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7:25 PM ET, August 31, 2021

Mediagazer

 Top News: 
Patience Haggin / Wall Street Journal:
NYT is adding a paywall to Wirecutter, starting after users read 10 stories/month, charging $5/month or $40/year but free for NYT premium digital subscribers  —  Site will be available for $5 every four weeks or as part of a Times premium bundle  —  New York Times Co. plans to put …
Sara Fischer / Axios:
Source: Facebook plans to downrank current events content and political posts in the News Feed, which could reduce traffic to some news publishers  —  Facebook plans to announce that it will de-emphasize political posts and current events content in the News Feed based on negative user feedback, Axios has learned.
Garett Sloane / Ad Age:
LinkedIn is abandoning its Stories format at the end of September and has told advertisers to adjust their ad campaigns accordingly  —  Brands will have to adjust ad campaigns when video format leaves the platform after September  —  LinkedIn is telling advertisers to prepare for the end …
Jessica Toonkel / The Information:
Sources: Vice Media is raising $85M from existing investors since SPAC talks have ended; as part of the deal, co-founder Shane Smith is giving up voting control  —  Vice Media is raising over $85 million in fresh capital from existing investors, as talks to go public via a special purpose acquisition company …
Sara Fischer / Axios:
Sources: Amazon is developing a live audio feature, led by its Music division, with a focus on live music and potentially radio and podcasts  —  Amazon is investing heavily in a new live audio feature that's similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify's new live audio platform, sources tell Axios.
Anousha Sakoui / Los Angeles Times:
Hollywood production workers complain about burnout, with some working 18-hour days due to soaring demand for content from new streaming services  —  Last month, Ben Gottlieb, a 27-year-old set lighting technician, wanted to show his support for his union's campaign to improve working conditions …
Karlene Lukovitz / MediaPost:
FreeWheel: premium video ad views in the US jumped 50% YoY in H1 2021, with connected TV accounting for 60% of those views and set-top box VOD generating 15%  —  Premium video ad views in the U.S. jumped 50% in this year's first half compared to first-half 2020 — and connected TV (CTV) …
Naman Ramachandran / Variety:
HBO Max will launch in Spain and the Nordics in the fall, and in Portugal and Central and Eastern Europe in 2022  —  WarnerMedia's streamer HBO Max will launch in the Nordics and Spain this fall, followed by Central and Eastern Europe and Portugal in 2022, it was revealed at a Series Mania Forum keynote conversation on Tuesday.
Sara Guaglione / Digiday:
Outlets like Quartz and LAT are fighting subscription fatigue by hiring retention experts, analyzing reader habits, and investing in new forms of content  —  For all of last year's business challenges, publishers' focus on subscriber acquisition worked.  —  In 2020, subscription revenue …
Discussion: @risj_oxford
Harry McCracken / Fast Company:
Flipboard adds features that suggest related topics and let readers quickly choose subjects they care most about; it plans to expand topic fine-tuning soon  —  The magazine-style aggregation app always wanted to steer clear of the ugly side of virality.  Now it's even easier to customize it to your passions.
Discussion: @kfury
Jay Cridlin / Tampa Bay Times:
Discussion: Poynter and @wolfcolin
 
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 More News: 
Josh Rogin / Washington Post:
Amid the chaos and dysfunction at the Kabul airport, the Biden administration left behind 100+ USAGM employees, plus their families and contractors
Alex Weprin / Hollywood Reporter:
United Talent Agency signs NFT art projects CryptoPunks, Meebits, and Autoglyphs, all created by Larva Labs, for representation across film, TV, games, and more
Emily Atkin / HEATED:
Activists launch a campaign to pressure NYT to stop creating and running fossil fuel ads, as NYT staff say the practice undermines its own climate reporting
 Earlier Picks: 
Pew Research Center:
Partisan divide in US media trust widened in the past 5 years, as the percentage of Republicans with trust in national media dropped from 70% in 2016 to 35% now
Newmark J-School:
Sarah Bartlett, dean of the Craig Newmark Graduate School of Journalism at CUNY, to retire next June after nearly nine years in the role
Micah Singleton / Billboard:
Apple acquires classical music streaming service Primephonic, giving users six free months of Apple Music, and will launch its own classical music app in 2022
Lachlan Cartwright / The Daily Beast:
Sources describe a rift at GMA sparked by a lawsuit revealing Stephanopoulos knew about sexual assault allegations against Corn in '17 but still worked with him
Dan Bilefsky / New York Times:
Profile of Tolo, Afghanistan's largest broadcaster famous for its hard-hitting news, as it plans to broadcast from Europe or the Middle East if it is shut down