Mediagazer: Behind Torstar's strategy to send StarMetro readers to TheStar.com, where it will likely begin hypertargeting those most likely to pay for its planned paywall (Brett Popplewell/The Walrus)

7:15 PM ET, May 13, 2018

Top News:

Brett Popplewell / The Walrus:

Behind Torstar's strategy to send StarMetro readers to TheStar.com, where it will likely begin hypertargeting those most likely to pay for its planned paywall — Can Canada's most storied daily convince readers that its brand of journalism is worth paying for?

Discussion: @srchiose and @sunlorrie

Jack Shafer / Politico:

Alden's management of the Denver Post foreshadows the death of newspapers as owners extract value by sucking the marrow rather than by investing or selling — It's with a spasm of profits. — For a preview of the newspaper industry's coming death, turn your gaze to Colorado …

Discussion: Media Nation, @darrendcarroll, @charliemagne, @focusontheidea, @joeheim, @lyncherator, @tripgabriel, @ruthoutspoken, @jasonblevins, @raju and Denver Westword

Paris Martineau / The Outline:

CrowdTangle data over four months shows Facebook's News Feed algo change had little effect on engagement on pages of mainstream publishers like CNN and Fox News — Publishers are doing... fine? — Paris Martineau — Facebook's January 12 announcement that it would begin to deprioritize news …

Discussion: @mantzarlis and @pcunliffejones

Michael Calderone / Politico:

A look at The Fourth Estate, Showtime's documentary on The New York Times during Trump's first year, directed by Liz Garbus and premiering May 27 — When New York Times reporter Jeremy Peters meets attendees at the Conservative Political Action Conference, in the first episode …

Discussion: @politico and @lizgarbus

Alexis C. Madrigal / The Atlantic:

Facebook exec says company will build an API for machine-readable access to info on ads in political-ad archive, but researchers worry that may not be enough — Time and again, when facing criticism about Facebook's role in elections, the company's executives have promised to provide maximal transparency …

Discussion: @profcarroll and @yayitsrob

Marcela Kunova / Journalism.co.uk:

Al Jazeera develops InterviewJS, an open source tool that turns Q&As into interactive messaging where the reader asks the interviewee pre-selected questions — This free tool allows readers to ‘interact’ with an interviewee making the content and reading experience more engaging

Freia Nahser / Global Editors Network:

Q&A with The Guardian's Anna Bateson, chief customer officer, on asking readers for funding, the importance of Google and Facebook, and preparing for the GDPR — In a conversation with the Global Editors Network, Anna Bateson, chief customer officer at the Guardian talks about the Guardian's reader …

Thanks:@geninnovate

Benjamin Mullin / Wall Street Journal:

Luminary Media raises $40M; sources say it plans to launch subscription service for premium podcasts, has begun to strike licensing deals with podcast creators — The newly created venture has raised $40 million from New Enterprise Associates and others to enter the rapidly expanding realm of podcasting and audio. SL

Christine Schmidt / Nieman Lab:

Zetland, a Danish subscription news outlet with 10K members, has been testing news via audio and found 60% of members prefer listening over reading — “We're definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories."

Discussion: @martinsfp

Stella Bugbee / The Cut:

Anna Wintour's effort to rehabilitate the reputation of Harvey Weinstein's estranged wife, designer Georgina Chapman, is a way to seek forgiveness for herself — Anna Wintour is our Fashion Pope, the infallible ruler of Vogue, fashion's Vatican. Both because of her reputation …

Discussion: @toddthaler, Racked, @gregorg, @lpolgreen, New York Times, Fortune, @janinegibson, @victoriaspies, @edmundlee, @askmrmickey and @ruthannharnisch

Amy X. Wang / Rolling Stone:

Apple Music says it removed R. Kelly's music from featured playlists weeks ago while Pandora currently does not promote the singer's music — Three streaming services have now removed the R&B singer's music from curated playlists — Spotify caused a mighty stir yesterday when it announced that …

Discussion: The Ringer, The Daily Beast, Fortune, Engadget and 9to5Mac, more at Techmeme »

Ann-Christine Diaz / Creativity Online:

HBO joins The Atlantic's Question Your Answers series, a collection of short films designed to foster civil discourse and help expand the magazine's reach — The campaign broadens with support and talent from the broadcaster — Editor's Pick — Actor Jeffrey Wright ("The Hunger Games" …

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