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7:40 AM ET, April 6, 2016

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Robert D. Hof / New York Times:
Brands approach messaging apps and chat bots cautiously to avoid antagonizing users  —  As Messaging Apps Boom, Brands Tiptoe In  —  Gatorade owns one of the iconic television moments of the Super Bowl, the dousing of the winning coach with a huge bucket of the sport drink, ice included.
Tom Kludt / CNNMoney:
Judge in lawsuit against Rolling Stone says woman at center of story, “Jackie”, must testify, allows for a five hour deposition  —  ‘Jackie’ must testify in lawsuit over Rolling Stone rape story  —  A Virginia judge has ruled that the woman at the center of Rolling Stone's discredited story …
Jemima Kiss / Guardian:
BBC digital expert Tony Ageh poached by New York Public Library  —  Technologist, who has been with the corporation for 14 years, was part of the team that created the iPlayer  —  Tony Ageh, one of the architects of the BBC iPlayer, is to leave the corporation after 14 years to join …
Medium:
Medium launches Medium for Publishers, a suite of branding and customization tools, aiming to entice publishers away from their CMS  —  Making Medium More Powerful for Publishers  —  At Medium, we're building out a new corner of the Internet specifically designed for people and publishers …
RELATED:
Todd Spangler / Variety:
Comcast now selling Disney movies through Xfinity and will be a retailer for Disney Movies Anywhere to store movies in the cloud  —  Disney Inks Deal With Comcast to Sell Digital Movies  —  Cable operator also will join Disney Movies Anywhere as a participating retailer
Ricardo Bilton / Nieman Lab:
How Atlas Obscura is expanding its business with events like upcoming Obscura Day: 150 events in 35 states and 25 countries  —  How Atlas Obscura helps its web audience discover the real world  —  For Atlas Obscura, the reader journey begins on the web and ends at The Great Wall of China …
Discussion: MediaShift
John Archer / Forbes:
Sony's Ultra streaming service with $30 titles launches, but is only available in US, and for 2015 and 2016 Sony 4K Ultra HD TVs  —  Sony Launches Frustrating New 4K Ultra HD Movie Streaming Service  —  While 4K/Ultra HD TVs are everywhere these days, true 4K sources are still relatively rare …
NFL Communications:
NFL confirms streaming deal with Twitter for Thursday night games, allowing users to watch for free across mobile, tablet, web and connected TVs  —  National Football League and Twitter Announce Streaming Partnership for Thursday Night Football  —  Twitter to stream 10 Thursday Night Football games globally
RELATED:
Bloomberg:
Twitter acquires rights to stream NFL's Thursday night games, part of an overall push into online programming and effort to attract mainstream users
Eugene Kim / Business Insider:
Yahoo Sports to stream one MLB game every day, 180 games in total, this season for free  —  You can now watch Major League Baseball games on Yahoo — for free  —  Yahoo is offering free live streams of one Major League Baseball game every day this season, the company announced on Monday.
Micah Singleton / The Verge:
Apple News launches a Twitter account to promote stories on its service, curated by its US editors  —  Apple News is using Twitter to bring in new readers  —  Apple News has created a Twitter account to promote stories featured on the service.  Apple's team of US-based editors will curate the feed …
Discussion: The Next Web, AppleInsider and 9to5Mac
Tom Jackman / Washington Post:
Hilde Kate Lysiak, 9, breaks crime news before grownups do, fires back at critics, saying “some adult-run papers were reporting wrong news, or no news at all”  —  9-year-old reporter breaks crime news, posts videos, fires back at critics  —  Reporter Hilde Kate Lysiak got …
Didi Kirsten Tatlow / New York Times:
Owner of China's The Paper, overseen by Communist Party, launches English-language digital news site Sixth Tone to seek audiences abroad  —  Digital Paper in China Covers Contentious Issues, Now in English  —  SHANGHAI — The Paper is a new media success story in a fast-changing marketplace for news.
Discussion: @dktatlow and @colum_m
Alexandra Steigrad / WWD:
Gawker Seeks New Trial Against Hulk Hogan, Asks Courts to Relieve Nick Denton of Punitive Damages  —  Lawyers for Gawker Media filed paperwork for an appeal against Terry Bollea, aka Hulk Hogan, as well as a motion to reverse the $25.1 million in punitive damages awarded to the former wrestler by a St. Petersburg, Fla., jury last month.
RELATED:
Charles Harder / Hollywood Reporter:
Hulk Hogan's lead lawyer, Charles Harder, reveals how they beat Gawker in sex tape case and says site's counsel did not adequately prepare witnesses
 
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 More News: 
Alexander Spangher / Columbia Journalism Review:
NYT response to Paris attacks shows efficiency in foreign news coverage; within 48 hours, 39 contributors filed from 12 countries and 6 US states to 21 editors
Lynne Marek / Chicago Business:
A review of Chicago's news startups, including The Athletic, launched by ex-ESPN Chicago writer Jon Greenberg
Michael Calderone / The Huffington Post:
Politico's president, co-founder Jim VandeHei likely to leave site in spring, months earlier than planned
 Earlier Picks: 
Rhonda Richford / Hollywood Reporter:
Vice Media appoints Arjan Hoesktra as European general manager of Viceland channel, as it expands aggressively across the continent
Reid Nakamura / The Wrap:
The Webby Awards nominations announced, Vice Media leads with 16, other nominees include Google, HBO, CollegeHumor
Discussion: Variety, Digital Trends and WWD
 

 
From Techmeme:

Lee-Anne Mulholland / The Keyword:
Google files its proposed remedies in the DOJ's search antitrust lawsuit, including letting browser companies have multiple default agreements across platforms

Wall Street Journal:
Gina Raimondo says holding back China in the chips race is a “fool's errand”, and investment, more than export controls, will keep US ahead of Beijing

Timothy B. Lee / Ars Technica:
Exploring the scaling challenges of transformer-based LLMs in efficiently processing large amounts of text, as well as potential solutions, such as RAG systems
 
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