Mediagazer: Ad agency Dentsu says it has developed a tool to consolidate audience-based buys across TV networks via a single source of viewership data provided by VideoAmp (Tim Peterson/Digiday)

3:40 PM ET, April 13, 2021

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Reuters:

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Tim Peterson / Digiday:

Ad agency Dentsu says it has developed a tool to consolidate audience-based buys across TV networks via a single source of viewership data provided by VideoAmp — Traditional TV's adoption of digital's audience-based ad targeting is underway, but it remains ensnared by a lack of standardization.

Discussion: @dentsuusa, Business Wire and AgencySpy

Hong Kong Free Press HKFP:

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