Mediagazer: Sources: podcast subscription service Luminary is expanding to New Zealand, Ireland, and South Africa (Sara Fischer/Axios)

Lucas Shaw / Bloomberg:

Source: Spotify is paying close to $200M upfront for the Ringer, to be followed by more than $50M later — - Streamer has spent more than $600 million on podcast deals — Sports columnist Bill Simmons founded the Ringer in 2016 — Spotify Technology SA is paying close …

Discussion: Business Insider and @ajs, more at Techmeme »

Joshua Benton / Nieman Lab:

WaPo's digital subscriber growth doesn't seem to be making expected gains on NYT despite a mass-oriented strategy, and WaPo hasn't posted the numbers since 2018 — But will the Journal and The Washington Post be able to catch up to the market leader going forward? Or is the Times preparing to lap the field?

Georg Szalai / Hollywood Reporter:

Sirius XM invests $75M in SoundCloud in exchange for a minority stake and two seats on the board — The audio entertainment giant puts money into the open audio platform. — Audio entertainment giant SiriusXM Holdings said Tuesday it has invested $75 million in open audio platform SoundCloud …

Discussion: Music Business Worldwide, TechCrunch, CNET, SoundCloud press releases, Wall Street Journal, @pkafka, @ldignan and @pkafka, more at Techmeme »

Tim Arango / New York Times:

Profile of Carl Butz, a 71-year-old retiree who stepped in at the beginning of the year to save The Mountain Messenger, California's oldest weekly newspaper — High in the Sierra, Downieville, Calif., was about to become the latest American community to lose its newspaper.

Discussion: @jswatz, @emilybell, @christopherjm, @livmqhenry and The Rural Blog

Sara Fischer / Axios:

YouTube is funding TYT Academy, a Young Turks online course focused on the creation of digital-first local news; sources: investment is in the mid-six-figures — The Young Turks (TYT), one of the largest progressive digital publishers on YouTube, is receiving funding from Google-owned YouTube …

Discussion: @oliverdarcy, @jon_allsop, National Review, @scottbrodbeck and @media_evan

Liam Knox / NBC News:

Black News Channel, a 24/7 cable channel featuring black anchors and co-founded by former Republican congressman J.C. Watts, launches in select US markets — The Black News Channel, founded by a former Republican congressman, will try to win the growing Black cable news audience.

Discussion: American Press Institute, Fox Business, NPR, @nbcblk, @placebo90511492, @mayaaking, @eviefordham, @mvgal92691, @ronkelawal, @liamhknox, @spj_tweets, BBC, CNN, Mashable, The Hill and The Root

Jim Waterson / The Guardian:

Sources close to Elisabeth Murdoch say she has no interest in the job of BBC director and is focused on launching a production company — Sources say Rupert's daughter not interested in job, after press reports made her the favourite — Elisabeth Murdoch has made clear she has no interest …

Discussion: careerssearch.bbc.co.uk, @jbenton, @markdistef, Press Gazette, @emilybell, @rmcunliffe, @arusbridger, @janinegibson, @jimwaterson, @jamesrbuk, @markdistef, @peterjukes, @taraconlan, @adamsherwin10, @tcmbigcheese, @adamsherwin10 and Digital TV Europe

Joan E. Solsman / CNET:

Nielsen: streaming makes up 19% of US TV watching, with Netflix comprising 31% of streaming on TVs, followed by 21% on YouTube, 12% on Hulu, and 8% on Amazon — Netflix is big and it's getting bigger. And we're not just watching it on our phones and tablets: That dominance translates …

Discussion: Adweek, MediaPost, The Wrap, Variety, Reuters, VentureBeat and TechCrunch, more at Techmeme »

BreAnna Bell / Variety:

Drake signs multiyear partnership with live streaming platform Caffeine to produce a series of rap battles and other live content — Live streaming service Caffeine.TV has announced an exclusive multiyear partnership with Drake. Infamous for his own rap feuds, the Canadian artist …

Discussion: TechCrunch, VentureBeat, Fast Company and Forbes

Sara Fischer / Axios:

Sources: podcast subscription service Luminary is expanding to New Zealand, Ireland, and South Africa — Reproduced from The Nielsen Total Audience Report, February 2020; Chart: Axios Visuals — Luminary is expanding its service to three new countries, New Zealand, South Africa, and Ireland, sources tell Axios.

Janko Roettgers / Protocol:

Redbox has begun testing its ad-supported live TV online streaming service, powered in part by Xumo, with preprogrammed channels like USA Today and TMZ — Cord-cutting is driving a rush toward free video, but experts caution not to expect Netflix-size results.

Discussion: Media Play News, @richlightshed and Cord Cutters News

Andrew Bucholtz / Awful Announcing:

FloSports is launching FloBaseball, a platform that will host NCAA, high school, and youth baseball programming — We've seen FloSports amping up their sport-specific offerings recently, most notably with FloBikes offering 75 events and more than 300 days of racing this year …

Discussion: Broadcasting & Cable

Tony Maglio / The Wrap:

The 2020 Oscars drew 23.6M viewers, an all-time low and down 20% YoY; the 2018 Oscars held the previous all-time low of 26.5M viewers — Audience for 92nd Academy Awards declines 20% — The 2020 Oscars drew 23.6 million viewers on ABC, down a whopping 6 million viewers — or -20% from last year.

Discussion: Quartz, @barackobama, 5ish from M.G. Siegler, The Wrap, @stevepasquale, @scottfeinberg, @lawrence, @web, @jonerlichman, Broadcasting & Cable, @sarahwhit10, Ad Age, Business Insider, The Wrap, /Film, The Streamable, CNBC, Variety and Observer