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3:30 PM ET, August 7, 2010

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 Top News: 
Peter Kafka / MediaMemo:
Inside the Numbers: How Demand Media Will Pitch a Billion Dollar IPO  —  Demand Media is a money-losing company.  How will it convince Wall Street to value it at a billion dollars or more?  —  By directing investors' attention to a set of numbers which say it's a very profitable company.
RELATED:
Peter Kafka / MediaMemo:
Here's the Big IPO You've Been Waiting For: Demand Media Files With the SEC  —  Fun weekend reading for the tech and media set: Demand Media's S-1 filing, the first step it will take on the road to a public offering.  —  The S-1 doesn't include lots of important information …
Jeffrey A. Trachtenberg / Wall Street Journal:
Mass Paperback Publisher Goes All Digital  —  As digital books continue to gain market share, one of the country's oldest mass paperback publishers is abandoning its traditional print books and making its titles available in digital format and print-on-demand only.
Aaron Cohen / kottke.org:
Kurt Vonnegut's advice to young writers  —  “Don't use semicolons.  They stand for absolutely nothing.  They are transvestite hermaphrodites.  They are just a way of showing off.  To show that you have been to college.”  —  Did you know Vonnegut's daughter was divorced from Geraldo Rivera in 1974?
Newsweek:
Farewell, Libraries?  —  Amazon's report that e-books are outselling hardcovers means book collections—personal and public—are about to get a drastic makeover.  —  Books vs. E-Books: Click here to read related content  —  Amazon.com's recent announcement that sales of e-books …
Dan Kennedy / Media Nation:
Now it's the Times versus Google and Verizon  —  For now, at least, it looks like the New York Times is doubling down on its report that Google and Verizon are negotiating a deal that would allow Verizon to offer tiered levels of service for content-providers — a deal that would severely undermine the principle of net neutrality.
Lauren Kirchner / CJR:
Forbes.com Gets a New Slant  —  Lewis Dvorkin's bloggy overhaul of the Internet continues  —  On Thursday, Forbes.com launched a new blog page utilizing the platform first developed by the blog network True/Slant, which it recently acquired.  News last week that True/Slant was being shut …
Discussion: Romenesko and The Wire
Ken Doctor / Newsonomics:
10 Reasons to Watch Next Week's TBD Launch  —  For a multimedia site, TBD showed some media savvy, lining up a media briefing today, complete with visuals, numerous staffers and a sampling of local bloggers who've joined the TBD Community Network.  —  You'll find several good write-ups on TBD today.
Roy Greenslade / Guardian:
How newspapers should best deal with ‘data journalism’  —  Martin Moore, director of the Media Standards Trust  —  thinks we are heading for more “data journalism” and poses some questions in How news organisations should prepare for data dumps.  —  I'll overlook the naive bit about internal newspaper office secrecy.
John Cook / Yahoo! News:
Fox News chief packs heat  —  Fox News chief Roger Ailes has a license to carry a firearm in New York City on his person at all times, according to the NYPD's newly released list of handgun-permit holders.  And he's not alone among his Fox News colleagues: Prime-time shouter Sean Hannity also has a city license to carry a gun.
Ronan Shields / New Media Age:
News Corp plans mobile sell-off  —  News Corp has confirmed it is trying to offload its mobile businesses, collectively know as Fox Mobile Group, after stating that it was a loss-making venture.  —  The planned sell-off would include Jamba - the company behind the Crazy Frog ringtone …
 
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Richard Huff / NY Daily News:
Plan to drop anchor jolts news biz
Kate Kaye / ClickZ:
Breaking Media CEO Jonah Bloom Leaves
Discussion: AdScam/The Horror!