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2:15 PM ET, April 25, 2021

Mediagazer

 Top News: 
Steven Perlberg / Insider:
Sources: Substack has approached NYT writers including Liz Bruenig, who was offered a $200K advance, double her salary, and Taylor Lorenz, who was offered $300K  —  - The New York Times is readying a newsletter push as Substack comes after top journalists.  — Substack offered opinion …
RELATED:
Will Oremus / Slate:
News outlets can respond to Substack poaching their best-known opinion writers by embracing more diverse perspectives in op-ed pages and by refocusing on news  —  This week, Facebook CEO Mark Zuckerberg granted a rare, live, hourlong interview to a tech journalist, where he revealed the company's plans for a slew of new audio products.
Sarah Scire / Nieman Lab:
Dart Center for Journalism and Trauma has been increasingly in demand for its newsroom training sessions on covering traumatic events and coping tactics  —  “We were changed by the practicalities of the pandemic.  But we're also changed by a radical shift of awareness in journalism …
Benjamin Toff / Nieman Lab:
Reuters Institute study: trust in media is based more on feelings about news brands and how articles are presented rather than on specific editorial standards  —  What do people really mean when they say they do not trust the news media?  And what can news organizations do to restore trust where it is deserved?
Shelly Banjo / Bloomberg:
TikTok has earned loyalty from the musicians on its platform by paying college tuition, providing tech support, connecting them with brands, and more  —  When Megan Thee Stallion took off her bright orange mask and walked onstage to accept her Grammy on March 14, she fought back tears and thanked God …
Michael Schneider / Variety:
As major studios and streamers increasingly turn to in-house production, a look at the independent TV production companies that have eschewed overall deals  —  While running NBCUniversal's boutique TV studio UCP, Dawn Olmstead thought of the company behind such shows as “Dirty John” and …
Jonathan O'Connell / Washington Post:
Labor Dept. found in 2019 that Alden likely mismanaged $294M of staff pensions by putting them into its own funds; Alden agreed to pull the money and pay $20.7M  —  Alden Global Capital admitted no wrongdoing but agreed to pull employees' pension money out of its own funds and pay them $20.7 million …
Anne Steele / Wall Street Journal:
Sources: Spotify to announce an Apple Podcasts Subscriptions competitor next week that will let podcasters set prices without charging them or taking a cut  —  Podcasts exploded in popularity during the lockdown and are on track to bring in more than $1 billion in U.S. ad revenue this year
Megan Graham / CNBC:
Disney says it's sold out of ad inventory for the Oscars on Sunday despite falling ratings; Kantar: a 30-second spot in 2020 was $2.15 million, up 9% from 2019  —  - Disney Advertising Sales said it's sold all ad inventory for the 93rd Oscars telecast on Sunday.
Discussion: Ad Age and Digiday
Kate Kaye / Digiday:
NYT says that, unlike WaPo, it won't be using cookie-replacing tech like Unified ID 2.0 and is instead interested in exploring contextual ad targeting  —  As other publishers kick the tires on identity technologies designed to replace third-party cookies, The New York Times is ruling them out.
Discussion: @petersontee and MediaPost
Matthew Kassel / Jewish Insider:
Interview with Sharon Waxman, founder and CEO of The Wrap, on streaming services dominating Oscar nominations, diversity in HFPA, and growth at The Wrap  —  As the streaming industry has taken off during the pandemic, The Wrap, Waxman's entertainment industry website, has grown along with it
 
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 More News: 
Jeffrey A. Trachtenberg / Wall Street Journal:
Malcolm Gladwell's new book is part of Pushkin Industries' push into being a major provider of highly produced audiobooks with original scores and archival tape
Taylor Lorenz / New York Times:
Allegations of harassment and exploitation, including poor remuneration, at Jake Paul's collab house point to the need for laws to safeguard child influencers
Jeanine Poggi / Ad Age:
Following conversations with Black-owned media outlets, GM will hold a dedicated upfront with BIPOC-owned and -targeted media outlets
Discussion: Variety
Eriq Gardner / Hollywood Reporter:
Federal judge rejects motion to dismiss a lawsuit against Apple that alleges the “Buy” option in iTunes is deceptive as Apple can still terminate access
 Earlier Picks: 
Ashley Carman / The Verge:
Instagram says it's going to start testing ads in Reels in India, Brazil, Germany, and Australia before expanding to other countries
Discussion: Reuters
Washington Post:
Some staff at a think tank called No Labels have objected to its hiring of Mark Halperin, fired in 2017 by NBC and MSNBC after accusations of sexual misconduct
Katie Robertson / New York Times:
NYT says it won't voluntarily recognize the NYT tech workers' union, telling it to put the effort to a formal vote through the NLRB