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10:10 PM ET, March 31, 2011


 Top News: 
Mathew Ingram / GigaOM:
Note to Media: Don't Fight Zite, Learn From It  —  In an entirely too-predictable development, a group of media outlets has sent a cease-and-desist letter to the creators of Zite, a magazine-style aggregator for the iPad.  The publishers allege that by pulling in their content and displaying …
Volvo Unlocks MLB Paywall for April  —  Fans Get Free Access to Streaming Games on Apple Devices for a Month  —  Play ball.  For Major League Baseball's Opening Day today, an advertiser is unlocking a paywall for rabid baseball fans: Volvo is presenting free streaming games on Apple devices for one month.
Jim Romenesko / Poynter:
Study of iPad users identifies obstacles for Murdoch's The Daily  —  Romenesko Misc.  —  The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily's content is lacking …
Discussion: @jayrosen_nyu and TeleRead
Ken Auletta / The New Yorker Blog:
James Murdoch's New Job  —  When I encountered James Murdoch for the first time, sixteen years ago, I expected that he would be an officer-in-training—a young man preparing to become his father.  Yet the first thing I noticed when we met for an interview was that his sleeves were rolled up, revealing a tattoo.
Katie Feola / Adweek:
What's the Real Reason for James Murdoch's Promotion?
Tulsa World:
Tulsa World to unveil new digital subscriptions, website changes  —  Tulsa World subscribers will continue to receive full access to and other digital news products under a system that will begin Monday and charge frequent website users who do not pay for a print subscription to the newspaper.
Discussion: Poynter and paidContent
Rick Edmonds / Poynter:
Ranking of newspapers' market penetration indicates the market matters as well as the content  —  After our post last week on a new metric measuring the combined print-digital reach of newspapers in their home market, several readers suggested that a ranking by percentage of adults …
Peter Barron / BBC College of Journalism Blog:
Google not to blame for journalism's woes  —  Guest blog by the Google executive and former BBC journalist.  —  Some have singled out Google as being to blame for journalism's current woes.  Unsurprisingly, I disagree.  If Google didn't exist, the problems of the loss of classified ad revenue …
Discussion: Future of Journalism
Emma Hall / AdAge:
Nike, VW Debut New Ads As All India Stops to Watch Cricket Match  —  ESPN Takes Advantage of Huge Audience to Boost Spot Rates  —  The prime ministers of India and Pakistan were both in attendance, and India's Mohali airport had to turn away private jets after running out of space for the rich and famous to park their planes.
Ken Doctor / Nieman Journalism Lab:
The newsonomics of oblivion  —  So, how long do newspapers have?  —  Two years ago, that question was on the lips of many as newspapers cut back deeply — in staff, in number of pages, in the size of the page, and in selling their very headquarters and flagship buildings — in the depth of Deep Recession.
Lynsey Addario / Lens:
'It's What I Do'  —  Lynsey Addario was freed from captivity in Libya on March 21, along with Tyler Hicks, Stephen Farrell and Anthony Shadid.  Nine days later, in New York, she sat down with James Estrin, Kerri MacDonald and David Furst to share her thoughts on the experience.
Vision Critical:
CANADIAN CONSUMERS DON'T WANT TO PAY FOR NEWS  —  According to a collaborative survey conducted recently by the Canadian Media Research Consortium (CMRC) and Vision Critical, 92 per cent of Canadians who get news online say they would find another free site if their favourite news sites started charging for content.
Dave Itzkoff / ArtsBeat:
CBS Declares Next Week Is ‘Tweet Week’  —  If only they'd thought of this while Charlie Sheen was still on one of their shows: taking a page from rival networks like ABC, CNN and Comedy Central, which have used Twitter to draw in and keep viewers watching shows like “Piers Morgan Tonight” …
Discussion: GigaOM
News Corp.'s Fox Tells Time Warner Cable to Halt Use of Channels on IPad  —  News Corp. (NWSA)'s Fox Networks Group told Time Warner Cable Inc. (TWC) to stop streaming cable channels including FX to its pay-TV subscribers' iPads, saying such use isn't authorized.
Daniel D'Addario / New York Observer:
Peabody Awards Go to PBS, NPR... ‘Degrassi’  —  The Peabody Awards—so much more staid and trustworthy than those flashy Emmys!—announced the recipients of their prizes for excellence in media this morning, and the list is deliriously familiar, if worthy: PBS' Great Performances, American Masters …
Andrew Wallenstein / NPR:
Twitter Offers New Dimension To Live TV … A number of celebrities have taken to live-tweeting while their pre-taped shows air — including Survivor host Jeff Probst, Mark Cuban on ABC's “Shark Tank,” and Anthony Bourdain on Travel Channel's “No Reservations.”
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 More News: 
Activate New York 2011: Interview with Emily Bell
Mark Evans Tech:
What's the Lifespan of a Big-Time Blogger?
Discussion: Betabeat and paidContent
Kat Stoeffel / New York Observer:
Arianna Huffington and Joan Didion Pulled in Almost $100K for College Newspaper
Discussion: Runnin' Scared and FishbowlNY
Lance Ulanoff / PC Magazine:
Why I Like the New York Times Paywall
Joe Mullin / paidContent:
Pandora CEO: The Complexity Of International Copyright Law Is A Big Problem
MG Siegler / TechCrunch:
If You Only Have Time To Read 5 Stories A Day, Let Summify Pick Them
Discussion: Mashable! and GeekWire
 Earlier Picks: 
Anthony Ha / VentureBeat:
HuffPo co-founder explains the secrets of viral content
Discussion: New York Observer and TechCrunch
Brian Steinberg / AdAge:
Why ‘Mad Men’ Needs to Embrace More Advertising, Not Shun It
Discussion: Speakeasy and Broadcasting & Cable
Jaclyn Schiff / Mediaite:
9 Questions For Tumblr Newsie Ernie Smith Of ShortFormBlog
Discussion: Soup
David Kaplan / paidContent:
Roku Boxes To Hit Best Buy Shelves
Julie Bosman / New York Times:
Richard Holbrooke's Papers Entrusted to George Packer