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9:25 AM ET, January 4, 2023

Mediagazer

 Top News: 
Dominic Ponsford / Press Gazette:
Memo: Guardian Media Group CEO Anna Bateson tells staff to keep working from home until at least January 23, after a “serious disruption” to its IT systems  —  Staff have been told to work remotely since the incident began on 20 December.  —  The Guardian is continuing …
Max Goldbart / Deadline:
Leaked letter: UK Culture Secretary Michelle Donelan recommends dropping plans to privatize Channel 4, saying there are better ways to secure its sustainability  —  Channel 4 privatization is off the cards.  —  UK Culture Secretary Michelle Donelan has written to Prime Minister Rishi Sunak …
Kate Conger / New York Times:
Twitter plans to relax its longstanding ban on cause-based ads in the US and will expand the political advertising the company permits in the coming weeks  —  Elon Musk's social media service said it would begin to permit cause-based advertising to “facilitate public conversation around important topics.”
Sara Fischer / Axios:
Punchbowl News plans to launch text-based breaking news alerts for its paid subscribers in mid-January 2023, adopting Subtext to lessen its reliance on Twitter  —  Punchbowl News, the two-year-old Congress-focused media startup, will launch a text-based breaking news service this month …
Todd Spangler / Variety:
To cut more costs, HBO Max removes the original Looney Tunes seasons 16 to 31 and The Flintstones seasons 4 to 6, letting Warner Bros. licensing deals expire  —  Warner Bros. Discovery's content purge of HBO Max continued with a year-end culling of a bucket of classic “Looney Tunes” shorts and “The Flintstones” episodes.
Axios:
Source: Donald Trump Jr. signs a seven-figure multiyear podcast deal with Rumble, where he has 1M+ subscribers; Rumble reported 71M global MAUs for Q3 2022  —  - Rumble went public via a blank check company merger in September that valued the platform at over $2 billion at the time.
Lillian Rizzo / CNBC:
Warner Bros. Discovery signs a deal with VideoAmp to measure its audience as an advertising data alternative to Nielsen, which the company will continue to use  —  - Warner Bros. Discovery signed a deal with VideoAmp, a significant moment for the startup audience measurement platform as an alternative option to legacy firm Nielsen.
New York Times:
SDNY email: Filippo Bernardini, arrested by the FBI in 2022 over allegedly stealing book manuscripts, is expected to plead guilty to wire fraud on Friday  —  Filippo Bernardini was arrested by the F.B.I. last year.  He is expected to enter his plea on Friday, ending a yearslong saga that captivated the industry.
Discussion: The Bookseller
Alex Weprin / The Hollywood Reporter:
Nielsen plans to launch its cross-platform measurement product One Ads on January 11, offering measurement of content and ads at the second-by-second level  —  The cross-platform measurement product has been hotly anticipated by marketers. … The company says that the cross-platform measurement product …
Discussion: Ad Age, Adweek, MediaPost and @tvgrimreaper
 
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 More News: 
Arjun Neil Alim / Financial Times:
The Independent appoints Geordie Greig as editor-in-chief; Greig was the Daily Mail's editor from 2018 to 2021 before being ousted by Paul Dacre
Evelyn Cheng / CNBC:
A look at China's growing “virtual people” industry; Kantar: 36%+ of consumers watched virtual influencers in 2022, 45% of advertisers might sponsor one in 2023
The New York Times Company:
David French, a senior editor at The Dispatch and a contributing writer for The Atlantic, plans to join The New York Times as an Opinion columnist on January 30
 Earlier Picks: 
Bill Whitaker / CBS News:
RFE/RL reporters and executives discuss efforts to cover Russia, as the Ukraine invasion gives the Cold War-era radio broadcaster's mission renewed relevance
Alex Barker / Financial Times:
Ampere Analysis: subscription streaming services will cut content spending growth from 25% in 2022 to 8% in 2023; Netflix plans to hold steady at $17B per year
Cynthia Littleton / Variety:
The NFL postponed the Monday Night Football Bills-Bengals game after Bills player Damar Hamlin collapsed and an ambulance took him off the field following a hit
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Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company's Audiences marketing tool, which uploads customer data to Meta and Google's ad platforms, is a key focus