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5:30 PM ET, March 16, 2021

Mediagazer

 Top News: 
Sara Fischer / Axios:
Facebook will begin testing its publishing platform, including website and newsletter tools, with a small group of writers, some of whom will be paid  —  Facebook will soon begin testing partnerships with a small group of independent writers for its new publishing platform, sources tell Axios.
Chris Roush / Talking Biz News:
Report: Fortune employees are staging a day-long strike to protest performance targets like byline counts and traffic goals and to push for diversity measures  —  Staffers at Fortune are staging a day-long work stoppage on Tuesday, reports Steven Perlberg of Insider.
Adam Tinworth / One Man & His Blog:
The Telegraph's plan to reward journalists who attract and retain subscribers will not reward clickbait  —  The Telegraph's plan to incentivise subscriber-friendly content doesn't look like clickbait payments, whatever Twitter says  —  There's a Guardian article blowing up on Twitter at the moment …
Sarah Scire / Nieman Lab:
Google's GNI awards $3M to new orgs to fight vaccine misinfo, including to India's The Quint, which provides fact checks to rural women via a grassroots network  —  Google has announced the 11 projects selected to receive a collective $3 million to fight Covid-19 vaccine misinformation.
Marisa Iati / Washington Post:
Cleveland Plain Dealer says it won't cover inaccurate statements by a US Senate candidate that it considers ploys for attention, a departure from convention  —  Ohio's biggest newspaper is taking an unusual tack toward covering falsehoods from a U.S. Senate candidate: It doesn't plan to do so at all.
Financial Times:
Sources: Tencent and ByteDance are testing a new tool called CAID, developed by the China Advertising Association, to bypass Apple's IDFA ad privacy changes  —  ByteDance and Tencent see if they can keep tracking iPhone users with solution created by state-backed group
RELATED:
Beatrice Verhoeven / The Wrap:
In a letter to HFPA, over 100 Hollywood PR firms say they will pull their clients from HFPA events or interviews pending the org's “explicit plans” for change
Sara Rimer / BU Today:
BU and Boston Globe Opinion to launch The Emancipator, an antiracist multimedia project, this summer, with op-eds, debates, and more by journalists and scholars  —  Website will use research, opinion essays, and data to write about racial justice, from academics, journalists, authors, and students
Archie Bland / The Guardian:
UK columnist Julie Burchill apologizes to journalist Ash Sarkar and will pay damages after accusing her of being an Islamist, worshipping a pedophile, and more  —  Columnist apologises to journalist, saying social media posts included ‘racist and misogynist’ comments
 
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 More News: 
Kayleigh Barber / Digiday:
Publications like Insider, Yahoo Finance, and Cosmopolitan are flocking to Clubhouse, with plans to monetize the popularity of their reporters on the platform
Discussion: AgencySpy
Noam Cohen / Wired:
Wikimedia Foundation debuts Wikimedia Enterprise, a premium service for delivering Wikipedia content to companies like Google, but a free option will remain
Leah Nylen / Politico:
2012 FTC memos concluded that targeted ads don't and wouldn't make up a significant share of online advertising and users were unlikely to allow cookie tracking
Jason Jedlinski / WSJ Digital Experience & Strategy:
How WSJ's Project Boomerang, an effort to retain new readers and build habit, helped it attract a record audience during the pandemic
 Earlier Picks: 
Tracy Qu / South China Morning Post:
Profile of Chinese streaming service Bilibili, which has 54M DAUs and made 40% of its 2020 revenue from mobile games, despite being known as a video site
Rachel Lerman / Washington Post:
Despite progress in making social media accessible to deaf users, some creators say captioning can often be lackluster, leaving services inaccessible to many
News Corp:
News Corp says it has reached a three-year deal with Facebook to provide news to Facebook users in Australia through the Facebook News product
Rick Porter / Hollywood Reporter:
CBS broadcast of Grammys drew 7.89M viewers, less than half the audience from 2020, joining Golden Globes and other shows in suffering steep declines this year
Jake Coyle / Associated Press:
Netflix leads 93rd Academy Awards with 10 nominations for Mank; for the first time, two women, Chloé Zhao and Emerald Fennell, were nominated for best director