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5:05 PM ET, May 12, 2023

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 Top News: 
Lillian Rizzo / CNBC:
RELATED:
Lucas Manfredi / The Wrap:
Linda Yaccarino is stepping down as NBCU chairman of global advertising and partnerships and will be replaced by Mark Marshall in the interim  —  The executive will be succeeded in the interim by advertising sales and client partnerships president Mark Marshall
Washington Post:
A profile of Linda Yaccarino, who has vast experience in ad partnerships, praised Elon Musk publicly, and told colleagues that people get hung up on his tweets  —  Twitter has struggled to generate revenue since Musk took over as CEO, as advertisers have fretted over his sweeping rollbacks of content moderation.
Hugo Lowell / The Guardian:
Sources: CNN tried to book Donald Trump for months; he agreed after his campaign reached an understanding that CNN would book Trump surrogates, which CNN denies  —  Questions also linger over what the network offered the ex-president in exchange for what some called a Trump infomercial
RELATED:
Brian Stelter / @brianstelter:
[Thread] On May 11's editorial call, CNN's Chris Licht says Kaitlan Collins “made a lot of news” and “America was served very well by what we did last night”
The Baron:
Reuters EIC Alessandra Galloni sets an AI use framework: journalists are responsible for greenlighting content that uses AI, disclosure is essential, and more  —  Reuters set out a framework for using artificial intelligence to support its journalism with “rigorous oversight by newsroom editors” …
Discussion: @palewire and @patwhite70
New York Times:
Netflix has become an avatar for the striking writers' complaints, as the streaming era eroded working conditions, stagnated wages, and disrupted residual pay  —  Fear of protests prompted the streaming giant to shift an anticipated presentation for advertisers to a virtual event and a top executive to skip an honorary gala.
RELATED:
Ryan Gallagher / Bloomberg:
A look at Tel Aviv-based Rayzone, whose surveillance system Echo, sold to governments globally, harvests and repurposes ad data to track people via their phones  —  The innovation at the heart of the advertising technology industry is automated auctions to trade real-time data about mobile phone users …
Etan Vlessing / The Hollywood Reporter:
Lionsgate combines its film production and acquisition groups; the company is aiming to split off its pay TV and streaming business from its studio operations  —  Nathan Kahane will lead a consolidating content group under chairman Joe Drake. … In the new structure …
Naman Ramachandran / Variety:
Report: the EU and UK gross box office grew 70% YoY to €5.1B in 2022 but was down 28% compared to 2017-2019; cinema attendance grew 63% YoY to 657M tickets sold  —  Gross box office in the European Union (EU) and the U.K. grew by 70% in 2022 compared with 2021 - from €3 billion …
Bloomberg:
Sources: Fifth Season, the studio behind the Apple TV+ series Severance, is looking to raise about $300M by issuing debt or selling a stake in the business  —  Fifth Season, the Hollywood studio behind the Apple TV+ series Severance and the football comedy 80 for Brady …
 
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 More News: 
Erin Woo / The Information:
Sources: TikTok has been offering artists custom deals that are more typical of major record labels, exchanging licensing for an advance and a revenue split
Seth Abramovitch / The Hollywood Reporter:
MTV News' reporters and executives reminisce about the outlet's influence: “like TikTok and Snapchat and Instagram and Spotify and YouTube all rolled into one”
Jay Peters / The Verge:
News sharing app Artifact now lets users follow writers and opt for notifications when they post; writers can claim their profiles to get a verified checkmark
 Earlier Picks: 
Laura Hazard Owen / Nieman Lab:
Google Search changes could significantly decrease publishers' traffic and affiliate revenue, but the Perspectives section may highlight individual journalists
Ivan Mehta / TechCrunch:
Meta announces AI Sandbox, offering generative AI tools to help select advertisers create text copy variations, background images from text, and cropped images
Max Tani / Semafor:
Tucker Carlson's Twitter show may temporarily solve his need for relevance, but to generate revenue he may use Rumble or launch something akin to The Daily Wire