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4:05 PM ET, August 6, 2016

Mediagazer

 Top News: 
Abby Ohlheiser / Washington Post:
International Olympics Committee rules ban the posting of Olympics GIFs, Vines, and other short videos for everyone but broadcast rights holders, NBC in the US  —  If there's a viral moment at this year's games in Rio, the International Olympic Committee wants to make sure it comes only from authorized social media sources.
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Jim Rutenberg / New York Times:
CEO Brian Roberts says Comcast and NBC will use Olympics to demo TV's future, with content on 11 channels and up to 41 live streams, easily navigable on X1  —  Five years ago, the Comcast chief executive Brian Roberts faced his first challenge as the new majority owner of NBC.
Jason Lynch / Adweek:
NBCUniversal says national ad sales for Rio Olympics already reached $1.2B, 20%+ ahead of 2012 London Olympics  —  No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner.  —  One day before the games even begin …
Dylan Byers / CNNMoney:
In bid to personalize coverage, NYT launches two-way text-messaging service from the Rio Olympics to give subscribers a behind-the-scenes look at the games  —  The New York Times has embarked on a new form of storytelling to enhance its coverage of the Summer Olympics: Two-way text-messaging.
Mathew Ingram / Fortune:
Facebook needs to be more transparent in cases like the deactivation of accounts for Korryn Gaines, killed during a police conflict  —  A number of recent events have proven that live video of breaking news can be incredibly important for understanding such situations, and in many cases …
Mathew Ingram / Fortune:
The Information's Jessica Lessin on scaling subscription-based media companies, publisher over-reliance on distribution platforms like Facebook and Google, more  —  As the media landscape continues to shift and buckle under the stress of digital disruption, the marketplace has started to look like a little like a barbell.
New York Times:
Facebook changes News Feed to automatically detect “clickbait” headlines, rank stories lower if they “withhold or distort information”  —  Facebook says it plans to marginalize what it considers to be “clickbait” news stories from publishers in its news feed …
Jon Brodkin / Ars Technica:
US Copyright Office sides with cable companies on set-top boxes, says proposed FCC rules may encourage piracy  —  Set-top box rules could enable piracy, copyright official warns.  —  The United States Copyright Office has sided with cable companies in their fight against a Federal …
Politico:
Paul Beckett, Asia editor of the Wall Street Journal, to take over as paper's D.C. bureau chief  —  Paul Beckett, the Asia editor of the Wall Street Journal, is expected to take over as the chief of the paper's D.C. bureau, according to several sources with knowledge of the move.
Josh Constine / TechCrunch:
Instagram CEO Kevin Systrom gives full credit to Snapchat for Stories format, and looks at how tech companies build on each others' innovations  —  The one thing you never hear in Silicon Valley is an entrepreneur admit they copied someone else.  Yet there in the headquarters of Facebook …
New York Times:
How Snapchat grew its ad business by persuading companies to try untested and experimental ad formats  —  SAN FRANCISCO — When Snapchat's chief executive, Evan Spiegel, took the stage in June 2015 at a marketing conference in Cannes, France, to champion advertising on the ephemeral messaging service, advertisers were wary.
Edmund Lee / Recode:
Sources: a potential Viacom board shakeup could change its approach to the internet, with BuzzFeed a potential acquisition target  —  It's the only major media company that hasn't made a big digital acquisition.  —  Viacom owns MTV, VH1 and Comedy Central, which means that at one time it …
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 More News: 
Michael Calderone / The Huffington Post:
Hillary Clinton takes questions at NABJ/NAHJ conference, but reporters push back on the idea it's an accessible “press conference”
Rick Edmonds / Poynter:
Dallas Morning News' early investment in digital marketing is paying off, covering print losses in Q2 and keeping revenues level YoY
Peter Sterne / Politico:
Gawker Media nears settlement with Mail Online in defamation suit over an article accusing the British tabloid of plagiarism and publishing false information
Discussion: @petersterne
Politico:
Kris Viesselman named editor in chief of Roll Call as part of a larger shakeup at company
Discussion: Folio, PR Newswire and FishbowlDC
 Earlier Picks: 
Peter Kafka / Recode:
Sources: Apple is talking to TV firms about building a TV guide for Apple TV and iOS, letting viewers browse available in-app content, play shows with one click
Jeremy Barr / Ad Age:
Time Inc. revenue slips to $769 million for Q2, down 1% YoY; the company expects to incur $35 million in costs related to ongoing reorganization
Discussion: Fortune and NetNewsCheck Latest
Max Willens / Digiday:
How Breaking Media has built a sustainable business platform with a limited audience, growing revenue 25-30% in each of the past 5 years