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1:30 PM ET, April 6, 2021

Mediagazer

 Top News: 
Alexandra Bruell / Wall Street Journal:
eMarketer says that Amazon's share of the US digital ad market grew to 10.3% in 2020 from 7.8% in 2019 and estimates that revenue grew to $15.73B, up 52.5% YoY  —  Company chips away at market leader Google as its search ad business continues to grow  —  Amazon. com Inc.'s share …
Discussion: MediaPost and @juokaz
Taylor Moore / Columbia Journalism Review:
A look at Empowerment Avenue, a program started in June 2020 to let incarcerated writers report on issues inside jails by pairing them with journalists outside  —  “We want to expose readers in every kind of publication to the incarcerated viewpoint.”  —  Rahsaan “New York” …
Tim Peterson / Digiday:
Sources: Roku has been pitching ad agencies to sponsor Roku Recommends, 5-7 minute videos promoting programming available across its connected TV platform  —  Roku is preparing to debut a new promotional product that has not only piqued advertisers' interest but will also likely please streaming services.
Charlotte Tobitt / Press Gazette:
UK's Telegraph is creating 60 jobs in the first half of 2021 as it surpasses 600K subscribers and aims for 1M subscribers by 2023  —  The Telegraph is investing millions of pounds in its newsroom, creating 60 jobs in the first half of 2021.  —  The investment comes after The Telegraph's …
Washington Post:
How a campaign by reporters in Baltimore inspired a national effort to keep nearly a dozen Tribune newspapers from being bought by Alden Global Capital  —  Last year, as a group of Baltimore Sun reporters embarked on long-shot endeavor to find a new owner that could save their paper …
RELATED:
Wall Street Journal:
Sources: Stewart Bainum and Hansjörg Wyss say they can personally contribute $600M+ total toward their $680M bid, up from $200M, as Alden's bid loses favor
Katie Robertson / New York Times:
Tribune says it has begun discussions about a sale to Bainum and Wyss' company Newslight, but won't terminate the Alden merger agreement for now
KC Ifeanyi / Fast Company:
Inside BritBox's US strategy: embracing the true crime genre, creating ancillary content for legacy shows, and introducing new audiences to British comedy  —  You love British TV—even if you don't know it.  —  For decades, British programming has enjoyed massive success in the United States …
Discussion: @fastcompany
Lucas Shaw / Bloomberg:
As the pandemic drags on, new shows are harder to come by for streaming services; report: the number of originals Netflix released so far in '21 is down 12% YoY  —  Streaming Services Have Finally Run Out of New Shows.  Kind of.  —  Every couple weeks during the pandemic …
Meredith Conroy / FiveThirtyEight:
How distrust of the news media became a point of political identity among Republicans and a basis for Americans to sort themselves into political tribes  —  There's little question that the media is one of the least trusted institutions in Republican circles.
Sam Jayne / The Official Medium Blog:
Medium introduces blogrolls on user profile sidebars to automatically show writers a user follows, sorted by most recently published; feature is off by default  —  Last year, Ev detailed our commitment to strengthening writer discovery, enabling readers to “serendipitously find stories they wouldn't have otherwise.”
 
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Shawna Chen / Axios:
SCOTUS vacates a lower court ruling that Trump's Twitter blocks violate the First Amendment