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1:45 AM ET, April 11, 2021

Mediagazer

 Top News: 
Edmund Lee / New York Times:
Inside a power struggle at WSJ between editor Matt Murray and publisher Almar Latour over how the paper should remake itself to attract new digital readers  —  A special team led by a high-level manager says Rupert Murdoch's paper must evolve to survive.  But a rivalry between editor and publisher stands in the way.
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Edmund Lee / New York Times:
A look at WSJ's internal study, The Content Review, which recommended ways for WSJ to attract new readers, specifically, women, POC, and younger professionals  —  A look at what the newsroom's internal study — The Content Review — concluded about the paper's faults.
Nicholas Kulish / New York Times:
Across the US, billionaires have decided that a newspaper is an essential part of the civic fabric and are buying local papers, often with mixed results  —  Billionaires aren't usually cast as saviors of democracy.  But one way they are winning plaudits for civic-minded endeavors is by funding the Fourth Estate.
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Lukas I. Alpert / Wall Street Journal:
Sources: Bainum had a side arrangement with Alden CEO Heath Freeman to buy Baltimore Sun, but made his own Tribune bid after suspecting Alden changed terms  —  New York hedge fund was on verge of expanding its newspaper empire when Maryland hotel magnate Stewart Bainum turned the tables
Richard J. Tofel / Second Rough Draft:
The potential rescuers of individual Tribune newspapers should stop printing the papers and go all digital, right away, to cut major costs of standalone outlets
Christopher Cadelago / Politico:
How a gamer calling themselves Kacey Montagu posed as a reporter for fictitious White House News and managed to fool journalists and the Biden administration  —  ‘Kacey Montagu’ posed as a reporter for the fictitious WHN and managed to fool real correspondents — and even the new Biden administration.
Brian Steinberg / Variety:
Nielsen says the pandemic shrunk the size of its TV consumer panel, but it defends its viewership data and says streaming's rise doesn't offset linear TV's fall  —  The media industry's go-to authority for measuring audiences acknowledged on Friday that the recent coronavirus pandemic bent its yardstick …
William Turvill / Press Gazette:
Print circulations of WSJ and USA Today fell 19% and 60% respectively from Q1 2020 to Q2/Q3 as hotels closed, accounting for the majority of the decline  —  USA Today lost more than half of its print sales as US newspaper circulations were hit by the Covid-19 crisis last year, Press Gazette research has found.
Discussion: @nbj914, @ckrewson and @ryanvailbrown
Brian Stelter / CNN:
Alan C. Miller / Poynter:
An interview with Emily Ramshaw, co-founder and CEO of The 19th, after the outlet's first year: it has ~10K subscribers and a 2021 budget 50% higher than 2020's  —  The news outlet, devoted to covering politics and policy through a gender lens, launched in the pandemic and has rocketed onto the national stage.
Wall Street Journal:
Erroneously unredacted court docs reveal Google ran a secret program called “Project Bernanke” that used past bid data to boost its win rate in ad auctions  —  Program used past bid data to boost tech giant's win rate in advertising auctions, according to court filing
Dylan Byers / NBC News:
Sources: Kimberly Godwin, executive vice president of CBS News, is in final negotiations with Disney to become head of ABC News  —  Disney has found the next president of ABC News.  —  Kimberly Godwin, the executive vice president of CBS News, is in the final stages of negotiations with Disney …
 
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 More News: 
Timothy Garton Ash / The Guardian:
A look at anti-press policies in Poland, including a proposal targeting foreign media owners, ending public sector advertising in independent media, and more
The Markup:
YouTube blocks advertisers from using terms like “Black Lives Matter” to find videos to advertise against but was letting them use phrases like “White power”
Kathimerini:
Greek veteran crime reporter Giorgos Karaivaz was shot and killed near Athens in what appears to have been a planned ambush
 Earlier Picks: 
Johnny Diaz / New York Times:
A look at Telemundo's Club Mundo Kids, a new Spanish-language show for kids that comes amid a wider push to reach Latino audiences
Alex Weprin / Hollywood Reporter:
Sean Combs, Byron Allen, and others call on companies to spend more ad money on Black-owned media after GM said it would increase spending from 2% to 8% by 2025
Nicole Sperling / New York Times:
Sony Pictures Entertainment signs four-year deal with Netflix to grant exclusive US rights to its films once out of theaters and make 2-3 films/year for Netflix