Mediagazer: How advertisers are trying to tie their ads to business outcomes, like a purchase, instead of ratings: in November, Fox guaranteed Netflix social media activity (Brian Steinberg/Variety)

CNBC:

Reddit priced its IPO at $34 per share, the top of its expected range, raising $519M and valuing the company at about $6.5B, ahead of its market debut — - Reddit priced its IPO on Wednesday at $34 a share, valuing the social media company at about $6.5 billion.

New York Times:

The Newhouse family's Advance is set to reap a $1.4B windfall when Reddit lists on the NYSE on Thursday; Advance's Condé Nast bought Reddit for $10M in 2006 — The Newhouse family, which controls the Advance media empire, made a 2006 investment of $10 million in the social site, which plans to go public on Thursday.

Discussion: @pkafka, @mediaevan, Bloomberg and @stufalk

Brian Steinberg / Variety:

How advertisers are trying to tie their ads to business outcomes, like a purchase, instead of ratings: in November, Fox guaranteed Netflix social media activity — Nearly every commercial that runs on TV is backed by a guarantee of how big an audience will watch it.

Adam Chitwood / The Wrap:

WBD plans to launch Max in Europe starting on May 21 in the Nordics, Iberia, and Central and Eastern Europe, in time for the Olympics, included in all plans — The rollout is also timed to the second season of “House of the Dragon” — Max will begin its launch in Europe on May 21 …

Discussion: Variety, Next TV, Deadline, Media Play News, Advanced Television and Screen

Andrew Deck / Nieman Lab:

How The Intercept, Alternet, and Raw Story are using the Digital Millennium Copyright Act in suits against OpenAI, possibly serving as a model for other sites — Raw Story, AlterNet, and The Intercept are among the first smaller publications to go up against the AI goliath for copyright violations.

Discussion: @ben@werd.social, @laurahazardowen and @sarahscire

Molly Bohannon / Forbes:

A super PAC backing Ted Cruz got ~$215K from iHeartMedia, earned from selling ads for Cruz's podcast; Cruz had likened his show to cable news appearances — A super PAC affiliated with Sen. Ted Cruz reported receiving $215,000 in “digital revenue” from iHeartMedia on Wednesday …

Discussion: Zach Everson on LinkedIn

Ben Schoon / 9to5Google:

YouTube TV gets multiview support on iOS and iPadOS, letting users watch up to four TV channels at once; Android support is set to arrive “in the coming months” — Google has confirmed that YouTube TV is now rolling out support for Multiview on the iPhone and iPad, but the feature won't arrive on Android for a while.

Discussion: The Verge, more at Techmeme »

Jason Koebler / 404 Media:

Deadspin's new owner Lineup outlines plans to publish with support “via partnerships within the sports betting industry” and to keep all old Deadspin's content — Join the newsletter to get the latest updates. — Success — Great! Check your inbox and click the link. — Error

Discussion: @josephcox@infosec.exchange, @ernie@writing.exchange, @lukeoneil47.bsky.social and @josephfcox

Benoit Berthelot / Bloomberg:

France's TF1 plans to expand its streaming platform to Belgium and Luxembourg in June 2024, and to French-speaking African countries in the next 18 months — - TF1+ will expand to more French-speaking markets this year — CEO Belmer aims to grow base of advertisers for platform

Discussion: Variety, Deadline, Broadband TV News and Advanced Television

Daniel Thomas / Financial Times:

Sources: the BBC plans to build its own AI models, and is holding talks with tech companies, including Amazon, about selling its content for AI training — UK broadcaster seeks to build artificial intelligence models and negotiates with companies on content deal

Discussion: Reuters, more at Techmeme »

Cynthia Littleton / Variety:

A US federal judge dismisses DirecTV's lawsuit from March 2023 that accused Nexstar of engaging in price-fixing activity around the retransmission consent fees — A federal judge has dismissed the antitrust lawsuit that DirecTV filed against Nexstar last year accusing the TV station giant …

Discussion: The Wrap, Deadline, Radio & Television …, The Desk and Cord Cutters News

Zephyr Teachout / The Atlantic:

The TikTok divestment bill fits into a long and important US tradition of forbidding a hostile foreign power from controlling a major communication platform — America has a long history of shielding infrastructure and communication platforms from foreign control.

Discussion: @zephyrteachout, @mark_histed, @zephyrteachout, @theatlantic, @niubi, @dlberes, @zephyrteachout and @zephyrteachout, more at Techmeme »