Mediagazer: Vogue, Vice to launch editorial collaboration Project Vs in early 2018; partnership continues trend of unlikely media alliances made to extend advertising reach (Brian Steinberg/Variety)

10:20 AM ET, October 19, 2017

Top News:

Trump campaign manager, digital director, and son retweeted Russian-linked @TEN_GOP Twitter account near election; Michael Flynn Jr. retweeted account 34 times — Some of the Trump campaign's most prominent names and supporters, including Trump's campaign manager, digital director and son …

Discussion: Ad Age, Washington Post, @woodruffbets, @thedailybeast, Mediaite, @simonwdc, @kylegriffin1 and @selectedwisdom

Kevin Collier / BuzzFeed:

Twitter took 11 months after being notified by GOP to shut down a fake Twitter account with 136K+ followers run by a Russian troll farm, posing as Tennessee GOP — The account was one of hundreds created by Russia's Internet Research Agency and drew 136,000 followers by tweeting divisive messages …

Discussion: @yashar, @davidmackau, Engadget, Gizmodo, The Hill, Vanity Fair, @nprinskeep, CNET, Mediaite, Peter O'Kelly's Reality Check, @jazayerli, @pierre, @cjcmichel, @harikunzru and Business Insider, more at Techmeme »

Brian Steinberg / Variety:

Vogue, Vice to launch editorial collaboration Project Vs in early 2018; partnership continues trend of unlikely media alliances made to extend advertising reach — At first blush, Vogue and Vice would seem to go together as well as soda and mayonnaise. But in the world of advertising, their collaboration might prove quite tasty.

Discussion: Jezebel

Lauren Raab / Los Angeles Times:

Voice Media says LA Weekly is being sold to Semanal Media, a new company formed for the deal with unknown owners — LA Weekly, owned by Voice Media Group, is being sold to a new company. (Los Angeles Times) — LA Weekly's owner, Voice Media Group, has agreed to sell the alternative weekly newspaper …

Discussion: LA Weekly, @raju, LA Observed, @clarajeffery, @andyhermannla, LAist and The Wrap

John Koblin / New York Times:

Nielsen announces it is providing Netflix viewer data to clients, based on audio recognition in 44K homes in US; Netflix disputes accuracy — In the five years since Netflix started streaming original series like the Emmy-winning “House of Cards” and “Master of None,” the shows …

Jeffrey A. Trachtenberg / Wall Street Journal:

Hearst agrees to acquire Rodale Inc., publisher of Men's Health and Runner's World; source says price was less than $225M — Deal is expected to close in early 2018 following government approval — Hearst has agreed to purchase Rodale Inc., the family-owned publisher …

Discussion: Folio, Adweek, New York Times and Rodale Inc

Ashley Gold / Politico:

Senators Warner and Klobuchar to introduce bill, cosponsored by McCain, to increase online political ad transparency, bring rules to parity with TV and radio — Sen. John McCain has become the first Republican to sign on to a draft bill from Democrats Amy Klobuchar and Mark Warner …

Discussion: New York Times, The Daily Caller, Los Angeles Times, Axios, Fast Company, The Hill, Peter O'Kelly's Reality Check, @amyklobuchar, MediaPost, @sarahfrier and Adweek, more at Techmeme »

Alec Saslow / MapLight:
MapLight recommends more digital political ad rules: requiring platforms to report ad buys, marking ads clearly, and more disclosure from political groups

Discussion: @maplight, Maplight, @annalecta and @opensecretsdc

David Zax / Fast Company:

How niche bloggers profit from affiliate marketing fees and SEO consulting, and how a mattress company's lawsuit influenced reviews — One day in the spring of 2016 I mentioned to a friend that I needed a new mattress. Mine was a sunken hand-me-down that had become about as comfortable as concrete.

Discussion: @shiraovide, @mathewi and @harrymccracken

Erik Pedersen / Deadline:

VidAngel, which filters offensive content from movies, files for Chapter 11 after suit from Disney, 20th Century Fox and Warner Bros, won't shut down — VidAngel, the company that offered its users “clean” versions of existing movies, said today that it has filed for Chapter 11 bankruptcy protection.

Discussion: Multichannel News, Variety and Forbes

Jason Horowitz / New York Times:

Italian government partners with digital companies, including Facebook, for a pilot program to train high school students to recognize fake news online — ROME — After reading the horrors in Dante's “Inferno,” Italian students will soon turn to the dangers of the digital age.

Discussion: Fortune

Callum Borchers / Washington Post:

AG Jeff Sessions says he won't “make a blanket commitment” not to jail journalists, says DoJ tries to find alternatives to “directly confronting a media person” — Attorney General Jeff Sessions said on Wednesday that he reserves the right to jail journalists, “if we have to.”

Discussion: @nickochsnerwbtv, Mediaite, Broadcasting & Cable, Fortune, @aliwatkins, @susanpage, @pierre, The Hill and The Daily Caller

Ross Benes / Digiday:

Advertisers' increased sensitivity to racist, fake and Trump news makes it harder for publishers to sell programmatic ads around political coverage — Viral stories about Donald Trump are great for comScore bragging rights, but they can be difficult for publishers to monetize.

Discussion: @mikegasbara and @jackmarshall

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