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6:05 AM ET, September 16, 2022

Mediagazer

 Top News: 
Nico Grant / New York Times:
Leaked audio: YouTube will lower the barriers to entry for its partner program and bring ads to Shorts, paying creators 45% of ad money vs. 55% for YouTube ads  —  The video platform will let more creators earn payments and place ads in Shorts, its TikTok competitor, according to audio from an internal meeting.
RELATED:
David Cohen / Adweek:
YouTube is testing a machine learning model that reformats landscape video, including ads, into square or vertical formats based on how the viewer is watching  —  Advertisers can more easily incorporate Shorts into their application, Performance Max, video action campaigns
Discussion: 9to5Google and The Keyword
Ben Schoon / 9to5Google:
Some YouTube viewers say the platform's ads expanded in length and quantity over the past month or two, with reports of five to 10 unskippable ads per break
Joan E. Solsman / CNET:
With two Emmy Awards, Netflix's Squid Game became the first non-English-language show to win top primetime Emmys, a milestone for South Korea's cultural wave  —  The Emmys had never even nominated a non-English show for a major award.  Then Netflix and Korean pop culture took over the globe — and won.
Discussion: Washington Post
Olaf Storbeck / Financial Times:
Sources: in early 2020, Axel Springer CEO Mathias Döpfner criticized Adidas in 20+ Bild articles for freezing rents without disclosing he was an Adidas landlord  —  Mathias Döpfner orchestrated stories against company for pausing rents without disclosing his interest
Jim Waterson / The Guardian:
Sources: Tony Gallagher, deputy editor of Murdoch's The Times, is being lined up to be its new editor, as its current boss, John Witherow, is expected to leave  —  Announcement expected of editor John Witherow's departure and his deputy's promotion  —  Tony Gallagher is being lined …
Discussion: @jimwaterson
Wall Street Journal:
Sources: Amazon and Apple passed on the media rights to Saudi-backed LIV Golf, which also hasn't been able to strike a deal with ESPN, CBS, NBC, and Fox  —  Tech giants were approached by upstart golf league but didn't express interest, joining list of media platforms
John Koblin / New York Times:
CNN plans to revamp its morning show in October 2022, adding hosts Don Lemon, Poppy Harlow, and Kaitlan Collins, in Chris Licht's biggest programming move yet  —  The morning slot will be hosted by Don Lemon, Poppy Harlow and Kaitlan Collins.  The move leaves open Mr. Lemon's prime-time slot.
Thomas Curwen / Los Angeles Times:
Former LA Times editor Henry Fuhrmann dies; Fuhrmann was also an adjunct journalism professor and active member at the AAJA and ACES: The Society for Editing  —  No one had really paid too much attention to the hyphen.  In matters of race and heritage — as in “African-Americans” or …
Shawn McCreesh / New York Magazine:
Inside labor unrest at The New York Times, where star reporters and new enlistees are frustrated with pay negotiations and union members discuss “strike school”  —  As much of the media industry sank beneath the digital waves in the last decade, the New York Times became something …
Todd Spangler / Variety:
CEO Brian Roberts says Comcast would be interested in buying Disney's part of Hulu if Disney would sell; Disney CEO Bob Chapek has said he wants Comcast's third  —  Comcast chairman and CEO Brian Roberts called Hulu a “phenomenal business” — and said that if Disney were willing to sell it …
Filipp Lebedev / Reuters:
Russia's Supreme Court strips Novaya Gazeta of its last media license; Editor-in-Chief Dmitry Muratov calls the verdict “informational genocide”, vows to appeal  —  Novaya Gazeta, one of Russia's few remaining independent news outlets, was stripped of its last media licence on Thursday.
 
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 More News: 
Inside Radio:
Stockholm-based podcast network Acast plans to lay off 15% of its staff, or about 60 employees, in September 2022 as the company seeks profitability by 2024
Discussion: Bloomberg
Laura Cappelle / New York Times:
French director Marion Siéfert blames Meta's opaque policies for banning livestreams of her “Instagram play” about a teen expressing sexuality despite no nudity
A.J. Katz / Adweek:
Longtime CNN executive Rebecca Kutler, who was laid off as CNN+'s programming chief in June 2022, plans to join MSNBC as SVP of content strategy on September 26
 Earlier Picks: 
Kara Swisher / @karaswisher:
[Thread] Most links are now broken to AllThingsD, started by Kara Swisher and Walt Mossberg, who unsuccessfully tried to buy its archives from the WSJ in 2013
Ben Smith / @semaforben:
In a memo, Semafor announces 19 founding editorial members and new hires