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6:20 PM ET, March 31, 2011


 Top News: 
Jim Romenesko / Poynter:
Study of iPad users identifies obstacles for Murdoch's The Daily  —  Romenesko Misc.  —  The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily's content is lacking …
Discussion: @jayrosen_nyu and TeleRead
Ken Auletta / The New Yorker Blog:
James Murdoch's New Job  —  When I encountered James Murdoch for the first time, sixteen years ago, I expected that he would be an officer-in-training—a young man preparing to become his father.  Yet the first thing I noticed when we met for an interview was that his sleeves were rolled up, revealing a tattoo.
Katie Feola / Adweek:
What's the Real Reason for James Murdoch's Promotion?
Volvo Unlocks MLB Paywall for April  —  Fans Get Free Access to Streaming Games on Apple Devices for a Month  —  Play ball.  For Major League Baseball's Opening Day today, an advertiser is unlocking a paywall for rabid baseball fans: Volvo is presenting free streaming games on Apple devices for one month.
Discussion: Mediaweek and MediaPost
Mathew Ingram / GigaOM:
Note to Media: Don't Fight Zite, Learn From It  —  In an entirely too-predictable development, a group of media outlets has sent a cease-and-desist letter to the creators of Zite, a magazine-style aggregator for the iPad.  The publishers allege that by pulling in their content and displaying …
Discussion: paidContent, Techdirt, Poynter and eMedia Vitals, Thanks:mathewi
Ken Doctor / Nieman Journalism Lab:
The newsonomics of oblivion  —  So, how long do newspapers have?  —  Two years ago, that question was on the lips of many as newspapers cut back deeply — in staff, in number of pages, in the size of the page, and in selling their very headquarters and flagship buildings — in the depth of Deep Recession.
News Corp.'s Fox Tells Time Warner Cable to Halt Use of Channels on IPad  —  News Corp. (NWSA)'s Fox Networks Group told Time Warner Cable Inc. (TWC) to stop streaming cable channels including FX to its pay-TV subscribers' iPads, saying such use isn't authorized.
Tulsa World:
Tulsa World to unveil new digital subscriptions, website changes  —  Tulsa World subscribers will continue to receive full access to and other digital news products under a system that will begin Monday and charge frequent website users who do not pay for a print subscription to the newspaper.
Discussion: paidContent and Poynter
Anthony Ha / VentureBeat:
HuffPo co-founder explains the secrets of viral content  —  Jonah Peretti, who co-founded both the Huffington Post and BuzzFeed, has spent a lot of time thinking about what makes content go viral.  Today, he shared some lessons on-stage at the Web 2.0 Expo in San Francisco — and in the process …
Discussion: New York Observer and TechCrunch
Los Angeles Times:
KCET-TV said to be in talks to sell landmark studio to Church of Scientology  —  KCET, which has been struggling to rebuild viewership after its split from PBS, plans to move to a smaller location, real estate brokers say.  —  The KCET building on Sunset Boulevard.
Lynsey Addario / Lens:
'It's What I Do'  —  Lynsey Addario was freed from captivity in Libya on March 21, along with Tyler Hicks, Stephen Farrell and Anthony Shadid.  Nine days later, in New York, she sat down with James Estrin, Kerri MacDonald and David Furst to share her thoughts on the experience.
Discussion: Poynter and jennydeluxe
Kat Stoeffel / New York Observer:
Arianna Huffington and Joan Didion Pulled in Almost $100K for College Newspaper  —  Arianna Huffington and Joan Didion helped The Columbia Spectator raise $95,921 at their annual Blue Pencil dinner, according to a Spec alumni newsletter.  —  They say it's a record-breaking sum …
Discussion: FishbowlNY
Dave Itzkoff / ArtsBeat:
CBS Declares Next Week Is ‘Tweet Week’  —  If only they'd thought of this while Charlie Sheen was still on one of their shows: taking a page from rival networks like ABC, CNN and Comedy Central, which have used Twitter to draw in and keep viewers watching shows like “Piers Morgan Tonight” …
Discussion: GigaOM
Daniel D'Addario / New York Observer:
Peabody Awards Go to PBS, NPR... ‘Degrassi’  —  The Peabody Awards—so much more staid and trustworthy than those flashy Emmys!—announced the recipients of their prizes for excellence in media this morning, and the list is deliriously familiar, if worthy: PBS' Great Performances, American Masters …
Discussion: Multichannel and
Activate New York 2011: Interview with Emily Bell  —  Should the internet now be regarded as a human right?  Emily Bell addresses this issue, and many others, in this Activate Summit interview  —  How has the internet and technology changed journalism?  Is journalism a more challenging profession because of disruptive technologies?
Lance Ulanoff / PC Magazine:
Why I Like the New York Times Paywall  —  The New York Times paywall model maybe be flawed, but so it is the ‘free content’ model that preceded it.  —  Just as I predicted two years ago, the free Web is going bye-bye.  The New York Times decision to throw its content behind a paywall …
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 More News: 
Andrew Wallenstein / NPR:
Twitter Offers New Dimension To Live TV
Mark Evans Tech:
What's the Lifespan of a Big-Time Blogger?
Discussion: paidContent and Betabeat
Dan Friedman / Inside AdWords:
The +1 button & AdWords  —  Word of mouth is powerful.
Joe Mullin / paidContent:
Pandora CEO: The Complexity Of International Copyright Law Is A Big Problem
MG Siegler / TechCrunch:
If You Only Have Time To Read 5 Stories A Day, Let Summify Pick Them
Discussion: Mashable! and GeekWire
Brian Steinberg / AdAge:
Why ‘Mad Men’ Needs to Embrace More Advertising, Not Shun It
 Earlier Picks: 
Jaclyn Schiff / Mediaite:
9 Questions For Tumblr Newsie Ernie Smith Of ShortFormBlog
Discussion: Soup
David Kaplan / paidContent:
Roku Boxes To Hit Best Buy Shelves
Julie Bosman / New York Times:
Richard Holbrooke's Papers Entrusted to George Packer
Howard Kurtz / The Daily Beast:
The Era of Sound-Bite Warfare
Discussion: The Daily Beast