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11:40 PM ET, October 2, 2017

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 Top News: 
Sydney Smith / iMediaEthics:
CBS and other news outlets update erroneous Tom Petty obits stemming from what an LAPD spokesperson says was a miscommunication between an officer and CBS Radio  —  Is Tom Petty dead?  This afternoon, news outlets began reporting that the famous rock musician and frontman of Tom Petty and the Heartbreakers died after a heart attack.
Abby Ohlheiser / Washington Post:
4chan thread wrongly identifying a person as Las Vegas shooter was promoted as “top story” in Google search results for his name  —  Geary Danley was not the gunman in Las Vegas who killed at least 50 people late Sunday.  But for hours on the far-right Internet …
RELATED:
Cale Guthrie Weissman / Fast Company:
Facebook's Safety Check page for Las Vegas shooting promoted sites giving misinformation like Alt-Right News and End Times Headlines; Google highlighted 4Chan  —  In the wake of the deadly shooting in Las Vegas last night that left more than 50 dead and hundreds injured …
Elliot Schrage / Facebook:
About 10M people saw Russian ads on Facebook, 44% of ads were seen before Nov. 8, 50% of ads were for $3 or less; for 99% of the ads, less than $1,000 was spent  —  What was in the ads you shared with Congress?  How many people saw them?  —  Most of the ads appear to focus on divisive social …
RELATED:
Pew Research Center:
Study of 3K stories covering Trump in his first 100 days in 24 outlets: 17% of coverage focused on his political skills, 14% immigration  —  During the early days of the administration, similar storylines covered across outlets, but types of sources heard from and the assessments of Trump's actions differed
Sahil Patel / Digiday:
Some publishers say Facebook mid-roll video ads lead to little income; one described making just $500 on 20M views, including non-monetized views  —  Six months in, Facebook's test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers.
Mark Bergen / Bloomberg:
Google ends controversial “first click free” policy, won't demote paywalled news sites in search results, and will offer new tools to help sell subscriptions  —  Search engine drops controversial ‘first-click free’ program  —  Company won't demote paywalled news sites in search results
Tom Warren / The Verge:
Microsoft discontinues Groove Music Pass service, effective December 31, partners with Spotify, which it will recommend to Windows users instead  —  Microsoft rebranded Xbox Music to Groove Music two years ago, in a bid to make its music streaming service more relevant to consumers.
David Folkenflik / NPR:
In the first few days of her new role at NBC as Today's host, Megyn Kelly struggled to move away from her past gig at Fox News, and alienated celeb guests  —  In one of Megyn Kelly's first episodes as the newest, brightest star on NBC's Today show, a crewman audibly swore as he accidentally wandered …
Jon Brodkin / Ars Technica:
US Senate confirms Ajit Pai for another term at FCC in 52-41 vote  —  Democrats objected to Pai's re-nomination, but Republicans had his back.  —  The US Senate today gave Federal Communications Commission Chairman Ajit Pai another term on the FCC.  —  Pai would have had to leave the FCC …
Kate Conger / Gizmodo:
After Waymo asks court to seal courtroom for large portions of Uber trial, multiple media orgs, including Gizmodo, NYT, and WSJ, file brief to keep it open  —  Since Waymo sued Uber in February, alleging a massive theft of trade secrets related to its self-driving car technology …
Discussion: Axios, more at Techmeme »
 
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 More News: 
Laura Slattery / The Irish Times:
Storyful founder Mark Little is working on a new journalism startup, Neva Labs, with ex-Storyful and Facebook exec Aine Kerr
 Earlier Picks: 
Ricardo Bilton / Nieman Lab:
The New York Times is experimenting with customizing reader experience through geotargeting, past reader behavior
Todd Spangler / Variety:
Netflix to invest a minimum of CAD $500M over five years to produce original programs in Canada; at least CAD $25M will be for French-language content
 

 
From Techmeme:

Alphabet:
Alphabet Q1: revenue up 15% YoY to $80.5B, net income up 57% to $23.7B, Google Cloud revenue up 28% to $9.6B, and headcount down 5%; GOOG jumps 11%+ after hours

Reuters:
Sources: ByteDance prefers a TikTok shutdown in the US rather than a sale if legal options fail, deeming TikTok's algorithm as core to overall ByteDance systems

Microsoft:
Microsoft Q3: revenue up 17% YoY to $61.9B, net income up 20% to $21.9B, Office Commercial revenue up 13%, LinkedIn revenue up 10%; MSFT jumps 4%+ after hours
 
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