Top News:
Brian Steinberg / Variety:
Sources: Disney will not accept ads about alcohol, politics, or rival studios on its cheaper ad-supported Disney+ tier, and will not show ads to young children — Not every marketer is likely to get its commercials on a new ad-supported version of Disney+.
Discussion:
Digital TV Europe, Fast Company, Digiday, The Desk, Too Much TV Newsletter, New York Post, @annehummert, Protocol, SlashFilm, IndieWire, The Wrap, CNET, Ad Age and MediaPost
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Wall Street Journal:
Disney plans to carry four minutes of commercials per hour on Disney+'s ad-supported tier; Hulu has nearly eight, Peacock has five, and HBO Max will have four — Total ad load to be limited to four minutes an hour; preschool children won't see any ads — Walt Disney Co. DIS 2.69%▲ …
Discussion:
@patiencehaggin, The Verge, ScreenRant, Hollywood Reporter, Ad Age, Engadget, @mulvihill79, @richlightshed, @tsoh_investing, TechCrunch, TVLine and The Streamable
Nellie Andreeva / Deadline:
Netflix cuts 150 jobs out of 11K across departments in a new round of layoffs, mostly in the US, as the company reins in costs amid slowing revenue growth — EXCLUSIVE: Layoffs are underway at Netflix today. About 150 positions out of the streamer's workforce of 11,000 are being eliminated amid …
Discussion:
Variety, @nothnghppens, The Wrap, CNBC, TechCrunch, Reuters, The Guardian, Digital TV Europe, iMore, Hollywood Reporter, Mike in the Machine, @gabebergado, @sonnybunch, @sulagnamisra, @writtenbyhanna, @jfcdoomblade, @nina_metz, @thestalwart, @variety, @getfandom, Wall Street Journal, @benjaminjs, C21Media, @elainelow, Breitbart, UPI, @blackamazon, @childishgamzeno, @tvgrimreaper, @ashkan, SlashFilm, The Desk, Engadget, Media Play News, The Verge, Gizmodo, ScreenRant, Decider, Insider, MediaPost, Los Angeles Times, Variety, IndieWire, Fortune and Protocol, more at Techmeme »
Nicholas Confessore / New York Times:
Senator Chuck Schumer urges Rupert Murdoch to stop amplifying “replacement theory” on Fox News; Lachlan Murdoch said Tucker Carlson “decried” the theory in 2021 — Senator Chuck Schumer, Democrat of New York and the majority leader, urged Fox News owner Rupert Murdoch …
Discussion:
Washington Post, The Guardian, Washington Post, @oliverdarcy, Vanity Fair, New York Times, Poynter, New Republic, @protecttruth_, @nickconfessore, @dangillmor, @mrkrudd, @rpollard, @williams_paige, @flexghost1, @slpng_giants, @b52malmet, @mehdirhasan, @nhbaptiste, @popehat, @ggreenwald, @senschumer, @markgongloff, New York Post, @spytalker, @ashley0sinclair, Media Matters for America, Deadline, Variety and Bloomberg
Todd Spangler / Variety:
At its Brandcast presentation, YouTube unveils ad frequency limits across YouTube and connected TV apps, letting marketers using Google Ads to set weekly caps — The TV upfronts are usually a dog-and-pony show where networks unveil their new content slates.
Discussion:
Ad Age, MediaPost, Tubefilter and @xpangler
Aisha Malik / TechCrunch:
Apple debuts Apple Music Live, a concert livestreaming series for Apple Music subscribers starting with Harry Styles on May 20, but doesn't share other events — Apple is launching a new concert livestreaming series called “Apple Music Live” that will showcase performances from …
Discussion:
iMore, Music Ally, 9to5Mac, Engadget, MacRumors, Billboard and AppleInsider
J. Clara Chan / Hollywood Reporter:
An interview with Audible's Rachel Ghiazza and Zola Mashariki, who lead its original content business, on eyeing the long game with top Hollywood talent — The subscription platform, now powered by Amazon, is bolstering stars' production shingles and boasts a greater degree of creative freedom …
Discussion:
@nwquah and @jclarachan
Jill Goldsmith / Deadline:
Filing: in Q1 2022, Berkshire Hathaway bought a $2.6B Paramount stake and boosted its Activision Blizzard and Apple positions; Paramount stock closes up 15.35% — UPDATED with closing price: Shares of Paramount Global shot up more than 15% to close at $32.32 Tuesday after Berkshire Hathaway …
Joshua Benton / Nieman Lab:
An analysis of nine US local TV stations' top Facebook posts: 9.9% had a video, community stories were popular, sports posts performed below average, and more — In a typical American city, the local daily newspaper is the outlet producing the most news day after day.
Discussion:
@kimwilson, @niemanfdn, @adriana_lacy, @spj_tweets and @mattnavarra
Sara Fischer / Axios:
Kevin Mayer's and Tom Staggs' Candle Media acquires ATTN:, a profitable digital content publisher focused on social change content, sources say for ~$150M — It gives Candle access to a brand that has expertise in reaching a younger, socially-active audience.
Discussion:
@sarafischer, The Wrap, @candlemedia, @kevinmayer, @tomstaggs, Variety, @ashkan, @jtoonkel, @richlightshed, @mikehadgis, TechCrunch, Tubefilter, Deadline, The Hollywood Reporter and Realscreen
Murray Stassen / Music Business Worldwide:
LimeWire, the music sharing service that relaunched as an NFT music marketplace, strikes a deal to launch NFT projects with Universal Music Group's artists — LimeWire, a former file-sharing platform recently relaunched as a digital collectibles marketplace, has struck its first major label partnership …
Discussion:
Digital Music News, Billboard, Music Ally and City A.M.
Naman Ramachandran / Variety:
India announces a 30% reimbursement scheme for international productions shooting in India, capped at $260K — At the Cannes Film Market on Wednesday, Information and Broadcasting Minister Anurag Thakur revealed a 30% reimbursement scheme for international productions shooting in India.
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