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12:45 PM ET, June 29, 2023

Mediagazer

 Top News: 
Hannah Murphy / Financial Times:
Sources: Linda Yaccarino plans to launch full-screen, sound-on video ads on Twitter's short-video feed and is wooing celebrities in the hope of selling more ads  —  CEO hits ground running with plans for new advertisement offering while telling staff to ready for ‘hand-to-hand combat’
RELATED:
New York Times:
A look at Linda Yaccarino's first weeks at Twitter; sources say her work has been hindered by NBCU's noncompete clause, which prevents ad deal negotiations  —  Linda Yaccarino, who initially could not take ad sales meetings because of a noncompete clause, is adjusting to her new role reporting to Elon Musk.
Patrick McGee / Financial Times:
Advertisers demand significant refunds from YouTube after an Adalytics report found millions of ads served via YouTube's TrueView system are hidden from users  —  Study shows millions of ads are hidden away in violation of Google-owned group's policies  —  Advertising industry figures …
Rocio Fabbro / The Messenger:
Staff writers at Disney's National Geographic say the outlet is laying off all remaining writers and will rely on freelancers and people with outside funding  —  Several staff writers announced their layoffs over Twitter  —  A Facebook icon representing an external link to share the article …
Max Kim / Los Angeles Times:
South Koreans are increasingly questioning how Netflix pays them; writers generally get no residuals and production workers cite exploitative labor practices  —  In 2019, South Korean writer and director Hwang Dong-hyuk pitched Netflix a script for a dystopian thriller about society's outcasts competing …
Jay Peters / The Verge:
Streaming company Plex laid off 37 people on Monday, representing over 20% of staff, citing the impact of the global ad market downturn  —  Plex laid off 37 people on Monday, a figure that represents more than 20 percent of the company's staff, according to a Slack message from CEO Keith Valory obtained by The Verge.
Todd Spangler / Variety:
NBCU is launching 48 FAST channels on Amazon Freevee and Xumo Play with Network Entertainment Channels, Sports, Telemundo, and more  —  New ad-supported FAST channels to be available initially on Amazon Freevee and Xumo Play  —  NBCUniversal is cracking open its TV and movie archives …
Clara Aberneithie / Press Gazette:
Data shows the Titan sub generated a peak of 35K articles on June 22 while the sinking of a fishing boat packed with migrants peaked at 5K articles per day  —  The disparity in coverage prompted a debate around news values.  —  Two maritime disasters in the space of a few days garnered …
Amrita Khalid / The Verge:
Q&A with Chris Morrow, the new head of audio at Plan B, about the company's partnership with Audible, producing “risky, out-of-the-box” audio fiction, and more  —  Hope everyone is gearing up for the dog days of summer.  Today's issue includes a Q&A I did with Chris Morrow …
Discussion: @beverlyabcd
 
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 More News: 
Reuters:
DAZN urges Italy to speed up plans for tougher rules on online TV piracy for sports content, citing a FAPAV report that put the cost of piracy at €290M per year
Bron Maher / Press Gazette:
An interview with The Philadelphia Inquirer CTO Matt Boggie about refreshing the paper's print infrastructure, deriving significant revenue from print, and more
PennLive:
Advance Local plans to launch Lone Star Live in Texas in August, covering news, sports, and culture and partnering with sports betting company Sidelines Group
 Earlier Picks: 
Jennifer Maas / Variety:
Turner Classic Movies executive Charles Tabesh, a 25-year veteran of the network, will remain in his post, a reversal after backlash to WBD downsizing
Joe Pompeo / Vanity Fair:
A look at Substack in the wake of the pandemic's “rocket ship growth”, given fresh competition from WordPress, Beehiiv, and Ghost, the Twitter feud, and more