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6:45 PM ET, June 17, 2021

Mediagazer

 Top News: 
John Koblin / New York Times:
Nielsen announces a new metric, The Gauge, to measure streaming viewing in ~14,000 US homes via hardware that watches internet traffic passing through a router  —  The company known for measuring television ratings said Netflix and YouTube are far ahead of their digital rivals …
Chris Roush / Talking Biz News:
Memo: WSJ will shutter its Greater New York section in print and digital and launch a Life & Work section and Speed & Trending desk  —  Wall Street Journal editor in chief Matt Murray sent out the following on Thursday:
Katharine Q. Seelye / New York Times:
Janet Malcolm, author and New Yorker staff writer, has died of lung cancer  —  Her subjects ranged widely, but she took special aim at journalism itself, writing that every journalist “knows that what he does is morally indefensible.”  —  Janet Malcolm, a longtime writer for The New Yorker …
@kerrymflynn:
Insider internal memo: all posts must now be under 600 words, except for those from the investigations team, features writers, and a few other exceptions  —  A new editorial strategy at Insider: Limiting most stories to under 600 words, per Nicholas Carlson memo “Data shows that [our readers] like short stories... It's OK (and even encouraged!) to write several posts on the same topic from several angles when you have a lot to say.” https://twitter.com/...
Samantha Grasso / Discourse Blog:
BuzzFeed's Summer Writers' Challenge, which pays $10,000 for posts with 4M+ page views, sets the bar so high that most writers will still be working for free  —  For every prize-winning post, countless other writers will work for free and never get a cent.  —  BuzzFeed has done nothing to me personally (that I know of).
Alexandra Bruell / Wall Street Journal:
Eight companies, including Comcast, Charter, Altice, and Dish, have created Go Addressable, a consortium to simplify and scale the fragmented TV ad market  —  Comcast, Charter Communications and Vizio, among others, have created a consortium to identify ways to simplify and scale an increasingly complex TV ad business
Discussion: MediaPost and Ad Age
Michael M. Grynbaum / New York Times:
MSNBC employees to form a union representing ~315 workers, including producers, bookers, writers, fact checkers, represented by Writers Guild of America, East  —  Employees at MSNBC, the 24-hour cable news channel with a slate of prominent liberal anchors, said on Thursday that they planned …
Sahil Patel / The Information:
Sources: NYT and The Athletic have ended their acquisition talks because the companies couldn't agree on a price  —  The New York Times and subscription sports news site The Athletic have ended their acquisition talks, according to people familiar with the matter.
Zen Soo / Associated Press:
Hong Kong police arrested Apple Daily EIC Ryan Law and four other execs under the national security law on Thursday, and officers searched the outlet's offices  —  Hong Kong police on Thursday morning arrested the chief editor and four other senior executives of the pro-democracy Apple Daily newspaper under …
Ryan Barwick / Morning Brew:
Study: 48% of ad traffic on “fake” news sites is served by Google and 32% on “low credibility sites” like Breitbart, Drudge Report, and Sputnik News  —  It's about a third for"low credibility" sites. … Fake news is a problem.  Yet the sites that publish …
Lucinda Southern / Adweek:
 
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 More News: 
Sarah Perez / TechCrunch:
Instagram launches ads in Reels worldwide; the ads can be up to 30 seconds and vertical in format
Liza Lin / Wall Street Journal:
Leaked memo: ByteDance says its annual revenue in 2020 grew 111% YoY to $34.3B, while gross profit rose 93% YoY to $19B
Ben Sisario / New York Times:
Twitch, where even niche artists can make thousands of dollars per month by cultivating fan tribes, is becoming increasingly attractive to musicians
New York Times:
DOJ closes an investigation into whether a book by former national security adviser John Bolton disclosed classified info; Trump's DOJ opened the probe in 2020
 Earlier Picks: 
Katie Robertson / New York Times:
The New Yorker Union reaches a deal with Condé Nast, averting a strike and giving many workers raises of 10%+; the deal also covers Ars Technica and Pitchfork
Ken Meyer / Mediaite:
Biden apologizes for snapping at CNN reporter Kaitlan Collins at his news conference in Geneva when she asked why he's confident Putin's behavior would change
Zoe Kleinman / BBC:
The Irish Council for Civil Liberties is suing a branch of the IAB and others over real-time bidding, calling the data shared “the world's largest data breach”
Ashley Carman / The Verge:
In an email to creators, Facebook says it will launch its podcast platform on June 22; podcasters can link up RSS feeds and decide if users can clip shows
Sarah Perez / TechCrunch:
Spotify launches Greenroom, an app that lets Spotify users worldwide join or host live audio rooms and turn those conversations into podcasts