Mediagazer: Nielsen signs multi-year deal with Dish to access its set-top box data, in order to improve its understanding of viewers' habits (Joan E. Solsman/The Wrap)

2:00 PM ET, April 4, 2016

Top News:

ICIJ, Süddeutsche Zeitung, 100+ media orgs cooperate on investigation of Panama Papers, 11.5M leaked docs on offshore dealings of officials, celebrities, more — Giant Leak of Offshore Financial Records Exposes Global Array of Crime and Corruption — Files reveal the offshore holdings …

Discussion: Guardian, ICIJ The Panama Papers, BBC, Guardian, @mathewi, McClatchy Washington Bureau, The Panama Papers, New York Times, NetNewsCheck Latest, Vox, Mashable, Fusion, Center for Public Integrity, ICIJ The Panama Papers, Mother Jones, Center for Public Integrity, VICE, Guardian, The Daily Caller, Vanity Fair, CNNMoney, TIME, Washington Post, Business Insider, ABC, Engadget, @grahamdavida, @dmourey, @patrickfrench, @kennethbunker, @ggreenwald, @magsnews, @marisaataylor, @profjeffjarvis, @profcarroll, Fortune, @calamur, @barry_yeoman, @mattyglesias, @marklittlenews, @imrankhanpti, @suzanneevans1, @lukeharding1968, @edcumming, The Week, @golfunfiltered, New York Magazine, Complex, Financial Review, Forbes, @deborahblum, @tomgara, Mediaite, Guardian, France 24, The Next Web, @tkouvakas, @attackerman, TechCrunch, @anjumkiani, @drewoccrp, @juliettegarside, @philipdisalvo, @glynmoody, @shaunwalker7, @jeffjarvis, @kathviner, @smitaprakash, @adamweinstein, @mollymep, @tcarmody, @adamweinstein, @snowden, @juliettegarside, @felixsalmon, Jon Slattery, @attackerman, @lukeharding1968, @peterbale, @clarajeffery, The Malta Independent, occrp.org, BBC, Pulitzer Center, @marklittlenews, @marklittlenews, @elenacresci, @dangillmor, @jeffjarvis and @legsidelizzy

Süddeutsche Zeitung:

How Süddeutsche Zeitung received and investigated with global media partners the 2.6TB of Panama Papers data — About the Panama Papers — Over a year ago, an anonymous source contacted the Süddeutsche Zeitung (SZ) and submitted encrypted internal documents from Mossack Fonseca …

Andy Greenberg / Wired:

How Reporters Pulled Off the Panama Papers, the Biggest Leak in Whistleblower History — When Daniel Ellsberg photocopied and leaked the Pentagon Papers to the New York Times in 1971, those 7,000 pages of top secret Vietnam War documents represented what was then the biggest whistleblower leak in history …

Discussion: Guardian, @jaspar, Fusion, The Daily Caller, TIME, @mathewi, Digital Trends and Business Insider

Rick Edmonds / Poynter:

Report: people like long stories, photos don't always boost engagement, major enterprise journalism pays off — Shorter isn't better, photos aren't always alluring and deep digging pays off, recent report concludes — After two years work analyzing more than 400,000 stories …

Discussion: @ggreenwald, @mattyglesias, @pmarca, @amannama, @rowankaiser and @nafeezahmed

Mike Shields / Wall Street Journal:

NBCU and Vox Will Start Selling Ads on Each Other's Sites — Partnership touting fast-loading, custom ads follows NBCU's $200 million investment in Vox — Comcast Corp. 's NBCUniversal agreed to make a $200 million strategic investment in the digital media company Vox Media in August.

Discussion: Variety, Adweek, Ad Age, FishbowlNY, @lock, @bankoff, Broadcasting & Cable and @ted_irvine

Joan E. Solsman / The Wrap:

Nielsen signs multi-year deal with Dish to access its set-top box data, in order to improve its understanding of viewers' habits — Nielsen Gets Access to Dish Set-Top Box Data in New Deal — TV measurement company Nielsen sealed a multi-year partnership with Dish Network to access viewership data …

Discussion: Deadline, Broadcasting & Cable, New York Times, Radio & Television …, Multichannel News, MediaPost, Wall Street Journal, Reuters and Variety

Jeffrey A. Trachtenberg / Wall Street Journal:

Rodale's Prevention Magazine drops print ads, raises newsstand price to $4.99 from $3.99, cuts 13 sales jobs, reducing operating expenses by over 50% — Prevention Magazine Takes Radical Step: No Print Ads — Rodale opts to raise newsstand, subscription prices and slash costs by eliminating ad pages

Discussion: @abeaujon, @jason_kint, @asharma, @paulpage, @asharma and Ad Age

Jacob Kastrenakes / The Verge:

Amazon CEO Jeff Bezos says company will release details on new 8th-gen Kindle next week — Amazon will announce a new Kindle next week — Amazon will introduce a new “top of the line” Kindle next week, says company CEO Jeff Bezos. Bezos announced the news on Twitter this afternoon …

Discussion: @jeffbezos, CNET, Business Insider, SlashGear and Engadget

Frédéric Filloux / Monday Note:

Legacy media needs to focus on one business model - advertising or subscriptions, like Jessica Lessin's tech news site The Information — Paid Or Ad-Supported: Pick One Model, And Stick With It — Playing both sides of digital models is becoming increasingly perilous.

Discussion: @filloux and @raju

Hunter Walk:

To make real money, podcasts should stop calling themselves “podcasts”, because the term is synonymous with “free” — To Make Real Money, The Podcast Industry Needs to Stop Calling Them Podcasts — Podcasts are big business. At least that's what the articles keep telling me.

Discussion: @paulsingh and @tapewrite

Ryan Glasspiegel / The Big Lead:

Profile of Peter Vecsey, nation's first sports columnist to specialize in the NBA, who now uses Twitter as his platform after retiring from NY Post in 2012 — The Power and Polarity of Peter Vecsey — It was a late afternoon in early December 1997. Peter Vecsey had an 8 pm deadline …

Discussion: @chris_pirrone, @jasonrmcintyre, @jasonrmcintyre and @jasonrmcintyre

Kia Kokalitcheva / Fortune:

Behind Nerdist Industries media empire: a podcast network with 49 shows, website, YouTube channel with 1.5M subscribers, and more — How Comedian Chris Hardwick Became King of the Nerds — Nerdist CEO Chris Hardwick got his start on MTV in the early 1990s. But at heart, he's always been a big nerd.

Discussion: @wfederman