gathered Monday night for the 50th annual National Magazine Awards or “Ellies,” which were held at the Grand Hyatt in Midtown East in New York.
Joshua Brustein / Bloomberg Business:
Most online publishers hesitate to take action against ad-blockers for fear of upsetting readers  —  Why Most Websites Look the Other Way on Ad Blockers  —  Online publishers rage against ad blockers, but they're not doing much about them yet.  —  Randall Rothenberg doesn't want anyone …
Discussion: Broadcasting & Cable
Janko Roettgers / Variety:
Fox Innovation Lab hosts two day summit for virtual and augmented reality experts  —  Fox Innovation Lab Explores Virtual and Augmented Reality with Two-Day Summit (Exclusive)  —  Around 80 virtual and augmented reality experts are congregating in Los Angeles Tuesday and Wednesday this week …
Georg Szalai / Hollywood Reporter:
SiriusXM reports Q4 earnings of $135M; adds 2.28M new subs, highest growth since 2007  —  The satellite radio company controlled by John Malone's Liberty Media added 2.28 million net new subs and continues to add 1.4 million in 2016.  —  Satellite radio giant SiriusXM Radio …
 
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 More News: 
Jeremy Barr / Ad Age:
Q4 ad revenue at digital media site Elite Daily, owned by Daily Mail's parent company, up 211% YoY, despite traffic plummeting
Agence France-Presse:
European Court of Human Rights rules news websites are not responsible for “insulting and rude” reader comments in case against Hungarian website
 Earlier Picks: 
Lucia Moses / Digiday:
BuzzFeed clients increasingly seek proof that distributed and native ads work; sources say the news organization missed revenue growth goal last year
Laura Prudom / Variety:
Conde Nast Entertainment Forms Unscripted TV Production Unit
Associated Press:
Egypt releases cartoonist pending investigations
Douglas MacMillan / Wall Street Journal:
Sources: Yahoo's Marissa Mayer to unveil cost-cutting plan that includes up to 15% staff reduction, closure of some units