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8:30 AM ET, May 5, 2021

Mediagazer

 Top News: 
Dieter Bohn / The Verge:
Twitter buys Scroll, the $5/month service that removes ads from partner news sites; Scroll's Nuzzel email service will shut down on May 6  —  The Nuzzel email service is winding down and the future of Scroll is uncertain  —  Twitter's acquisition spree continues today with Scroll …
RELATED:
Sarah Scire / Nieman Lab:
Scroll's 13-person team will work on integrating the product into a Twitter subscription service; a Twitter team hopes to build the best of Nuzzel into Twitter  —  But we have bad news.  The acquisition means that the handy news aggregator Nuzzel will be shut down.
Sarah Perez / TechCrunch:
Twitter opens Spaces, its live audio feature, to anyone with 600+ followers and will allow creators to co-host and sell tickets to live events on Spaces
Politico:
Trump launches a website ahead of the Oversight Board decision on letting him back on Facebook; the site was teased as an alternative to social media platforms  —  Former President Donald Trump has launched a new online presence that can get his message out to followers …
Katharine Viner / The Guardian:
On the Guardian's 200th anniversary, its EIC lays out her vision for the newspaper in its third century and what role media can play in a post-pandemic world  —  On the Guardian's 200th anniversary, our editor-in-chief sets out how media can help rebuild a better world beyond Covid
Shoshana Wodinsky / Gizmodo:
Signal says Facebook shut down its ad account over an Instagram ad campaign that showed the user data Facebook collects to sell ads  —  A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former's ad platform, according to a blog post Signal published on Tuesday.
Edmund Lee / New York Times:
NYT added 301K digital subscribers in Q1, the slowest gain in over a year, for a total of 6.9M digital subs and 7.8M total subs, with profit up 54% YoY to $68M  —  The publisher added 301,000 digital subscribers for the first quarter, the slowest gain in over a year.  Profits jumped, beating Wall Street expectations.
Erik Wemple / Washington Post:
The recent corrections on Giuliani reporting, where NYT and NBC News confirmed WaPo's incorrect report, suggest some outlets place too much faith in their peers  —  The headline on The Post's exclusive on Rudolph W. Giuliani was unequivocal: “FBI warned Giuliani, key Trump ally in Senate …
Todd Spangler / Variety:
YouTube announces new series with Will Smith, Alicia Keys, and other big names as it emphasizes its large reach during an event for potential advertisers  —  YouTube has again turned to big-name entertainment personalities to anchor its latest slate of ad-supported originals.
Mike Juang / Ad Age:
IAB: CTV ad spend outpaced mobile and desktop video in 2020, reaching ~$20M/advertiser, up 22% YoY; 73% of buyers said they moved funds from broadcast budgets  —  Survey also shows first-party data is now make-or-break for ad deals  —  There were at least two winners that emerged from the mess …
Discussion: Beet.TV and MediaPost
Taylor Lorenz / New York Times:
Profile of MrBeast, the most subscribed YouTuber in the US, who took a bumpy road to fame through stunt philanthropy, as he branches out into other businesses  —  Jimmy Donaldson, 22, is out to become the Elon Musk of online creators.  —  Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast …
Michael M. Grynbaum / New York Times:
Yamiche Alcindor, the White House correspondent for PBS NewsHour and once a frequent target of Trump's ire, will become host of the PBS show Washington Week  —  She succeeds Robert Costa at a program best known as the longtime home of the anchor Gwen Ifill.
Patrick Sisson / Bloomberg:
How Albuquerque became Netflix's North American production hub, as tax incentives spur the company to invest in infrastructure to hedge against unpredictability  —  New Mexico spent millions in corporate incentives to bring a massive Netflix production hub to a struggling suburban development outside its largest city.
 
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 More News: 
Reuters:
Thomson Reuters beat Q1 estimates, with total sales up 4% to $1.58B and overall profit rising by a third to $387M; Reuters News grew sales by 2% to $160M
Discussion: Talking Biz News
Jane Lee / Reuters:
Kajabi, which helps people monetize expertise through websites, online classes, newsletters, and podcasts, raises $550M led by Tiger Global at a $2B+ valuation
Elahe Izadi / Washington Post:
NPR podcasts are helping diversify its audience in terms of race and of age, generating the largest chunk of corporate sponsorship, and enabling experimentation
 Earlier Picks: 
Kalina Newman / Washington Post:
A look at some TikTok creators, unaffiliated with any traditional media outlet, who are aggregating news, and delivering it to their mostly young followers
Emma Graham-Harrison / The Guardian:
UNESCO report details the epidemic of online abuse against female journalists worldwide and how it is affecting their reporting and personal lives
Max Tani / @maxwelltani:
Internal WaPo memo outlines the “festivals and parades” that staff are permitted to participate in, but prohibits displaying support for DC statehood
Meg James / Los Angeles Times:
The Los Angeles Times names Kevin Merida as its executive editor; Merida has previously been the EIC of ESPN's Undefeated