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1:50 PM ET, March 28, 2017

Mediagazer

 Top News: 
Todd Spangler / Variety:
Sources: Comcast will rebrand its skinny bundle option as Xfinity Instant TV, priced at $15-$40/month; it will include ESPN and roll out across US in Q3 2017  —  Comcast, looking to build another TV on-ramp for subscribers, is rebranding its broadband-delivered skinny bundle as Xfinity Instant TV …
Discussion: Multichannel News and Reuters
Anthony Ha / TechCrunch:
Twitter gives publishers option to run pre-roll ads on Periscope broadcasts  —  Twitter is announcing a new ad unit — pre-roll ads on Periscope videos.  —  In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that's “organic to how people already consume that content on the platform.”
Felicia Schwartz / Wall Street Journal:
State Department suspends press briefings and will not resume them for at least two weeks, as Rex Tillerson searches for a permanent spokesperson  —  With the departure of acting spokesman Mark Toner, the press podium at the State Department will go dark for at least two weeks.
Todd Spangler / Variety:
Hulu inks multi-year agreements for Telenovolas, other Spanish-language content from Telemundo, Sony Pictures Television  —  Hulu has set new multiyear agreements with Telemundo and Sony Pictures Television that will add several hundred episodes of popular telenovelas, as well as nine Pedro …
Discussion: Broadcasting & Cable
eMarketer and Newsroom Posts:
YouGov survey finds 61% of people trust ads they see, an 11% jump from March 2014; 72% say ads are “honest”, a 16% increase over past three years  —  Consumers say they trust ads, new survey finds  —  Trust in key institutions has plummeted in the US, but a new survey finds significantly …
Discussion: @linkedinb2b
Politico:
Playbook: Washington Post, CNN, and McClatchy Newspapers' DC bureau have all increased their security in recent months; CNN did so following threats to staff  —  DRIVING THE DAY  —  WE HOPE THIS IS TRUE — Playbook's Palm Beach correspondent Luke Russert sends in this dispatch …
Discussion: @dlippman and AOL
Forbes:
Forbes partners with SK Media Finland to launch its first Nordic edition, Forbes Finland, with a digital app and live events planned for May and June  —  Forbes announced today the launch of Forbes Finland, its first international edition in Nordic countries, in partnership with SK Media Finland (SKF).
Discussion: MediaPost and Adweek
Brent Lang / Variety:
IMAX signs co-financing and co-production agreement with Warner Bros. to create three VR experiences based on upcoming Warner Bros. films  —  If virtual reality is truly the new frontier that the entertainment industry hopes it will be, then Warner Bros. and Imax want to be among the pioneers.
Alec Luhn / The Guardian:
First-person account from an American journalist who was detained by riot police while covering a demonstration in Moscow on Sunday  —  The treatment of peaceful protesters was shocking  —  raised my phone to take a photo as riot police suddenly began detaining protesters …
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 More News: 
Jim Rutenberg / New York Times:
Stephen F. Hayes makes several new hires as the new editor of The Weekly Standard, including WSJ's Robert Messenger, Slate's Rachael Larimore, and more
 Earlier Picks: 
Brooks Barnes / New York Times:
James Gianopulos, who previously ran 20th Century Fox, will take over as chairman of Paramount on April 3
Discussion: Variety and Hollywood Reporter