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2:30 PM ET, May 6, 2025

Mediagazer

 Top News: 
New York Times:
California Gov. Gavin Newsom says he wants to work with the Trump administration to craft a $7.5B federal film tax credit; the state allocates $330M annually  —  The proposal for a federal program came after the president called for tariffs on movies filmed overseas, causing confusion and concern across the industry.
RELATED:
Bloomberg:
Over the weekend, Jon Voight presented Trump with a plan to boost the US entertainment industry, including tax code changes to encourage investment in US films
Scott Roxborough / The Hollywood Reporter:
Experts are baffled by Trump's “movie tariff” proposal, as what constitutes a “foreign” production is unclear, and tariffs won't make US filming any cheaper
Alex Weprin / The Hollywood Reporter:
NBC plans to use generative AI to recreate the voice of famed NBA narrator Jim Fagan, who died in 2017, to use in promos, title sequences, and show opens  —  Fagan passed away in 2017, but when the ‘NBA on NBC’ returns this fall, his voice will appear in promos, title sequences and other segments.
Ashley Carman / Bloomberg:
Swedish podcast conglomerate PodX acquires a majority stake in Lemonada Media, the network behind Meghan Markle's podcast, a source says for around $30M  —  The network behind podcasts from Julie Louis-Dreyfus and Meghan Markle will be PodX Group's first US-based acquisition
Andrew Liszewski / The Verge:
Amazon updates its iOS Kindle app to add a prominent orange “Get book” button, enabling purchases via the mobile browser, after the recent Epic v. Apple ruling  —  Amazon has updated its Kindle iOS app to take advantage of recent changes to Apple's App Store rules.
Erik Hayden / The Hollywood Reporter:
CNN hires Choire Sicha as SVP of features editorial; Sicha joins from Vox Media where he served as editor at large for New York Magazine  —  The editor, formerly at New York magazine and the Styles desk at The New York Times, is the latest to join as the brand rebuilds its digital operations
Alex Sherman / CNBC:
Comcast's spinoff of the majority of the NBCU cable network portfolio will be named Versant; the “holding company” name is for “business-to-business purposes”  —  Comcast's spinoff of the majority of its NBCUniversal cable network portfolio will be named Versant …
Alexandra Alter / New York Times:
MrBeast is teaming up with James Patterson on a thriller, to be published by HarperCollins in 2026 in 15 languages, after a reported eight-figure bidding war  —  Jimmy Donaldson, known to his social media fans as MrBeast, is teaming up with the mega-best-selling thriller author.
Ina Fried / Axios:
Memo: Wikimedia Foundation CEO Maryana Iskander announces plans to step down: “the hope is to welcome a successor by January 2026”  —  Maryana Iskander, CEO of the nonprofit Wikimedia Foundation, plans to step down early next year, Axios has learned first.
Discussion: Diff and @wikimediafoundation.org
Wall Street Journal:
US v. Google: the DOJ says in a May 5 filing that Google should sell its AdX business and DFP ad platform; Google says divestiture isn't warranted or feasible  —  A federal judge ruled last month that the tech giant had created a monopoly in advertising  —  Google should sell …
Scott Nover / Washington Post:
The New York Times wins four Pulitzers, the most of any news organization in 2025; The Washington Post wins two, and ProPublica wins the public service prize  —  The newpaper was recognized in the breaking news category for coverage of the attempted assassination of Donald Trump in July and for the illustrated work of Ann Telnaes.
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Ren LaForme / Poynter:
2025 Pulitzer Prize winners: Reuters for Investigative Reporting, WSJ for National Reporting, and NYT for International Reporting for its coverage of Sudan
Cody Boteler / The Baltimore Banner:
The Baltimore Banner, which launched in 2022, wins the Pulitzer Prize for Local Reporting for its coverage of Baltimore's drug overdose crisis
Ad Age:
Sources: WPP is planning to rebrand GroupM as WPP Media and will lay off staff as GroupM's investment teams are unified under the WPP Media banner  —  WPP is planning to rebrand GroupM as WPP Media, eradicating a 20-year-old name for a company that long held sway as the world's biggest media agency network.
Lauren Forristal / TechCrunch:
Spotify debuts a “plays” metric for podcasts that shows users and creators how many times people have actively listened to or watched an audio or video episode  —  YouTube continues to dominate the podcasting space, but Spotify is actively working to close the gap.
 
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 More News: 
Vikas SN / Moneycontrol:
YouTube is piloting two-person Premium and Music Premium plan options in India, France, Taiwan, and Hong Kong
The Guardian:
How Ethiopia, host of the 2019 World Press Freedom Day, became one of the most repressive countries for media after the war in the Tigray region began in 2020
Wendy Lee / Los Angeles Times:
Apple TV+ has gained critical acclaim as a creative haven for filmmakers trying to sell original ideas, but one analyst estimates it has just 57M subscribers
Discussion: 9to5Mac, Deadline and AppleInsider
 Earlier Picks: 
Arriana McLymore / Reuters:
Sensor Tower: Shein's ad spend rose 35% MoM in France and the UK in April, while Temu's jumped 40% MoM and 20% MoM, respectively, amid Trump's de minimis ban
Neal Rothschild / Axios:
The Trump White House often feels more like a right-wing media outlet than a national government, with a Drudge-like site, meme-heavy social media posts, more