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Sources: Disney will not bid for Twitter, leaving Salesforce as the last potential bidder — Cross another potential Twitter buyer off the list: Disney isn't pursuing a bid for the social platform, either. — Sources familiar with Disney, which was mulling a possible Twitter purchase last week …
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Sources: Twitter board consulting advisers on how to deal with internal disagreement over possible sale, with Ev Williams in favor of and Dorsey against it — A few days before Twitter's Sept. 8 board meeting, as the company's finance team readied a presentation, it received conflicting directions on a crucial question.
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Wall Street Journal, Fortune, @willoremus, Business Insider, @jasonhiner, Mashable, @rajatsuri, TechCrunch, Wired, Variety, Engadget, @sarahfrier, @mathewi, @ericjackson, @puiwingtam, @carlquintanilla, @digiphile, @jyarow, Vanity Fair and CNET


Sources: Google will not make a Twitter bid and Apple also an unlikely suitor; Twitter's stock down about 10% after hours — Amid speculation, the tech giants have other aims — According to sources close to the situation, Google does not currently plan to make a bid for Twitter.
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Reuters, Business Insider, The Next Web, MacRumors, Music Ally, CNBC, @hblodget, @mathewi, @cnbc, AppleInsider, VatorNews, Engadget, USA Today, Bloomberg and Forbes


The Atlantic endorses Clinton, its third endorsement in 159 years, but the impact of editorials against Trump remains unclear — The Atlantic magazine has made only two presidential endorsements in its 159-year history: one for Abraham Lincoln in 1860 and one for Lyndon B. Johnson in 1964.
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Vanity Fair, The Atlantic, Fox Business, Daily Stormer, Joe.My.God., @joshua_eaton, The Daily Beast, @fordm, @jonlovett, Washington Post, The Huffington Post, FishbowlDC, @jayrosen_nyu, @existentialfish, @gabrieljr, @jgreendc, @obsoletedogma, @thedukewindsor, @jdrishel, @benjysarlin, The Wrap, Talking Points Memo, The Week, Gothamist, CNNMoney and bookforum.com


Fusion's newsroom prepares to unionize with Writers Guild of America, East; management sends email saying move “would not be beneficial” for staff or company — Update: Management responds with company-wide email stating unionization “would not be beneficial for you or Fusion.”
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@cora, The Huffington Post, Politico, @tomgara, @barryap1, @jeremymbarr, @sparkyrandles, @saramorrison and FishbowlNY


Nielsen: vice presidential debate drew 37.2M viewers across nine TV channels, the lowest number since the 2000 Cheney-Lieberman debate — Tuesday night's vice presidential debate drew a smaller audience than the VP debates in 2012 and 2008, according to overnight Nielsen ratings.
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Hollywood Reporter, Mediaite, Ad Age, Politico, Nielsen, MediaFile, @kfile, Hollywood Reporter, The Wrap, The Week, WNEP-TV and New York Times


BuzzFeed attacked by hacker group OurMine after publishing story identifying a member; group alters articles, claims to have seized database, threatens release — A number of BuzzFeed posts were vandalized by hackers this morning in apparent retaliation for a story that claimed to expose a member of their group.
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BuzzFeed, Gizmodo, True Pundit, @bernstein, @josephfcox, @buzzfeedben, Guardian, Mediaite, @miriamelder, Softpedia News, Mashable, iMediaEthics, The Drum and New York Magazine


Roku updates Direct Publisher Platform, lets publishers create channels without writing code, offers to handle all video ad sales for 40% cut — Roku today isrolling out new tools that will make it simpler for anyone to bring their video content to its media player lineup, without having to write any code.
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The Official Roku Blog, AdExchanger, Fierce Cable, Business Wire, CNET, Variety, Adweek and Talking New Media


Amazon rolls out Prime Reading, giving Prime members free access to more than 1,000 Kindle books and magazines including Sports Illustrated — In addition to faster shipping for products from its online store, Amazon's Prime subscription plan offers numerous benefits, including unlimited photo storage …
Discussion:
Nieman Lab, VentureBeat and Engadget


Profile of Harry Enten of FiveThirtyEight, where data-driven political journalism attracted 10M unique visitors last month — On a Monday night in September, 2,000 people gathered at a theater off Times Square to watch five political journalists sit on a stage and talk about polls.
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@bypetevernon, @carlbialik, @thomaswilburn, @nicktheandersen and @albertocairo


Bloomberg relaunches Bloomberg Technology with 30%-50% faster page loading, rebrands TV news show from Bloomberg West to Bloomberg Technology — Bloomberg wants to get technology news to you anytime and from anywhere. — “Over the past year, we have assembled a top-notch team …
Discussion:
Digiday, The Drum, Media Wire Daily and Bloomberg Media


How marketers created “Rachel Brewson” and other online characters for a fake tale of romance and politics with actors posing on ABC Nightline to drive traffic — In December 2015, readers at women's site xoJane were enthralled and filled with all-caps rage by Rachel Brewson …
Discussion:
bookforum.com, Talking Points Memo and @mmasnick