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2:20 PM ET, April 23, 2021

Mediagazer

 Top News: 
Steven Perlberg / Insider:
Sources: Substack has approached NYT writers including Liz Bruenig, who was offered a $200K advance, double her salary, and Taylor Lorenz, who was offered $300K  —  - The New York Times is readying a newsletter push as Substack comes after top journalists.  — Substack offered opinion …
RELATED:
Kate Kaye / Digiday:
NYT says that, unlike WaPo, it won't be using cookie-replacing tech like Unified ID 2.0 and is instead interested in exploring contextual ad targeting  —  As other publishers kick the tires on identity technologies designed to replace third-party cookies, The New York Times is ruling them out.
Discussion: @petersontee and MediaPost
Charlie Warzel / Galaxy Brain:
Charlie Warzel says his Substack newsletter has steady growth, though Glenn Greenwald called its start “slow”, as some see it as a test case for ex-NYT writers
Katie Robertson / New York Times:
NYT says it won't voluntarily recognize the NYT tech workers' union, telling it to put the effort to a formal vote through the NLRB
Anne Steele / Wall Street Journal:
Sources: Spotify to announce an Apple Podcasts Subscriptions competitor next week that will let podcasters set prices without charging them or taking a cut  —  Podcasts exploded in popularity during the lockdown and are on track to bring in more than $1 billion in U.S. ad revenue this year
Washington Post:
Some staff at a think tank called No Labels have objected to its hiring of Mark Halperin, fired in 2017 by NBC and MSNBC after accusations of sexual misconduct  —  A nonpartisan political organization is facing blowback from its employees after hiring journalist Mark Halperin …
Megan Graham / CNBC:
Disney says it's sold out of ad inventory for the Oscars on Sunday despite falling ratings; Kantar: a 30-second spot in 2020 was $2.15 million, up 9% from 2019  —  - Disney Advertising Sales said it's sold all ad inventory for the 93rd Oscars telecast on Sunday.
Radio Free Europe/Radio Liberty:
Russia labels Latvia-based independent Russian-language news outlet Meduza as a foreign agent: it will have to label itself as such and be subject to scrutiny  —  The Russian government has designated the Latvia-based independent Meduza news outlet as a foreign agent …
Discussion: Meduza.io and Reuters
Jeanine Poggi / Ad Age:
Following conversations with Black-owned media outlets, GM will hold a dedicated upfront with BIPOC-owned and -targeted media outlets  —  Plans include hosting diverse media upfront and creating a $50 million incubation fund  —  General Motors is revamping its model for working with diverse-owned …
Discussion: Variety
Eriq Gardner / Hollywood Reporter:
Federal judge rejects motion to dismiss a lawsuit against Apple that alleges the “Buy” option in iTunes is deceptive as Apple can still terminate access  —  Rejecting a motion to dismiss, a federal judge says it is plausible that consumers don't know that access to purchased content can be revoked.
Ashley Carman / The Verge:
Instagram says it's going to start testing ads in Reels in India, Brazil, Germany, and Australia before expanding to other countries  —  Plus a test of Sticker ads  —  Instagram puts ads just about everywhere in its app, and now, they're coming to Reels.  The company says today it'll start testing ads …
Allissa V. Richardson / Vox:
TV news outlets should be fined under the Broadcast Decency Enforcement Act for airing fatal police shootings, footage that doesn't deserve casual viewing  —  What's the purpose of sharing violent police videos anymore, other than to traumatize Black communities?  —  George Floyd cried out for his mother in his final moments.
Sarah Perez / TechCrunch:
Facebook launches a series of global News Feed ranking tests to solicit user feedback on posts they're seeing and what posts users find valuable  —  Facebook may be reconfiguring its News Feed algorithms.  After being grilled by lawmakers about the role that Facebook played in the attack …
 
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 More News: 
Nieman Lab:
A study based on interviews with 488 readers in the US and four other countries explores why people still get print newspapers, including to fire up the grill
Steven Perlberg / Insider:
A look at Government Executive, now GovExec, whose publications cover federal government and which made $20M in revenue last year with a 20%+ profit margin
New York Times:
How the European Super League for soccer collapsed under pressure from fans, players, governments, TV networks, and sponsors in 48 hours
 Earlier Picks: 
Marty Swant / Forbes:
Atmosphere TV, a streaming service that provides audio-optional content supported by ads, raises $25M Series B from Valor Equity at a valuation of $275M
Discussion: PR Newswire
Andy Robinson / VGC:
Sony confirms it is testing PlayStation Plus Video Pass, which lets PS Plus subscribers access over 20 movie and TV shows from Sony Pictures, in Poland
Joshua Benton / Nieman Lab:
A look at the flaws in the study claiming a gap between Americans and the values espoused by journalists, whose conclusions aren't quite supported by its data
Todd Spangler / Variety:
AT&T Q1: WarnerMedia revenue was $8.5B, up 9.8% YoY; DTC subscription revenue was $1.8B, up 35.3% YoY; HBO Max/HBO added 2.7M subscribers for a total of 44.2M