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6:30 PM ET, March 16, 2021

Mediagazer

 Top News: 
Sara Fischer / Axios:
Facebook will begin testing its publishing platform, including website and newsletter tools, with a small group of writers, some of whom will be paid  —  Facebook will soon begin testing partnerships with a small group of independent writers for its new publishing platform, sources tell Axios.
Chris Roush / Talking Biz News:
Report: Fortune employees are staging a day-long strike to protest performance targets like byline counts and traffic goals and to push for diversity measures  —  Staffers at Fortune are staging a day-long work stoppage on Tuesday, reports Steven Perlberg of Insider.
Adam Tinworth / One Man & His Blog:
The Telegraph's plan to reward journalists who attract and retain subscribers will not reward clickbait  —  The Telegraph's plan to incentivise subscriber-friendly content doesn't look like clickbait payments, whatever Twitter says  —  There's a Guardian article blowing up on Twitter at the moment …
Sarah Scire / Nieman Lab:
Google's GNI awards $3M to new orgs to fight vaccine misinfo, including to India's The Quint, which provides fact checks to rural women via a grassroots network  —  Google has announced the 11 projects selected to receive a collective $3 million to fight Covid-19 vaccine misinformation.
Marisa Iati / Washington Post:
Cleveland Plain Dealer says it won't cover inaccurate statements by a US Senate candidate that it considers ploys for attention, a departure from convention  —  Ohio's biggest newspaper is taking an unusual tack toward covering falsehoods from a U.S. Senate candidate: It doesn't plan to do so at all.
Financial Times:
Sources: Tencent and ByteDance are testing a new tool called CAID, developed by the China Advertising Association, to bypass Apple's IDFA ad privacy changes  —  ByteDance and Tencent see if they can keep tracking iPhone users with solution created by state-backed group
Scott Feinberg / Hollywood Reporter:
In response to a letter from PR firms, HFPA issued a statement promising to increase its membership to over 100, 13% of which will be Black, among other changes  —  “We should have done more, and sooner,” the statement acknowledges.  —  In response to a Monday letter from more than 100 PR firms demanding …
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Beatrice Verhoeven / The Wrap:
In a letter to HFPA, over 100 Hollywood PR firms say they will pull their clients from HFPA events or interviews pending the org's “explicit plans” for change
Sara Rimer / BU Today:
BU and Boston Globe Opinion to launch The Emancipator, an antiracist multimedia project, this summer, with op-eds, debates, and more by journalists and scholars  —  Website will use research, opinion essays, and data to write about racial justice, from academics, journalists, authors, and students
Archie Bland / The Guardian:
UK columnist Julie Burchill apologizes to journalist Ash Sarkar and will pay damages after accusing her of being an Islamist, worshipping a pedophile, and more  —  Columnist apologises to journalist, saying social media posts included ‘racist and misogynist’ comments
 
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 More News: 
Ray Schultz / MediaPost:
Multichannel News, which was bought by Future PLC in 2018, will be combined with sister site Broadcasting + Cable on April 1; no staff cuts are planned
Noam Cohen / Wired:
Wikimedia Foundation debuts Wikimedia Enterprise, a premium service for delivering Wikipedia content to companies like Google, but a free option will remain
Eshe Nelson / New York Times:
A look at podcast companies in the UK trying to fund shows outside the BBC's ecosystem, using an influx of cash and inspired by the medium's success in the US
Leah Nylen / Politico:
2012 FTC memos concluded that targeted ads don't and wouldn't make up a significant share of online advertising and users were unlikely to allow cookie tracking
Jason Jedlinski / WSJ Digital Experience & Strategy:
How WSJ's Project Boomerang, an effort to retain new readers and build habit, helped it attract a record audience during the pandemic
 Earlier Picks: 
Tracy Qu / South China Morning Post:
Profile of Chinese streaming service Bilibili, which has 54M DAUs and made 40% of its 2020 revenue from mobile games, despite being known as a video site
Rachel Lerman / Washington Post:
Despite progress in making social media accessible to deaf users, some creators say captioning can often be lackluster, leaving services inaccessible to many
News Corp:
News Corp says it has reached a three-year deal with Facebook to provide news to Facebook users in Australia through the Facebook News product
Rick Porter / Hollywood Reporter:
CBS broadcast of Grammys drew 7.89M viewers, less than half the audience from 2020, joining Golden Globes and other shows in suffering steep declines this year
Jake Coyle / Associated Press:
Netflix leads 93rd Academy Awards with 10 nominations for Mank; for the first time, two women, Chloé Zhao and Emerald Fennell, were nominated for best director