Mediagazer: Warner Music signs a deal to use Twitch's new content reporting system and launch dedicated Twitch channels for its artists (Igor Bonifacic/Engadget)

5:30 PM ET, September 27, 2021

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Todd Spangler / Variety:

YouTube says it will cut YouTube TV's fee by $10/month and drop NBCUniversal channels if it can't reach a deal with NBCU by September 30 — Another carriage fight has burst into public view: NBCUniversal on Sunday said it was notifying customers with YouTube TV that more than 14 of its networks …

Todd Spangler / Variety:

TikTok says it now has 1B MAUs — TikTok says it has crossed a key milestone: The social video app claims it now counts more than 1 billion monthly active users. — TikTok is the successor to Musical.ly, the short-form video app that was acquired by Chinese internet giant ByteDance in 2017 …

Sara Guaglione / Digiday:

Axios Local plans to expand into 11 new markets by Q3 2022, for a total of 23, and says its 14 newsletters have about 400K subscribers — Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 23 markets in 2022.

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Tatiana Cirisano / Billboard:

NMPA drops its $200M copyright lawsuit against Roblox and strikes a partnership with the company to let NMPA members reach individual music licensing deals — A week after signing a long-awaited agreement with Twitch, the National Music Publishers' Association (NMPA) has struck a deal with Roblox …

Discussion: Variety, PC Gamer, Engadget, The Verge, Forbes, musically.com, @billboard and Music Business Worldwide, more at Techmeme »

Igor Bonifacic / Engadget:

Warner Music signs a deal to use Twitch's new content reporting system and launch dedicated Twitch channels for its artists — terms with the National Music Publishers' Association (NMPA), Twitch has — signed a deal with Warner Music Group. In partnering with the record label …

Discussion: Billboard and Music Business Worldwide, more at Techmeme »

The New York Times Company:

NYT launches The New York Times Corps, a talent pipeline program where journalists give early college students career guidance over a multi-year period — The New York Times is launching a first-of-its-kind talent pipeline program for early-college students to receive career guidance from Times journalists over a multiyear period.

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Wall Street Journal:

Spotify begins a campaign to win more advertisers, rebranding its ad business as Spotify Advertising, focusing on SMBs, and expanding its podcast marketplace — The audiostreaming company wants to appeal to new advertisers and publishers in a new campaign titled “All Ears on You”

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James Hercher / AdExchanger:

Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to “data-driven attribution” instead — “Because of how we've been improving and training our data-driven attribution models, we've eliminated [that] previously existing requirement,” she said.

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Travis Bernard / TechCrunch:

TechCrunch renames its membership product to TechCrunch+ and says it plans to expand it to most major startup ecosystems in the world next quarter — Extra Crunch has a new name — We're changing the name of our membership product to TechCrunch+. We're doing so for a few reasons …

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Todd Bishop / GeekWire:

A look at episodic story services like Amazon's Kindle Vella; Apptopia says combined IAP revenue of top 7 services grew 50% YoY to $12M/month in May and July — - Amazon's Kindle Vella spotlights the growing market for episodic stories, designed for mobile devices, unfolding as larger narratives over time.

Alexandra Steigrad / New York Post:

Sources: MSNBC staff are worried over its direction under Rashida Jones, fearing that she's gearing up for a costly and potentially disastrous battle with CNN — MSNBC staffers are panicking over the direction of the left-leaning news network under newly minted President Rashida Jones …

Discussion: @lebassett

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