Mediagazer: ViacomCBS buys exclusive US rights to Italy's Serie A soccer championship, and Paramount+ will air 400 games live each season through 2024 (Etan Vlessing/Hollywood Reporter)

3:10 PM ET, March 25, 2021

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Mel / @wearemel:

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Eric Levitz / New York Magazine:

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Katie Robertson / New York Times:

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Wayne Friedman / MediaPost:

PrendeTV, Univision's Spanish-language, ad-supported streaming service is launching March 29 with 35 channels and 30K hours of content — Univision Communications held a virtual upfront-like advertising event on Wednesday, touting its new streaming service PrendeTV and promoting growing content investments and global pursuits.

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Etan Vlessing / Hollywood Reporter:

ViacomCBS buys exclusive US rights to Italy's Serie A soccer championship, and Paramount+ will air 400 games live each season through 2024 — The three-year deal will see 400 top flight games in Italy, including those with Cristiano Ronaldo and Juventus, air or stream each year through 2024.

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Alex Shephard / New Republic:

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Tommy Christopher / Mediaite:
Politico Playbook criticized for an item that cast Trump's administration as having been more transparent than Biden's on migrant detention at the border

Bloomberg Media:

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Brian Steinberg / Variety:

Fox partners with Comcast's Freewheel, which specializes in digital ads, to offer addressable ads on Fox content viewed on Comcast properties like Xfinity — Fox Corporation is moving to offer the advertising of the future. — The company said it struck a partnership with FreeWheel …

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Calvin Reid / Publishers Weekly:

A look at BookClub, a subscription-based, virtual book club for author-led book discussions, which is launching in the spring — Scheduled to launch sometime in the spring, BookClub is a virtual book club platform driven by author-led book discussions and designed for mobile devices.

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