Mediagazer: How a yoga magazine, Elephant Journal, reinvented its business model by ditching its print edition, launching a paywall, and splitting revenue with its writers (Amanda Palleschi/Columbia Journalism …)

2:50 PM ET, August 29, 2016

Top News:

Ken Meyer / Mediaite:

Facebook's Trending News section features fake story about Megyn Kelly being fired, is shared thousands of times before finally being removed — Facebook has taken a story off its “Trending News” section after it was discovered to be a fake piece about Megyn Kelly being fired from Fox News.

Discussion: Nieman Lab, @kyletblaine, Gizmodo, Washington Post, Daily Mail, Business Insider, @mediaite, @tregp, @timkarr, @mpoppel, Guardian, The Daily Caller, Boing Boing, @hadas_gold, Fortune and The Verge

Alex Heath / Business Insider:

Facebook says it's working to more accurately detect fake news after promoting an erroneous story about Megyn Kelly in its Trending section — Facebook says it's working to more accurately detect fake news stories after promoting one about Fox News firing Megyn Kelly in its Trending topics section.

Discussion: @stevekovach, @pkafka, @redletterdave, @mikeisaac, @kiraklapper and @sai

Alex Koppelman / CNNMoney:

AP Executive Editor Kathleen Carroll defends the news wire's story about meetings Clinton took as secretary of state, says tweet was “sloppy” — Associated Press Executive Editor Kathleen Carroll is defending her organization's controversial investigation into meetings Hillary Clinton took …

Derek Thompson / The Atlantic:

The average age of a Fox News viewer is about 70, meaning the network is relying on a disappearing demographic; unclear if younger audiences will replace them — October 7, 2016, will be the 20th birthday of the Fox News Channel, and at the moment, the network is experiencing the soap-operatic highs …

Discussion: @brucebartlett, @jamessurowiecki, @theatlantic, @mgsiegler, @mimbsy, @deggans, @dkthomp, @mattyglesias, @petbugs13, @dkthomp and @gruber

Roger Yu / USA Today:

Q&A with Time Inc. chief content officer Alan Murray on growing digital revenue, building audiences across platforms, and breaking down silos across brands — Alan Murray has been a journalist since he was a 9-year-old kid, publishing his neighborhood newspaper.

Discussion: @alexjamesfitz, @djbentley, @jeremymbarr, @byrogeryu, @jamcnn, @keithtrivitt, FishbowlNY, @moreheadcain, @jamcnn, @editorialiste, @frankwords and @mathewi

Neil MacFarquhar / New York Times:

Russia increases the flow of false news stories spread in EU and US on social media and outlets like Sputnik, sometimes spilling into traditional news media — STOCKHOLM — With a vigorous national debate underway on whether Sweden should enter a military partnership with NATO …

Discussion: @kenroth, @michikokakutani, @alinasphere, @moisesnaim, @anneapplebaum, @stephwillerton, @samtamiz, @jimhake, @politechris, @empireburlesque and @mspaaz

Michael Wolff / USA Today:

As Google and Facebook dominate advertising, the digital media market is likely to shrink and consolidate; strategies up until now have all been untested bets — Not too long ago, a senior figure at BuzzFeed told me at a private lunch that although BuzzFeed was going strong, everybody else in digital media was screwed.

Discussion: @owengood, @alex, @raju, @ned_newhouse, @mrjohncrowley, @chrisseper, @sarahkendzior, @niemanlab, @brianstelter and @dskok

Brian Feldman / New York Magazine:
To serve advertisers, digital media companies are shifting away from text and pictures toward video, a hard move for small web properties with few resources

Discussion: Business Insider, @phil_rosenthal, @dkthomp, @simonmarksfsn and @jaycaspiankang

Amanda Palleschi / Columbia Journalism Review:

How a yoga magazine, Elephant Journal, reinvented its business model by ditching its print edition, launching a paywall, and splitting revenue with its writers — How does an unemployed thirty-something journalism school graduate with a background in Buddhist publishing take a flailing regional glossy …

Discussion: @mattsebastian, @gary_thill, @storybench, @cjr, @cjr, @journochat, @coryschouten and @cjr

James Barron / New York Times:

Penguin Random House partners with NYC transit to launch Subway Reads, a temporary service providing subway passengers with free e-books for their commute — Rainier Velardo watched the basketball-player-tall man in the blue shirt who sat down next to him — the man had gotten on at the last subway stop …

Discussion: GalleyCat, Publishers Weekly, @nytimestech, @harlancoben, @danadelany, BetaNews and CBS New York

Jon Talton / Rogue Columnist:

A look back at the importance of newspapers and their buildings amid a wave of demolitions — Apparently, most Americans learned about the death spiral of metropolitan newspapers and the consequences from watching John Oliver. Then they went back to kitten videos on social media.

Discussion: @jontalton and @marynewsom

Ingrid Cobben / WAN-IFRA:

Q&A with editor-in-chief Lea Korsgaard of Denmark's Zetland on building a reader-funded publication — In order to succeed in the new media market, you have to rethink the relationship between journalists and readers, according to Danish publication Zetland, which is well on the way to building …

Discussion: @orskov

Michael Wolff / Hollywood Reporter:

Univision's $135M Gawker buy is a desperate play for millennials to build toward a face-saving IPO — The Spanish-language broadcaster's flawed strategy to chase bilingual young audiences with the doomed Fusion TV network has given way to a new obsession with English-only sites like The Onion …

Discussion: @profjeffjarviss, @rafat, @johncassidy and @michaelwolffnyc