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6:10 AM ET, April 12, 2021

Mediagazer

 Top News: 
Ben Smith / New York Times:
Substack strikes deals with trans writers, amid claims it supports allegedly anti-trans writers and is a kind of lucrative off ramp for “cancel culture” victims  —  A company that makes it easy to charge for newsletters has captivated an anxious industry because it embodies larger forces and contradictions.
RELATED:
Charlie Warzel / Galaxy Brain:
Charlie Warzel announces he is leaving NYT Opinion to launch a new Substack called Galaxy Brain, aiming to forge a deeper relationship with readers  —  Why I'm leaving (The) New York (Times).  —  3 hr ago  —  Hello!  Hi!  I have a new job — you're looking at it.  Welcome to Galaxy Brain, my humble internet outpost.
Edmund Lee / New York Times:
Inside a power struggle at WSJ between editor Matt Murray and publisher Almar Latour over how the paper should remake itself to attract new digital readers  —  A special team led by a high-level manager says Rupert Murdoch's paper must evolve to survive.  But a rivalry between editor and publisher stands in the way.
RELATED:
Edmund Lee / New York Times:
A look at WSJ's internal study, The Content Review, which recommended ways for WSJ to attract new readers, specifically, women, POC, and younger professionals  —  A look at what the newsroom's internal study — The Content Review — concluded about the paper's faults.
Benjamin Mullin / Wall Street Journal:
Nicholas Kulish / New York Times:
Across the US, billionaires have decided that a newspaper is an essential part of the civic fabric and are buying local papers, often with mixed results  —  Billionaires aren't usually cast as saviors of democracy.  But one way they are winning plaudits for civic-minded endeavors is by funding the Fourth Estate.
RELATED:
Lukas I. Alpert / Wall Street Journal:
Sources: Bainum had a side arrangement with Alden CEO Heath Freeman to buy Baltimore Sun, but made his own Tribune bid after suspecting Alden changed terms
Richard J. Tofel / Second Rough Draft:
The potential rescuers of individual Tribune newspapers should stop printing the papers and go all digital, right away, to cut major costs of standalone outlets
Wall Street Journal:
Erroneously unredacted court docs reveal Google ran a secret program called “Project Bernanke” that used past bid data to boost its win rate in ad auctions  —  Program used past bid data to boost tech giant's win rate in advertising auctions, according to court filing
Clayton Davis / Variety:
In 2020 Oscar nominations, only 4 of the 23 categories had any form of Latino representation; 2021 is likely to have more Latino nominations  —  Rosie Perez hasn't been invited back to the Oscars since she attended the ceremony as a nominee in 1994 for “Fearless,” where she played a plane crash survivor crippled by grief.
Christopher Cadelago / Politico:
How a gamer calling themselves Kacey Montagu posed as a reporter for fictitious White House News and managed to fool journalists and the Biden administration  —  Four times in recent weeks, members of the White House press corps have relayed questions to press secretary Jen Psaki …
Pranav Dixit / BuzzFeed News:
Reporting on tech from India “feels like having a front-row seat to the country's rapid slide into authoritarianism”, as Big Tech companies remain silent  —  I love writing about tech.  But covering how a Hindu nationalist government is using it to destroy a secular democracy isn't what I signed up for.
The Guardian:
 
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 More News: 
Alan C. Miller / Poynter:
An interview with Emily Ramshaw, co-founder and CEO of The 19th, after the outlet's first year: it has ~10K subscribers and a 2021 budget 50% higher than 2020's
Brian Stelter / CNN:
In a letter to Fox News CEO Suzanne Scott, the head of the Anti-Defamation League called on her to fire Tucker Carlson for invoking “white replacement theory”
 Earlier Picks: 
Timothy Garton Ash / The Guardian:
A look at anti-press policies in Poland, including a proposal targeting foreign media owners, ending public sector advertising in independent media, and more
The Markup:
YouTube blocks advertisers from using terms like “Black Lives Matter” to find videos to advertise against but was letting them use phrases like “White power”