Mediagazer: Nielsen reports 6.1M Emmy viewers, down 12% YoY, as fragmented TV show viewership results in fewer hits for audiences to root for; no broadcast shows won (Brian Lowry/CNN)

A look at Google's acquisition of DoubleClick and the approval of the deal by the FTC, which was pivotal in it becoming a dominant digital advertising player — The $3.1 billion acquisition of DoubleClick in 2007 was a “game changer.” A growing number of antitrust experts say it's the sort of deal that should no longer be possible.

Discussion: @psb_dc, @mhbergen, @rjwile, @carissaveliz, @larakiara and @rasmus_kleis

Brian Lowry / CNN:

Nielsen reports 6.1M Emmy viewers, down 12% YoY, as fragmented TV show viewership results in fewer hits for audiences to root for; no broadcast shows won — (The Television Academy and ABC Entertainment via AP) — (CNN)What if you threw a party — one generally praised by critics …

Discussion: @ramy, New York Times, @blowryontv, UPROXX and Axios

Brian Morrissey / @bmorrissey:

Brian Morrissey, president and editor-in-chief of Digiday, is stepping down at the end of the month and starting a newsletter on sustainable media — Some news: At the end of the month, I'm leaving Digiday after nearly a decade. I'm proud we built a global brand based on honesty with a sustainable business — and expanded into new areas with Glossy and Modern Retail. Digiday is a great company with great people.

Discussion: @tomhbunting, @jackmarshall, @caleweissman, @joshsternberg, @sizpatel, @justin_b_smith, @edmundlee, @maxwillens, @kantrowitz, @gaberivera, @jbenton, @gaberivera, @rafat, @pkafka, @petersontee, @keithgrossman and @kerrymflynn

Joe Otterson / Variety:

ViacomCBS-owned Paramount Network plans to rebrand as Paramount Movie Network next year and move out of long-form TV series to focus on made-for-TV movies — Paramount Network is shifting strategies — and changing names. … To that end, the network will be rebranded as the Paramount Movie Network.

Discussion: Adweek, The Wrap, @nina_metz, @bristei, @dfriend, TVLine, @ohmysanchez, @ci_magazine and Cord Cutters News

Janko Roettgers / Protocol:

Samsung is launching its ad-supported, Pluto-like streaming service Samsung TV Plus, available on Samsung TVs since 2016, on some of its latest mobile phones — Samsung has long failed to build successful media services, but TV Plus seems to break that cycle.

Discussion: @jank0, more at Techmeme »

Emilia Petrarca / The Cut:

Chioma Nnadi has been named new editor for Vogue.com, replacing Stuart Emmrich; Nnadi has been the site's fashion news director since 2014 — On Monday morning, Anna Wintour informed Vogue staffers that Chioma Nnadi will be the new editor of the magazine's website, effective immediately.

Discussion: WWD, @liana_ava, Fashionista and @eiffeltyler

Wall Street Journal:

Sources: Roku can't buy sponsored product ads on Amazon for its own products and products sold by Roku often don't appear atop search results for them — Some makers of smart speakers, video doorbells and other hardware hit roadblocks buying key ads in search results; gadgets made by e-commerce giant get edge

Discussion: CNBC, @danamattioli, @garettsloane and @garettsloane, more at Techmeme »

Julia Alexander / The Verge:

YouTube says it will use AI-powered moderation to automatically age-restrict certain content — AI moderation measures will be used to automatically age-restrict certain content — YouTube is rolling out more artificial intelligence-powered technology to catch more videos …

Discussion: Axios, Adweek, @neil_neilzone and @baltmatrix, more at Techmeme »

Kristen Hare / Poynter:

Newspapers owned by Lee Enterprises have laid off at least 35 journalists in the last two weeks — 10 were laid off Monday at The Tulsa World, and more than 20 in the last two weeks at other newspapers — The Tulsa (Oklahoma) World laid off at least 10 journalists Monday, Poynter has learned.

Discussion: @owhguild, @bybrandi, @jerrywofford, @kristenhare, @mattdpearce, @meghin_ and Tulsa World

Sara Fischer / Axios:

Dotdash buys Serious Eats and Simply Recipes from Fexy Media, its fifth acquisition since the beginning of 2019 — Dotdash, the IAC-owned digital publishing company that grew from About.com, has acquired two new digital publishers, Simply Recipes and Serious Eats, executives tell Axios.

Discussion: MediaPost, @sarafischer, PR Newswire, @dotdashco and @jaycodon

Charlotte Tobitt / Press Gazette:

UK's Ministry of Defence apologizes after its press office told journalists at Declassified UK, a startup news site, “we no longer deal with your publication” — The Ministry of Defence has apologised after its press office refused to engage with journalists from a UK foreign policy website …

Discussion: @declassifieduk, @declassifieduk and Daily Maverick

Peter Slattery / OneZero:

How Spotify's UX decisions have encouraged the growth of adjective-laden generic artist names, enabling a kind of SEO spam for music — The platform is filled with search-optimized spammers, and there's no end in sight — Welcome to The Cheater's Guide to Spotify, a series about the schemes …