Mediagazer: Study: political campaign ad spending on CTV grew from 5% of budgets in 2018 to 20% in 2020 as TV money seems to have been shifted to better target voters (Sara Fischer/Axios)

3:15 AM ET, April 18, 2021

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Sara Fischer / Axios:

Study: political campaign ad spending on CTV grew from 5% of budgets in 2018 to 20% in 2020 as TV money seems to have been shifted to better target voters — Political advertising has quickly begun to migrate over to connected TV (CTV), or digital and streaming television, according to new data.

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