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8:05 PM ET, May 4, 2018

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 Top News: 
David McCabe / Axios:
Starting July 10, Google will require people buying ads related to candidates in US federal elections to be US citizens or lawful permanent residents  —  People buying Google ads related to candidates in U.S. federal elections will have to prove they are U.S. citizens or lawful permanent residents beginning July 10, the company says.
Sarah Frier / Bloomberg:
Sources: Facebook has been conducting market research to determine whether an ad-free subscription-based version would spur more people to join the network  —  - Internal debate whether users will pay to avoid advertisments  — Data-privacy crisis forces company to seek to regain trust
John Micklethwait / Bloomberg:
Consumers are coming around to paying for content again, and relying on readers for income presents fewer ethical dilemmas for editors than chasing ads  —  Automated, personalized, mobile, paid for, and (eventually) less fake.  Quality journalism is coming back.
RELATED:
Felix Salmon / Slate:
Bloomberg is already well funded by terminals; one reason Bloomberg is adding paywall is because it can, another may be to offset expenses of Bloomberg TV
Jeremy Barr / Hollywood Reporter:
Uproxx, owners of BroBible, Uproxx, and HitFix, lays off about 10 staffers as it shifts to video production; some sources say the number of layoffs is 14-20  —  Some company sources put the number of layoffs higher, between 14 and 20.  —  Uproxx Media Group, which publishes digital brands …
Discussion: @mathewi and Tubefilter
Sahil Patel / Digiday:
At its NewFronts presentation, Vice announced it has bought Villain, a 12-person events company in Brooklyn that produces over 300 events a year  —  Vice Media has bought a Brooklyn-based events production company as the publisher eyes producing more events for its editorial properties and advertising clients.
Jonah Engel Bromwich / New York Times:
On YouTube, channels that stream music nonstop resemble pirate radio stations; they benefit from the site's algorithms but are susceptible to copyright policing  —  A trick of YouTube's algorithms has led to the blossoming of hundreds of unlicensed, independent radio stations on the site …
Discussion: @thatericalper
Max Willens / Digiday:
Business Insider's lifestyle brand, Insider, shifts staff from making News Feed videos to Facebook Watch and adds YouTube channels as Facebook engagement drops  —  Business Insider's lifestyle sibling brand Insider probably wouldn't exist without Facebook.  But to keep up with Facebook's whims …
Jacob Kastrenakes / The Verge:
Apple shutting down Texture's magazine app on Windows after acquisition, will continue support for other platforms; Windows app was neglected before acquisition  —  Texture, the magazine subscription service that Apple purchased back in March, plans to shut down its Windows app at the end of June.
Erin Griffith / Wired:
Pandora study finds that too many ads can push users to subscribe, but not enough to compensate for lost ad revenue from those listening less due to more ads  —  AT BEST, ADVERTISING is something people tolerate while consuming media.  At worst, it's a turnoff.
Roy Peter Clark / Poynter:
An appreciation of longform journalism, which requires focus and time, but rewards with more complexity, nuanced arguments, and deeper immersion  —  I wrote a book on how to write short.  That is like saying that I ran a marathon to learn how to sprint.  Or that I stayed up all night to learn how to nap.
 
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 More News: 
Press Association:
The BBC and unions agree to a 3-year pay deal, an increase in the minimum salary to £20K, enhanced parental leave and more, subject to vote of approval by staff
Discussion: @phwood1
Anthony Ha / TechCrunch:
A look at BuzzFeed's Vidder, a video editing tool that lets anyone in the company build a video within minutes, no experience required
 Earlier Picks: 
Alison Flood / The Guardian:
The Swedish Academy says it will announce the Nobel Prize in Literature for 2018 in 2019, amid sexual assault allegations against husband of academy member
Ashley Dean / Denverite:
Chuck Plunkett, the Denver Post editorial page editor who organized pieces rebuking Alden Global, resigns after execs reject a new editorial he wrote on Alden