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1:10 PM ET, May 1, 2011

Mediagazer

 Top News: 
Sarah Devlin / Mediaite:
Obama Takes On Trump And Birthers At The White House Correspondents Dinner (Full Speech)  —  President Obama was introduced with an intentionally cheesy video package (picture Barney Stinson's video resume from “How I Met Your Mother") set to Rick Derringer's “I Am A Real American” …
RELATED:
Dana Milbank / Washington Post:
How the journalist prom got out of control
Discussion: Gawker, Salon, Poynter and MetaFilter
Tami Luhby / CNNMoney.com:
CNN hires Erin Burnett from CNBC  —  NEW YORK (CNNMoney) — CNN said Friday that it has hired CNBC's Erin Burnett to serve as an anchor and chief business and economics correspondent.  —  Burnett will anchor a weekday general news program, as well as contribute to CNN's coverage of national …
Joseph Tartakoff / paidContent:
Patch Hires Brooklyn Hyperlocal Blogger Zagare To Ramp Up Engagement  —  AOL's Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort.
Discussion: FishbowlNY
Andy Plesser / Beet.TV:
With Deep Pockets, SB Nation is “Building a Great Media Company” — Launches Interim Site for ex-Engadget Crew, Sets up Shop in NYC  —  With a fast-growing digital spports news business and investment backing from Accel Partners, Comcast, and Allen & Company, SB Nation is aiming to be a …
Amit / Digital Inspiration Technology Blog:
Twitter Introduces Text Ads  —  Twitter is experimenting with sponsored text-ads on their website that show-up just after the “trends” section.  The first round of text-ads mainly promoted Twitter apps and other services built around the Twitter ecosystem but that is no longer the case.
Discussion: Technologizer
Voices on All Things Digital:
Early Adopter: Facebook Snags a Journalist, But What Will Vadim Lavrusik Do?  —  By Drake Martinet, Associate Editor, All Things Digital  —  Tech giants have always gobbled up journalists and media types, but most of those folks end up in the PR department.
Chris Roush / Talking Biz News:
Reuters hires WSJ's page one editor to be enterprise editor  —  TALKING BIZ NEWS EXCLUSIVE  —  Mike Williams, the page one editor of The Wall Street Journal, has resigned from the business newspaper to become the enterprise editor at Reuters.  —  Williams will be replaced by deputy managing editor Alix Freedman as page one editor.
Discussion: dowjones.com and Talking Biz News
Mathew Ingram / GigaOM:
OnSwipe Wants to Reinvent Content for Tablets  —  Jason Baptiste, co-founder and CEO of New York-based startup OnSwipe, has a slide in the pitch presentation that he does for VCs and others interested in the company that simply says: “Apps are bull****.”  That's a succinct expression of OnSwipe's view on apps for content.
Tj Raphael / Folio:
Bloomberg Businessweek App Gets Personal With Users  —  Functionality includes the ability to share content.  —  Bloomberg Businessweek is giving readers an up-close look into its content production with podcasts from columnists and video interviews with editors.
Latoya Peterson / Poynter:
Twitter does not need an editor, just time to evolve  —  Are tragic movie deaths considered newsworthy?  What about Twitter users' penchant to Rise and Grind?  Social media has blurred the boundaries of traditional news organizations by allowing journalists and taste-makers to patch into a daily conversation around trends.
Wall Street Journal:
NBCU Chief Pushes More Cross-Marketing  —  While Rivals Streamline, Burke Pushes Cross-Marketing Project at NBCU  —  As he eases into the role of chief of Comcast Corp.'s NBCU, Steve Burke is doubling down on an idea that's fallen out of favor in the media business: synergy.
Megan Garber / Nieman Journalism Lab:
MSNBC.com's Breaking News traces info to its source  —  There are some news events whose coverage is planned far — far, far — in advance of the events themselves.  Those are exceptions, though: Most of the time, news is unscripted and unpredictable — breaking, appropriately enough, through the fabric of daily routine.
 
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 More News: 
Brian X. Chen / Gadget Lab:
Gore, Ex-Apple Engineers Team Up to Blow Up the Book
Andrew Damstedt / American Journalism Review:
Tracking the Names  —  How California Watch put together …
Discussion: Newspaper Death Watch
Maureen Morrison / AdAge:
KBS&P Hires Jonah Bloom to Lead Content Strategy
 Earlier Picks: 
Joe Pompeo / Yahoo! News:
Record-breaking web traffic for royal wedding
Discussion: FishbowlNY and Associated Press, Thanks:steverubel
Colby Hall / Mediaite:
‘Aol News’ To Officially Fold Into Huffington Post
Discussion: FishbowlNY