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4:20 AM ET, May 15, 2025

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 Top News: 
Jennifer Maas / Variety:
Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped “HBO” in May 2023  —  Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.
Discussion: The Hollywood Reporter, Pressroom, New York Times, Deadline, Wall Street Journal, Business Insider, @hbo, @streamonmax, @dkthomp, @screenbrief, @willfulchaos, @mikeisaac, @sherman4949, LateNighter, @streamonmax, @seanyoo, @mattbinder, @pkafka, @brettredacted, @lingounbound, Daring Fireball, @nathanallebach, @peacock, Hollywood Life, @kerrymflynn, @maxwelltani, @scottnover, @jeremiahdjohns, @loudmouthjulia, @caitiedelaney, @danprimack, @timeimmemorial_, Aftermath, Decrypt, MacRumors, Dallas Taylor on LinkedIn, @loudmouthjulia, @tvgrimreaper, @morningbrew, @jeffjarvis@mastodon.social, @ernie.tedium.co, The Daily Wire, Chris Heatherly on LinkedIn, Newser, @moryan.bsky.social, StreamTV Insider, Erin Sarofsky on LinkedIn, @chrisyogerst.com, @juansaaa.com, The Verge, Cara Lustik on LinkedIn, TODAY.com, Screen Rant, Chicago Tribune, TV Tech, Broadband TV News, Yahoo Finance, @thelincoln.bsky.social, The Drum, SlashFilm, MediaPost, @chopaganda@shakedown.social, Engadget, @harrymccracken.com, Streaming Better, @defunctgames.com, @gedeonm@mastodon.social, GamesRadar, @rbripley.bsky.social, Advanced Television, WPXI-TV, Dara Gruen on LinkedIn, @carnage4life.bsky.social, 9to5Mac, @tuphlos.bsky.social, @parismarx.com, @dbreunig@note.computer, The Hollywood Reporter, Comic Book, BGR, Polygon, @riversoverflow.bsky.social, Consequence, The Information, @scalzi.com, @izzos.us, @alexkoppelman.bsky.social, @kaleidotrope.bsky.social, The Streamable, Bloomberg, Adweek, TVLine, Entertainment Weekly, @stefan@stefanbohacek.online, @mcdaragh.bsky.social, CNN, Axios, The Verge, IndieWire, Reuters, TechCrunch, Associated Press, The Wrap, WORLD SCREEN, GoldDerby and Just Jared, more at Techmeme »
Sara Salinas / CNBC:
Netflix says its ad-supported tier now has 94M MAUs, up from 70M in November 2024, and reaches more 18- to 34-year-olds than any US broadcast or cable network  —  Netflix said Wednesday its cheaper, ad-supported tier now has 94 million monthly active users — an increase of more than 20 million since its last public tally in November.
RELATED:
Bill Bradley / Adweek:
Netflix says its in-house ad platform Netflix Ads Suite, currently live in the US and Canada, will be available in all 12 of its ad-supported countries by June  —  The streamer announced new adtech, Wednesday partnerships, and more  —  Once upon at time there were no Stranger Things than watching ads on Netflix.
Charlotte Tobitt / Press Gazette:
The BBC plans to expand its Local Democracy Reporting Service beyond local authorities and “dramatically” increase BBC's presence on YouTube and TikTok  —  BBC director-general Tim Davie has revealed plans to expand the Local Democracy Reporting Service outside of its current focus on local authorities.
RELATED:
Lauren Forristal / TechCrunch:
YouTube previews new ad formats coming to the platform, including an enhanced shoppable connected TV offering with a new interactive product feed  —  YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.
Elsa Keslassy / Variety:
Profile of Mubi founder Efe Cakarel and the streamer's shift to a full-fledged studio to rival A24; Mubi aims for an annual slate of 15 movies costing $5M-$25M  —  Mubi, the upstart indie film company that made “The Substance” into an Oscar sensation, traces its origins to Tokyo on New Year's Eve 2006 …
Richard Headland / Press Gazette:
DMG's Eliza, a fashion brand for millennial women launched in 2022, shut down its site to focus on social media; an analyst says sites are “becoming redundant”  —  A fashion and beauty brand aimed at millennial women launched by DMG Media in 2022 closed its website and focused …
Discussion: PPA Festival 2025
Sarah Scire / Nieman Lab:
National Trust for Local News plans to sell 21 local Denver publications to Times Media Group, a for-profit media company with a history of reducing newsrooms  —  The Times Media Group is an out-of-state, for-profit media company with a history of reducing roles in local newsrooms.
Will McCarthy / Politico:
Patrick Soon-Shiong has appeared with Trump on the first day of the president's Middle East trip, as he maneuvers into Trump's orbit and shifts LAT to the right  —  The billionaire newspaper owner is getting closer to the president.  —  The billionaire owner of the Los Angeles Times has gotten closer …
Jeanna Smialek / New York Times:
The EU General Court rules the EU should not have denied an NYT journalist's request for text messages between Ursula von der Leyen and Pfizer CEO Albert Bourla  —  The case revolved around whether texts between a top official and a drug company executive counted as a public record that might need to be disclosed.
 
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 More News: 
Todd Spangler / Variety:
Xumo founder Colin Petrie-Norris launches Fairground, a production studio focused exclusively on AI-generated TV series that has raised a $4M seed round
Lauren Feiner / The Verge:
FTC v. Meta: Meta's lead attorney disparaged tech journalists Kara Swisher and Om Malik, calling Malik a “failed blogger”, resurfacing years-old media tensions
 Earlier Picks: 
The Economic Times:
Mumbai-based gaming company Dream Sports has invested $50M in cricket media platform Cricbuzz and cricket broadcaster Willow TV, both owned by Times Internet
Discussion: BMI
The Guardian:
The UK House of Lords again rebuffs the government's AI plans by adding an amendment to a bill to require AI firms list copyrighted content used to train models
 

 
From Techmeme:

Kurt Wagner / Bloomberg:
Sources: Meta is considering deep budget cuts to its metaverse efforts in 2026, potentially as high as 30% and most likely including layoffs as early as January

Kif Leswing / CNBC:
Apple says general counsel Kate Adams and policy chief Lisa Jackson will retire, and Jennifer Newstead, Meta's former chief legal officer, will replace Adams

Will Oremus / Washington Post:
Two studies suggest AI chatbots can shift political views more effectively than TV campaign ads, especially by presenting many claims, regardless of accuracy
 
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